stop looking usp
Nov 15

STOP LOOKING for your USP & Try This…

By Jennifer Hall | Business Mindset , Client Attraction


where's Your unique selling point (USP)...

If you've been racking your brains trying to find your USP (unique selling point) to no avail, it's time to stop looking.

Not because I want you to give up, but because it's actually extremely rare in such a saturated market to find a pre-existing USP. 

'You don't find one - you CREATE one'

But being unique doesn't mean you are useful. So when you are thinking about creating a USP you have to be mindful that there has to be a benefit to it as well.

be the best of the USP's...

Your 'way' of helping people has to be BETTER in some way. That's not to say that the other ways out there aren't awesome too, but you have to be better in some way for a certain someone to feel compelled to choose you. In order to be unique, you have to be brave enough to point out WHY you are different.

In the Monetise Your Message programme that I'm running at the moment, I'm currently helping my clients to create their USP's as part of their overall 'Desirability Factor'. Whilst i'm obviously not going to giving away the full paid content, I thought I'd share 3 top tips that might help when thinking about what makes you different.

3 top tips to discover What makes you different...

Top tip #1...

Get really specific on your ideal client. Once you know what kind of person they are, their habits, their faults, their likes/dislikes, the challenges that are specific to them beyond the immediate problem you solve, you can start to see how you can create a USP.

Example - one of my awesome clients Anwin Mbah, talented Wealth Strategist, creates a Spending Plan for her clients instead of a Saving Plan. This is because she knows that her particular type of client will reject/hate the idea of a savings plan because they have a spending habit. So by changing the angle in which she tackles their problem specifically, her way will work 'better' because it's designed with their mindset in mind.

Top Tip #2... 

Think about why your ideal client will struggle or has struggled in the past with other 'ways' of trying to achieve what they wanted. What could you bring to the table that would alleviate that struggle and make the process better in some way?

Top Tip #3... 

Of course if you have read my book Expert Unrivalled, you will know that what makes you unique and stand-out is the unique cocktail of your micro-niche/specialism, personality/style, values & opinions, your story etc. The entire mix is what makes you entirely unique and people will be drawn to the energy in which that mix creates.

But a very strong pull to choosing you over others is the logic behind your method. So don't just stop at 'I'm great so people will obviously choose me'. They might follow you, but in order for people to want to buy from you, you need a 'NEW SOLUTION'.

If you'd like to find out more about becoming a unique 'must have' then...

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Passion does not always equal profit
Nov 07

Passion Does Not Always Equal Profit In Business

By Jennifer Hall | Business Mindset , Pricing

passion vs Profit...CONTROVERSIAL...

One of the most controversial things I have ever said is that your ‘passion’ doesn’t always equal profit. At least not directly. And this was echoed by the wonderful Carrie Wilkerson at Youpreneur 2018 and prompted me to share this nugget again.

What Is Passion...

When I talk about passion in this context, I’m talking about the hobbies you have. The granular activities that you love to do. The social responsibility endeavour that lights you up and fills your soul. As wonderful as these things are, sometimes a hobby needs to stay a hobby. And sometimes social responsibility needs to stay a humanitarian project. When you’re running a business you have to be serious about making money just as much as much as you are about making impact and having fun.

Exceptions Do Exist...

I’m not saying that you can’t turn passion into profit full stop. There are plenty of people who have turned their passion into a business. Just look at Andy my Evertrekking other half who created a business helping other people fulfil their adventure travel dreams. But it’s not always possible and it’s certainly not always possible to fit ‘every’ passion into your business model.

In fact, I'm going to go as far as to say a lot of people love their craft, but they don't like running a business. But what you really need to get passionate about to run a profitable business - is making money. You have to get passionate about making money and becoming a great marketer. Because if you don't, you really are just running a hobby or a passion project.

This doesn't mean you have to become a cut throat business person. Of course, if we're all honest, the core reason we started a business usually isn't about the money (myself included). But it soon starts to become about the money when you realise the time, effort and energy that goes into serving others. And when people don't want to pay for that service we can become pretty resentful over time. We're all here to make impact, serve others and perhaps even leave a legacy... but we can do that without running a business. We can volunteer our time for free to make that difference. 

