Monthly Archives: May 2018

May 22

Why you’re Struggling to Generate Quality Leads from Networking

By Jennifer Hall | Uncategorized

 

***One of the BIGGEST reasons you struggle to generate quality leads from networking is because you’re not KNOWN for something***

 

Now I don’t necessarily mean Tony Robbins known, in fact, I’m not even talking about Chris Ducker known… I mean – known (for something) in the circles that you hang out in.

 

And those circles don’t need to be crawling with tens of thousands of people, it just has to be in spaces where your ideal clients hang out.

 

‘Notice I said ‘known for something’ not just known. Famous does not equal $. Being well known for being worth knowing is where the $$$$ are at.’

 

If you’re able to clearly communicate what you do AND you’re 100% certain that you’re communicating a genuine want and a solution to a genuine problem that your ideal clients want and suffer from, and you become known in your circles where your ideal client hangs out, there is no reason why you can’t turn those prospects into leads and convert them with ease.

 

So if you’ve been struggling to generate leads from networking, ask yourself what’s my problem?

 

1. Am I taking the actions I need to take to become known in my circles? Consistency, visibility, clear links back to what you do?

 

2. Do I have complete clarity on what my ideal client truly desires and the problem that they suffer from? Put another way, do you know what they are willing to pay anything for?

 

3. Am I hanging out where my ideal clients are at?

 

Or is it perhaps a mix of all those things? Many people struggle with doing the first point because of the lack of clarity on their ideal client… oh and guess what, if you don’t know where they are hanging out you don’t have true clarity on who they are.

 

Gain clarity on your ideal client by downloading my 5 Steps to a Money Making Niche workbook here www.jen-hall.com/5stepstoclarity

 

May 19

Why I Switched Business Insurance Providers

By Jennifer Hall | Uncategorized

This may sound like a potentially dry subject but bear with me there is relevance!

When I originally went with my previous insurance provider they asked me what I did for a living so that they could provide me with the best insurance – ACE top points to them, they’re making sure what they’re selling to me is RIGHT for me

But this is where goes a bit wrong

They continue to look at the products they have in front of them and realise that nothing quite fits my business coaching/consultancy / speaking hybrid business and so they say this –  ‘the closest thing we have is a business consultancy package, would that be ok?’

Now being that these were supposedly high-level insurance providers, I stupidly made the assumption that this was my only option and that ‘it will have to do’, but if I’m honest I’ve been a little nervous the whole time having this half-baked insurance policy that ‘sort of’ fits my business.

It DOES NOT just ‘Have to Do‘…

When my renewal came around I decided that I was going to do a bit more research, and someone recommended the one I’m now with.

When I rang them, the lovely chap introduced himself as Steven the Insurance Expert and he was here to find the perfect insurance product for my business.

He was indeed an expert and explained complicated insurance jargon in an easy to understand way and reassured me that the cover would fit my hybrid business perfectly!

The insurance policy was actually more expensive, not by much, but offered a ton more value, was GDPR compliant (not something that truly excites me but I needed none the less) and I knew would cover and protect me for all eventualities giving me total peace of mind and that little niggle of worry, has magically disappeared.

Punchline

When you get expert help, explained in a way that you understand, that perfectly fits the person it was meant for and you are reassured that what you are getting fits your wants and needs, not only do you feel like you have gotten an incredible service you are also happy to pay more.

Becoming the expert/specialist and micro-niching is KEY to earning a high-end income and keeping your clients happy.

May 03

Why Just Deciding to Charge High End Prices Does’t Work!

By Jennifer Hall | Uncategorized

You may have seen a video doing the rounds over the last few years to explain positioning, where someone takes a pen & places it in a pot with 15 others exactly like it with 99p attached to it (positioning a low-end offering) then taking that same pen & placing it into a smart looking box & placing it into a glass display case (positioning a high-end offering).

Whilst I specialize in helping business owners to position themselves as the BEST option in the market & that, in turn, enables them to charge more for their services, that doesn’t just come from a decision to raise their prices.

The problem with the pen example is that we are taking the SAME pen & charging more for it. And for most of us who work with integrity, this just doesn’t feel good!

BUT what we’re failing to realise is, is that we’re viewing ourselves as a crappy pen when we’re not! We ARE a high-end offering but we’re choosing to place ourselves in the 99p pot. In order to successfully charge higher prices, we have to OWN our value & that comes from SEEING our own value.

But How?

A great way to shift your mindset on this is to look at the evidence of what you bring to the table. But our value can’t help EVERYONE which means that it is not actually valued at all by the wrong people. Which is why focusing your attention on the right people who would take the most value from your offering is the ONLY way you’ll be able to truly see the value of what you have to offer.

Pet services to someone without a pet is useless! But a Dog Behaviourist who specialises in destructive habits to a dog owner who has a dog who is chewing up the furniture would be truly valuable and results in you not only being able to see and own your value but enables you to communicate it in a way that enables the right person to see how you can help them and feel happy to pay your chosen price point.

The Answer

If you need help with specialising and owning your value then join my Desirability Factor Weekend where you’ll niche, specialise, understand who you help, perfect your pitch and translate your rebrand into hard-hitting content so you can become the most desirable option in the marketplace, on the 12th & 13th May – check out the details here… www.jen-hall.com/dfactorweekend

May 02

Why Some Speaking Gigs Make You Money and Others Don’t

By Jennifer Hall | Uncategorized

I was speaking to a friend this weekend who is a fab speaker and was telling me about a recent speaking gig. At this event, she was due to speak after someone who specialized in helping businesses understand their company purpose and values and pulling it through the entirety of the business to create a strong brand with integrity.

She said she was blown away by the talk and was scribbling frantically, making notes and even intertwined the learning from the talk into her own and referred to examples from the previous speaker.

Upon finishing the talks a few people came up to her and said that whilst they took value from both talks, they preferred hers.

WHY?

The feedback was given that she gave them examples of how they could implement what they were learning in their own situation because she tailored her talk towards the context of the people she was talking to. She shifted the focus onto giving specific examples of the context in which the learning could be applied.

She was only able to do this because she knew her specialism and she knew the situation that many of the audience members were in and so was able to give clear examples.

HOW!

Knowing WHO you are speaking to and tailoring your message towards them is key to demonstrating the value, transformation and impact your services give could give your prospect. And Value and Transformation are the two key areas you have to demonstrate if you’re looking to attract and convert with ease to make money, whether that’s from your talks or your content.

THE ANSWER!

I believe that making money from your business shouldn’t have to be a struggle! That’s why I created The Desirability Factor Weekend Intensive! If you’re ready to communicate your value and transformation with ease and become desirable in the market and attract and convert with ease, then join us for the D Factor Weekend where you’ll niche, specialize, understand who you help, perfect your pitch and translate your re-brand into hard-hitting content so you can become the most desirable option in the marketplace, on the 12th & 13th May – check out the details here… www.jen-hall.com/dfactorweekend

May 01

At What Point Can You Say you’re an Expert?

By Jennifer Hall | Uncategorized

Expert Status is subjective; who defines when you become an expert????

 

  • Instead of worrying about whether you’re an expert or not, focus instead on being a specialist.

 

  • Being a specialist means you specialize in getting a specific result and overcoming a specific problem. As long as you’re confident that you can get them the result then that is ALL that matters.

 

  • When you’re a specialist, your marketing can become targeted, streamlined and way more effective. And whether you think you are or not, other people will automatically perceive you as the expert anyway.

 

  • People buy results, and if they know that you’re a specialist in helping them specifically achieve the result that they want, they are going to pick you over a generalist every time!