Category Archives for "Client Attraction"

stop looking usp
Nov 15

STOP LOOKING for your USP & Try This…

By Jennifer Hall | Business Mindset , Client Attraction


where's Your unique selling point (USP)...

If you've been racking your brains trying to find your USP (unique selling point) to no avail, it's time to stop looking.

Not because I want you to give up, but because it's actually extremely rare in such a saturated market to find a pre-existing USP. 

'You don't find one - you CREATE one'

But being unique doesn't mean you are useful. So when you are thinking about creating a USP you have to be mindful that there has to be a benefit to it as well.

be the best of the USP's...

Your 'way' of helping people has to be BETTER in some way. That's not to say that the other ways out there aren't awesome too, but you have to be better in some way for a certain someone to feel compelled to choose you. In order to be unique, you have to be brave enough to point out WHY you are different.

In the Monetise Your Message programme that I'm running at the moment, I'm currently helping my clients to create their USP's as part of their overall 'Desirability Factor'. Whilst i'm obviously not going to giving away the full paid content, I thought I'd share 3 top tips that might help when thinking about what makes you different.

3 top tips to discover What makes you different...

Top tip #1...

Get really specific on your ideal client. Once you know what kind of person they are, their habits, their faults, their likes/dislikes, the challenges that are specific to them beyond the immediate problem you solve, you can start to see how you can create a USP.

Example - one of my awesome clients Anwin Mbah, talented Wealth Strategist, creates a Spending Plan for her clients instead of a Saving Plan. This is because she knows that her particular type of client will reject/hate the idea of a savings plan because they have a spending habit. So by changing the angle in which she tackles their problem specifically, her way will work 'better' because it's designed with their mindset in mind.

Top Tip #2... 

Think about why your ideal client will struggle or has struggled in the past with other 'ways' of trying to achieve what they wanted. What could you bring to the table that would alleviate that struggle and make the process better in some way?

Top Tip #3... 

Of course if you have read my book Expert Unrivalled, you will know that what makes you unique and stand-out is the unique cocktail of your micro-niche/specialism, personality/style, values & opinions, your story etc. The entire mix is what makes you entirely unique and people will be drawn to the energy in which that mix creates.

But a very strong pull to choosing you over others is the logic behind your method. So don't just stop at 'I'm great so people will obviously choose me'. They might follow you, but in order for people to want to buy from you, you need a 'NEW SOLUTION'.

If you'd like to find out more about becoming a unique 'must have' then...

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Strategy - Are you a running a business or (1)
Oct 22

How to land clients fast! 4 Daily Activities

By Jennifer Hall | Client Attraction

I Have A Confession To Make... 

...and one that Gary V wouldn't approve of.

I'm ever so slightly addicted to a phone puzzle game. I got completely stuck on this particular level at the weekend. I was getting seriously frustrated as at one point I thought I'd done it, but to my horror I was trying to do something that wasn't the actual goal of the game. So I realised that in actual fact I was never going to win!

This is one of the biggest mistakes that I've made in business in the past. Following everyone else's set of rules regarding what I should be doing. Focusing on the task itself, instead of ensuring that the tasks actually related to my goal. So it meant that I never actually went anywhere.

'I was running a business instead of winning at business'
'It pays to check what the end goal is to ensure that what you're actually 'doing' will get you there.'

My '2 Modes' Strategy

These days I work in 2 modes, 'Short Term Strategy Mode' and 'Long Term Strategy Mode'. And for both of these modes I first have to look at my 'End Goals'

For instance, I look at what I need to do in order get clients right now (short term thinking) because landing clients is ALWAYS the goal, as that's what keeps me in business.

And for this goal, attracting my clients, I think what can I do right now that will plant the seed so I can land even more clients (long term thinking).

Of course there are other goals too, but I'm clear on them. I prioritise them, and I ONLY do the things that make my boat go faster towards those goals.

Being clear on my goals and my priorities, helps me to prioritise the 'doing', so I'm not an insane fool' busy being busy with tasks that keep me running on the spot.

fREE from me...

I want to re-share a video I created a few weeks back on the '4 Activities You Need to Focus on Daily to Land Clients Fast' AND... I'm also going to give you the link here to download the FREE printable checklist that I mention in the video so you can get right to doing the right things that will bring in those clients!

Just click this link to download your FREE Checklist >  http://jen-hall.com/landclientsfast/

...And then click on arrow below to check out my video now!

Oct 19

How to Know If You’re Content Marketing is Crushing It or Not!