Let's get honest here, after reading that last line, does that make you want to leave your business, go rogue and get a job? Hell NO! Because deep down you know you were here to run a profitable BUSINESS! There is NO shame in that. We can still give up our time, and in fact, the more profitable our businesses become, the more time you can release to go and do that charity work, spend time on your hobbies etc.

But you gotta feed you and your family first!

What you can do is intertwine some elements of your life into your brand and bring your big why and charity endeavours into your visibility and message.

We all know James Wedmore loves the sea and surfs because he uses his message around having a business so you can lead the life you want. He's featured surfing in his videos and his message about business by design really works well with this.

Andy helps corporates raise money for charity by be the fundraising platform and gives back to Nepal to help them rebuild their country and drive their economy. But he's still making plenty of money. He's also an avid scuba diver, film buff, socialite, gamer, surfer, family man etc etc - some of this stuff get's drip fed into his content when it's relevant to do so and he can link back or fancies letting his audience know more about him. But he's not losing sleep over the fact his business doesn't encompass all his multi-passions.

We are ALL multi-Passionate

But your business should first and foremost be about helping an individual solve a problem and achieve an outcome that they want, AND charging for it. That has to come first. Otherwise you don’t have a viable business and you can’t earn the monies.

People don't pay you to do the things that you love to do. They pay you to help them...

If your passion can help someone achieve a goal and solve their problems – go for it… otherwise it’s time to reassess your business. 


Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

How many emails is too many emails
Nov 06

Emails – Can you email your list too much?

By Jennifer Hall | Business Mindset , Productivity

4 Emails to your list in ONE day? Really? Don’t you think that’s a bit much?

No, I don't...

Too many people and even some marketing leaders make us feel ashamed of emailing our list. They complain and make out that emailing your list ‘too much’ will result in people hating you.

The Fact Is, I Don’t Believe You Can Email Too Much...

I'm human too and I worry about what people think of me and I worry about pissing people off. Although, I email my list around 3 times a week, sometimes more, and I know people who send emails daily & their audience LOVES them! Likewise, I have been known to send 4 emails in one day… (if you email around twice a month I’m imagining you running for the sick bag right now).

Consequently, In my last launch, I hesitated to send the last reminder that the early bird was about to close. ‘Surely they’ve had enough reminders right? They’ve had 3 emails already??’ So I wrote the email, and hovered over the send button. Then I shut the lid on my laptop, made a tea, gave myself a slap, and sent the email. And bam a sale!

PEOPLE WANT & NEED REMINDING!

So, If you find the emails annoying, unsubscribe. 

Furthermore, If you are scared of unsubscribes – why are you holding on to non-buyers?

FACT. I don’t JUST send promo emails, I like to share incredible value to make an impact on my readers. But, I’m also running a business & the people that like my stuff - want to buy my stuff – simple as.

Want To Make Sure You’re Delivering Impact Without Being Annoying?

Run it through this filter, as long as you’re hitting two or more of these as a yes then you’re good to send…

Is this email...

  • f-ing amazing?
  • relevant to my ideal client?
  • necessary?

If they’ve asked to be on your list and your emails are helping them (that includes selling them the product that will change their life) – email them.

They want your help, they want more you! Emailing isn’t sleazy UNLESS you spam.

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Strategy - Are you a running a business or (1)
Oct 22

How to land clients fast! 4 Daily Activities

By Jennifer Hall | Client Attraction

I Have A Confession To Make... 

...and one that Gary V wouldn't approve of.

I'm ever so slightly addicted to a phone puzzle game. I got completely stuck on this particular level at the weekend. I was getting seriously frustrated as at one point I thought I'd done it, but to my horror I was trying to do something that wasn't the actual goal of the game. So I realised that in actual fact I was never going to win!

This is one of the biggest mistakes that I've made in business in the past. Following everyone else's set of rules regarding what I should be doing. Focusing on the task itself, instead of ensuring that the tasks actually related to my goal. So it meant that I never actually went anywhere.

'I was running a business instead of winning at business'
'It pays to check what the end goal is to ensure that what you're actually 'doing' will get you there.'

My '2 Modes' Strategy

These days I work in 2 modes, 'Short Term Strategy Mode' and 'Long Term Strategy Mode'. And for both of these modes I first have to look at my 'End Goals'

For instance, I look at what I need to do in order get clients right now (short term thinking) because landing clients is ALWAYS the goal, as that's what keeps me in business.