By Jennifer Hall | Client Attraction , Client Conversion

The 7 Best Ways to Know Whether Your Content is Crushing it or NOT!

Creating content that truly crushes it is an art and only comes with learning. Note I didn't say practice. Obviously our writing/content marketing skills get better with practice absolutely but we also have to learn both in copywriting skill and testing what works and doesn't work for our audience.

Engagement with your content can be a great sign that people are 'digging' (i'm seriously down with the kids this morning) what you're putting out there.

Here are the Top 7 Engagement Types to Know Whether Your Content Marketing is Crushing It... or Not

7. Likes

Likes, loves and wows are a great sign that people 'like' what you do but it still ranks lowest. People can still 'like' your stuff without physically liking it.

6. Comments

Comments are a better sign that your content is hitting the mark. But beware of the type of comments - some people feel compelled to comment to showcase their own expertise and visibility - this does not mean they will become a client (they still might but it's not a sign). Some people will comment because they disagree.

But the comments to look out for are comments that are in agreement, show interest or even better, comments that ask questions. 

5. Conversation

If you can enter into conversation with these people on the thread you are able to further build more intimate relationships and move people from the friend zone to the client zone.

Responding to all comments regardless of the type of comment, is very important. It adds to the contents engagement and reach, and it starts conversation and keeps the content 'alive'. All of these 'good or bad' comments, get attention and will expand the reach to more people including your ideal client.

A negative comment isn't a bad thing, it gives you the opportunity to respond with class and with your view point to position yourself as a confident authority. You'll also find those that agree with you will feel more compelled to comment as well because they jump to defend the perspective of the content and it's author.

4. Shares

There is one type of engagement that is a jackpot for your visibility that trumps likes, comments and even click-throughs for a visibility goal (see no.1), and that's 'shares'. If your content is shared this is a sure sign that someone really and truly resonates and loves your content.

A share will increase the reach and is social proof that this person not only likes it but is wholeheartedly in agreement/in love/totally resonates with what you have to say. They might share it because it's useful, but more often than not, people share because they're in agreement with a sentiment or an opinion and by sharing it, it sends a message out to the world that they are well and truly in agreement and in alignment with that way of thinking. It shows the world something about their identity and what they stand for.

3. Passive Engagement

I know this one ranks at number 3! Shocking but hear me out...

One thing that was said to me when I first started out that I still stand by, is that 'likes and comments don't build a business'. There is an element of trust when it comes to your content and making sales. Not everyone actively engages but that doesn't mean it's not making an impact on them. 

I get a tonne of sales from people who have been passively following me, some I've never heard of and some have NEVER physically 'liked', commented or shared my stuff. But they are still engaging by clicking through or even reading/watching/listening silently.

2. 'Click-Throughs'

Writing epic headlines is what will get the most important piece of engagement - 'click-throughs'. If people aren't clicking through to read/watch/listen then they're not even passively engaged and you're being overlooked so this is imperative! I use an online tool called 'bit.ly' to measure this.

The biggest rule of content is that people have to care about your content. Both in the headline AND beyond. 

1. Leads & Sales

Leads and sales is the number one way to know if you're crushing it with your content marketing. If people aren't opting-in and/or buying, then it's not working (that's assuming you're creating your content for your business). I'm not suggesting that people read/watch/listen to something once and will then become your client (even though let me tell you, I have clients who have done just that) but some people need more time to make a decision so...

Ask your clients how they first heard about you, track as much as you can where people made their first touch point with you and through what content did they join your group or list. Understanding where your sales are coming from will help you to understand what content is working and that you either need to create more of that type OR repurpose it, reshare it, reuse it or scale it up (put it on an ad). See below for more info in converting surface level engagement to buying engagement.

How to Boost Engagement

Asides from the obvious advice that you should be asking for engagement - telling them to comment, share, ask questions, respond to your question etc.

Your content needs to come from the heart and needs to resonate with your ideal client, either because it's useful or because it speaks 'truth' to them. 

How to Convert 'Engagers' into Paying Clients

In order to convert these people into clients, they need to know why they should follow you further, that you have something of value to offer them. So a clear call to action at the end of your content (where you're able) is important to pull them into your domain (list, group etc) so you can nurture and convert them into paying clients. Offering something of further use to them specifically (that then leads into a relevant paid offer) will lead them through congruent funnel to becoming paid clients.

This means you have to be clear on 'who' you're speaking to when you're writing, and not just in terms of demographics, I'm talking about the values and world views your ideal clients have. 

Your content should be something that's either useful to them or that resonates with them. 