And for this goal, attracting my clients, I think what can I do right now that will plant the seed so I can land even more clients (long term thinking).

Of course there are other goals too, but I'm clear on them. I prioritise them, and I ONLY do the things that make my boat go faster towards those goals.

Being clear on my goals and my priorities, helps me to prioritise the 'doing', so I'm not an insane fool' busy being busy with tasks that keep me running on the spot.

fREE from me...

I want to re-share a video I created a few weeks back on the '4 Activities You Need to Focus on Daily to Land Clients Fast' AND... I'm also going to give you the link here to download the FREE printable checklist that I mention in the video so you can get right to doing the right things that will bring in those clients!

Just click this link to download your FREE Checklist >  http://jen-hall.com/landclientsfast/

...And then click on arrow below to check out my video now!

Oct 19

How to Know If You’re Content Marketing is Crushing It or Not!

By Jennifer Hall | Client Attraction , Client Conversion

The 7 Best Ways to Know Whether Your Content is Crushing it or NOT!

Creating content that truly crushes it is an art and only comes with learning. Note I didn't say practice. Obviously our writing/content marketing skills get better with practice absolutely but we also have to learn both in copywriting skill and testing what works and doesn't work for our audience.

Engagement with your content can be a great sign that people are 'digging' (i'm seriously down with the kids this morning) what you're putting out there.

Here are the Top 7 Engagement Types to Know Whether Your Content Marketing is Crushing It... or Not

7. Likes

Likes, loves and wows are a great sign that people 'like' what you do but it still ranks lowest. People can still 'like' your stuff without physically liking it.

6. Comments

Comments are a better sign that your content is hitting the mark. But beware of the type of comments - some people feel compelled to comment to showcase their own expertise and visibility - this does not mean they will become a client (they still might but it's not a sign). Some people will comment because they disagree.

But the comments to look out for are comments that are in agreement, show interest or even better, comments that ask questions. 

5. Conversation

If you can enter into conversation with these people on the thread you are able to further build more intimate relationships and move people from the friend zone to the client zone.

Responding to all comments regardless of the type of comment, is very important. It adds to the contents engagement and reach, and it starts conversation and keeps the content 'alive'. All of these 'good or bad' comments, get attention and will expand the reach to more people including your ideal client.

A negative comment isn't a bad thing, it gives you the opportunity to respond with class and with your view point to position yourself as a confident authority. You'll also find those that agree with you will feel more compelled to comment as well because they jump to defend the perspective of the content and it's author.

4. Shares

There is one type of engagement that is a jackpot for your visibility that trumps likes, comments and even click-throughs for a visibility goal (see no.1), and that's 'shares'. If your content is shared this is a sure sign that someone really and truly resonates and loves your content.

A share will increase the reach and is social proof that this person not only likes it but is wholeheartedly in agreement/in love/totally resonates with what you have to say. They might share it because it's useful, but more often than not, people share because they're in agreement with a sentiment or an opinion and by sharing it, it sends a message out to the world that they are well and truly in agreement and in alignment with that way of thinking. It shows the world something about their identity and what they stand for.

3. Passive Engagement

I know this one ranks at number 3! Shocking but hear me out...

One thing that was said to me when I first started out that I still stand by, is that 'likes and comments don't build a business'. There is an element of trust when it comes to your content and making sales. Not everyone actively engages but that doesn't mean it's not making an impact on them. 

I get a tonne of sales from people who have been passively following me, some I've never heard of and some have NEVER physically 'liked', commented or shared my stuff. But they are still engaging by clicking through or even reading/watching/listening silently.

2. 'Click-Throughs'

Writing epic headlines is what will get the most important piece of engagement - 'click-throughs'. If people aren't clicking through to read/watch/listen then they're not even passively engaged and you're being overlooked so this is imperative! I use an online tool called 'bit.ly' to measure this.

The biggest rule of content is that people have to care about your content. Both in the headline AND beyond. 

1. Leads & Sales

Leads and sales is the number one way to know if you're crushing it with your content marketing. If people aren't opting-in and/or buying, then it's not working (that's assuming you're creating your content for your business). I'm not suggesting that people read/watch/listen to something once and will then become your client (even though let me tell you, I have clients who have done just that) but some people need more time to make a decision so...

Ask your clients how they first heard about you, track as much as you can where people made their first touch point with you and through what content did they join your group or list. Understanding where your sales are coming from will help you to understand what content is working and that you either need to create more of that type OR repurpose it, reshare it, reuse it or scale it up (put it on an ad). See below for more info in converting surface level engagement to buying engagement.

How to Boost Engagement

Asides from the obvious advice that you should be asking for engagement - telling them to comment, share, ask questions, respond to your question etc.

Your content needs to come from the heart and needs to resonate with your ideal client, either because it's useful or because it speaks 'truth' to them. 

How to Convert 'Engagers' into Paying Clients

In order to convert these people into clients, they need to know why they should follow you further, that you have something of value to offer them. So a clear call to action at the end of your content (where you're able) is important to pull them into your domain (list, group etc) so you can nurture and convert them into paying clients. Offering something of further use to them specifically (that then leads into a relevant paid offer) will lead them through congruent funnel to becoming paid clients.

This means you have to be clear on 'who' you're speaking to when you're writing, and not just in terms of demographics, I'm talking about the values and world views your ideal clients have. 

Your content should be something that's either useful to them or that resonates with them. 

Do you struggle to write content?

If you struggle to write content it's likely because you're struggling to define who it is you actually help or perhaps you know who, but you're struggling to identify with their true desires, problems, unique views, motivations and priorities.

Once you know 'who' at a deep level, the creation becomes effortless. Content that helps them solve their biggest problems, content that resonates with their views or even content that creates a new way of thinking or offers a new way of doing things to give your ideal clients hope that they can achieve their goals/desires/overcome their issues.


***There is ONE spot left for the Monetise Your Message programme and the doors officially close at midnight! Times running out to take this opportunity!

Transform your business from overlooked to an irresistible offering! Accelerate your clarity on your ideal client, money making niche and desirability factor so you can create content that converts - don't waste another moment, join the other awesome action takers here. 

It's time to Jump in!***

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

What Price
Oct 17

Experiencing Rejection Because Your Price Is Too Expensive?

By Jennifer Hall | Business Mindset , Client Attraction

If you're a coach/consultant/practitioner or service based biz and you've been experiencing rejection over your price being too expensive...

...Then click here and watch this video

It will explain how you can prevent objection, even if you're the most expensive in the market right now...

Plus...Brand New...

I've just opened the doors to my programme 'Monetise Your Message'. The programme that turns overlooked coaches and service-based entrepreneurs into irresistible 'must-haves'. By gaining them clarity on what makes them unique and wanted. This programme will...

  • Give you clarity and a deep understanding of your ideal client inside-out. Clarity to speak to their genuine problems and truest desires so that you can stop convincing people, to buy & communicate effectively so they see your value.
  • Nail your money making niche so you know exactly what you offer and to who. Turn your business from overlooked to irresistible.
  • Clarify a powerful message that will attract your ideal clients and have them hooked on you from the word go! 
  • Know exactly what it is that makes it imperative to work with you. Your desirability factor that makes you a MUST HAVE!

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Successful Business
Oct 17

What Makes A Successful Business

By Jennifer Hall | Business Mindset , Positioning

My businesses weren't born out of necessity...

  • I didn't start one because I wanted my kids to be proud.
  • I didn't start one because there was no other option (in fact I chucked in various high paid corporate roles)
  •  I didn't start one because of ill health, or the need for flexibility.

I started my businesses through the sheer will of wanting to be successful on my own two feet.

I wanted to feel that feeling of independence, 'bullet proofness' and the empowerment of creating money/freedom/time from 'nothing'.

To me this is all a wonderful game and I'm fortunate enough to be on the winning team but once upon a time, I was on the losing team and that game turned into one that I didn't want to be a part of. In fact, on more than one occasion.

Those of you who have known me a long time will know that I have had many businesses and a lot of them I walked away from.

Why...

Because I got ridiculously frustrated running on the spot!

Business was HARD! Hard like trying to fill a well with a bucket with no bottom.

I'm not scared of hardwork, but failing has taught me is to stop listening to 'you'll get there one day just keep going'. The reality is, if you're continually running on the stop you'll NEVER get there. What will happen is that you'll run out of energy with nothing to show for it.

You've got to keep moving...

In real terms I'm talking about changing the angle.

A successful business is really quite simple. Sell people what they want! That's it! But we get so bogged down in the rest of the crap that we forget that that's what business is about.

We get caught up in forcing it to work, like trying to fit an elephant into a carrier bag.

If people don't want what you have, you don't have a business. You have a ball and chain. You have to change the product or how you 'position' the product. The angle has to change.

Setting up shop and putting your sign up isn't the end of the hard work. It's about tweaking your angle until you find the irresistible sweet spot. Sorry that phrase makes me cringe too, but it's true!

Stop trying to convince people...

Start becoming irresistible, then and only then will business start to feel like a fun game that you actually want to play!

This is why I do what I do. Helping business owners find a way forward by turning their businesses into desirable 'must haves'. Because I don't believe business has to be that HARD. Hard work yes, but not hard.

Keep moving forward because the world hasn't seen anything yet!

Plus...Brand New...

***I've recently opened the doors to my brand new programme 'Monetise Your Message' to help coaches and service based entrepreneurs find the right angle to make your business a desirable 'must have'. It focuses on ideal client clarity, finding your unique value proposition, and turning your business into a wanted offering instead of rejected and overlooked. If you'd like to find out more details then CLICK HERE

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

impostor syndrome
Oct 17

Becoming an Expert whilst Battling Impostor Syndrome

By Jennifer Hall | Business Mindset , Positioning

This is important for me to share because it is something I have battled with all my life, and I know many other experts have as well...

My Journey...

I find that when we first learn a little, we actually have more confidence and passion to share it.

Until we realise that actually the topic runs a lot deeper than we originally realised. We go through a space of losing confidence because we don't know it all.

So we continue to learn and dive deeper in a quest to become a TRUE expert. Still we still don't feel like we know EVERYTHING. As we dive deeper we realise that the topic also runs as wide as it does deep. We realise actually there is no one size fits all approach. Everyone and everything is individual.

This can leave us feeling like we don't know enough to call ourselves an expert. It creates these feelings of self-doubt and 'impostor syndrome'. This leads to undercharging and undervaluing what we do. In some extreme cases, it stops us putting ourselves out there altogether.

All the while not recognising that we will NEVER know it all. But in our quest to know more, 'we have indeed become a true expert'.

Therefore...

  • Embrace the power in admitting we are not all knowing. It's been proven that by being honest about this with your following actually builds more trust. As, when you are certain about something, they feel in total confidence in the truth of what you have to say.
  • Embrace the unknown, the new, and the endless possibilities. Know your boundaries. Be ready to be proven wrong. But KNOW that you KNOW more than enough to change peoples lives.
  • Specialise in your expertise for a certain type of person and you will boost your own confidence. This is in the knowledge that you have a better chance of feeling certain and secure from your own experience, as well as from those certain (types) individuals that have been helped by your talents.

The truth is only the truth from a certain perspective. It's those that resonate with that truth that will be impacted the most from your talents and expertise.

Plus - brand New...

I've recently opened the doors to my brand new programme 'Monetise Your Message' to help coaches and service based entrepreneurs turn their business into an irresistible desirable offering, instead of rejected and overlooked. It focuses on ideal client clarity, finding your unique value proposition, and finding your irresistible marketing message. If you'd like to find out more details CLICK HERE

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Celebrate your greatness
Oct 10

How To Find Your Treasure Within And Celebrate Your Greatness

By Jennifer Hall | Business Mindset , Positioning

Never give up...

After my sister had experienced a life changing event, she found herself sleeping on my sofa. At the time she was feeling pretty low. She had low self-esteem and low self-confidence. This was largely to do with her previous relationship, and felt like she was starting life all over again .

But still, she was determined to stand on her own two feet again. Every day she’d wake up and hit the laptop to search for jobs. In the beginning, she was scouring for coffee shop roles, cleaning, and retail assistant roles . Now don’t get me wrong, there is absolutely nothing wrong with anyone who works in either role, but you see, the reason she was searching for those roles was because she felt like that was all she was capable of doing. She wasn’t willing to look at anything over minimum wage because she didn’t think that anyone would be willing to pay her any more than that .

Don't Give Up on Your Greatness...

Each day she’d find a job description, open up her CV, and as any great CV should be, she started to tailor it to each job that she applied for. This meant she had to rewrite quite a bit of it (all true stuff). She had to come up with examples for each of the things the job description was asking for.

CV number one was complete, and she felt accomplished, and off she sent it . CV two complete, and she started to build momentum. No responses back thus far, but she was taking action, and she was starting to feel those feelings of hope that life was about to get better .

Your Treasure Exists Within...

What she and I started to notice though, was that after each application, she started to gain more and more self-belief and self-worth. This was because she was continually being asked to demonstrate how amazing she was, and she had to come up with the goods. She was forced to look at all the treasure that she’d been denying existed.

After application ten, she started to realise that she could do so much more than she first anticipated, and actually turned down a job offer at a coffee shop , as well as another role. This was with the utter belief that she had more to give, which was worth way more than any of those jobs were offering.

She started to apply for higher paying roles which demanded more skill. After over 30 job applications, a few interviews. After digging up her treasure on a daily basis, and blowing her own trumpet , she landed a job at a reputable organisation on more money than she ever thought possible. She would be doing things that she’d always thought she couldn’t do, or was too scared to attempt .

All because she celebrated her greatness!

Celebrate Your Greatness...

Make time to celebrate your wins and blow your own trumpet.

Action:

  • Pick someone you admire that you aspire to be 'like'.
  • Now write out their 'job' description including responsibilities and person specification.
  • Now apply for it by creating your CV to demonstrate why you're the best person for the job!
You'll soon see that you have way more GOLD than you give yourself credit for!

FREE TRAINING...

Sign Up To My FREE Expert Unrivalled Next-Level Academy & Access Over 30 Training Videos On How To Become A Desirable 'Must Have' & Get FREE Instant Access To The 5 Steps To A Money Making Micro-Niche!

>>> Just CLICK HERE to sign up now!

same does not sell
Oct 10

Same Does Not Sell – Don’t Be Afraid To Be Different

By Jennifer Hall | Client Attraction , Positioning

In The Beginning...

It’s June 2016 and I’ve just finished plastering Facebook with what feels like a million posts. I’ve posted in every Facebook group going, joined 10 more, and watched as each post joined the other million posts just like it.

Still, that’s the way it’s done, right? It’s clear that’s the way it’s done because everyone is doing it, so it must work. ‘Perseverance is what’s needed’, I thought to myself.

My goal was clear in my sights. I was ready to become the go-to expert. However, I knew it would take time, and I was willing to do what ever it took. Great attitude, right? That’s grit right there. But it’s one thing to follow a strategy and another to follow the crowd.

Lessons Learned...

'The biggest lesson I learned in 2016 was that ‘same’ does not sell'

I also learned that not every strategy is a ‘proven to work strategy’. The strategy that was being used at that time was impersonal, samey, slimy and arrogant as hell. I mean who wants to listen to someone spout shite on Facebook? Visibility isn’t going to work if you’re being visible with a ton of crap. You run the risk of becoming known for being the one to avoid, or worse, you won’t be noticed at all.

Most importantly it became clear that herding in the same direction as the other coaches coming off the conveyor belt, just wasn’t going to cut it.

Realisation...

I realised that to stand out of the intense saturation online, I had to be different. Likewise, I had to be unique and catch the attention of my ideal clients for the right reasons.

It also became apparent that millions of followers didn’t always mean you were able to monetize them. There are plenty of 'stars’ out there with large followings that don’t manage to monetize their audience.

Hence, it became clear that I was playing in the wrong field, with the wrong team, and the wrong fans.

Strategy...

Therefore, ‘Focusing in’ to go big, would be my new strategy. Quality over quantity. Specificity instead of everything. Somewhere instead of everywhere. Small and powerful instead of large and lost. Unique over generic.

The exact strategy I used to package myself up as the unique, go-to expert I am today, can be found in my Best Selling book 'Expert Unrivalled' (available on Amazon) Click here to order your copy now.

I no longer look over my shoulder in concern for what others are doing. Only to keep my eyes out for points of difference to reaffirm my unique standpoint, and for collaboration opportunities.

Conclusion...

Finally, visibility is still an important part of my success. In fact, it’s how I’m scaling my success. Showing up as the unique, highly valuable expert, is what allows you to make the biggest impact, and an epic income. Visibility is only the megaphone used to scale your profile. Consequently, a vague, fluffy, boring, samey profile will not get any better with more eyes on you.

'It’s time to sharpen up, focus in, and uncover your unique excellence, to become an unrivalled expert'

If you'd like to find out more about positioning yourself as a desirable 'must have' then just click here to join my group 'Experts Unrivalled' now!

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