Do you struggle to write content?

If you struggle to write content it's likely because you're struggling to define who it is you actually help or perhaps you know who, but you're struggling to identify with their true desires, problems, unique views, motivations and priorities.

Once you know 'who' at a deep level, the creation becomes effortless. Content that helps them solve their biggest problems, content that resonates with their views or even content that creates a new way of thinking or offers a new way of doing things to give your ideal clients hope that they can achieve their goals/desires/overcome their issues.


***There is ONE spot left for the Monetise Your Message programme and the doors officially close at midnight! Times running out to take this opportunity!

Transform your business from overlooked to an irresistible offering! Accelerate your clarity on your ideal client, money making niche and desirability factor so you can create content that converts - don't waste another moment, join the other awesome action takers here. 

It's time to Jump in!***

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

What Price
Oct 17

Experiencing Rejection Because Your Price Is Too Expensive?

By Jennifer Hall | Business Mindset , Client Attraction

If you're a coach/consultant/practitioner or service based biz and you've been experiencing rejection over your price being too expensive...

...Then click here and watch this video

It will explain how you can prevent objection, even if you're the most expensive in the market right now...

Plus...Brand New...

I've just opened the doors to my programme 'Monetise Your Message'. The programme that turns overlooked coaches and service-based entrepreneurs into irresistible 'must-haves'. By gaining them clarity on what makes them unique and wanted. This programme will...

  • Give you clarity and a deep understanding of your ideal client inside-out. Clarity to speak to their genuine problems and truest desires so that you can stop convincing people, to buy & communicate effectively so they see your value.
  • Nail your money making niche so you know exactly what you offer and to who. Turn your business from overlooked to irresistible.
  • Clarify a powerful message that will attract your ideal clients and have them hooked on you from the word go! 
  • Know exactly what it is that makes it imperative to work with you. Your desirability factor that makes you a MUST HAVE!

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

same does not sell
Oct 10

Same Does Not Sell – Don’t Be Afraid To Be Different

By Jennifer Hall | Client Attraction , Positioning

In The Beginning...

It’s June 2016 and I’ve just finished plastering Facebook with what feels like a million posts. I’ve posted in every Facebook group going, joined 10 more, and watched as each post joined the other million posts just like it.

Still, that’s the way it’s done, right? It’s clear that’s the way it’s done because everyone is doing it, so it must work. ‘Perseverance is what’s needed’, I thought to myself.

My goal was clear in my sights. I was ready to become the go-to expert. However, I knew it would take time, and I was willing to do what ever it took. Great attitude, right? That’s grit right there. But it’s one thing to follow a strategy and another to follow the crowd.

Lessons Learned...

'The biggest lesson I learned in 2016 was that ‘same’ does not sell'

I also learned that not every strategy is a ‘proven to work strategy’. The strategy that was being used at that time was impersonal, samey, slimy and arrogant as hell. I mean who wants to listen to someone spout shite on Facebook? Visibility isn’t going to work if you’re being visible with a ton of crap. You run the risk of becoming known for being the one to avoid, or worse, you won’t be noticed at all.

Most importantly it became clear that herding in the same direction as the other coaches coming off the conveyor belt, just wasn’t going to cut it.

Realisation...

I realised that to stand out of the intense saturation online, I had to be different. Likewise, I had to be unique and catch the attention of my ideal clients for the right reasons.

It also became apparent that millions of followers didn’t always mean you were able to monetize them. There are plenty of 'stars’ out there with large followings that don’t manage to monetize their audience.

Hence, it became clear that I was playing in the wrong field, with the wrong team, and the wrong fans.

Strategy...

Therefore, ‘Focusing in’ to go big, would be my new strategy. Quality over quantity. Specificity instead of everything. Somewhere instead of everywhere. Small and powerful instead of large and lost. Unique over generic.

The exact strategy I used to package myself up as the unique, go-to expert I am today, can be found in my Best Selling book 'Expert Unrivalled' (available on Amazon) Click here to order your copy now.

I no longer look over my shoulder in concern for what others are doing. Only to keep my eyes out for points of difference to reaffirm my unique standpoint, and for collaboration opportunities.

Conclusion...

Finally, visibility is still an important part of my success. In fact, it’s how I’m scaling my success. Showing up as the unique, highly valuable expert, is what allows you to make the biggest impact, and an epic income. Visibility is only the megaphone used to scale your profile. Consequently, a vague, fluffy, boring, samey profile will not get any better with more eyes on you.

'It’s time to sharpen up, focus in, and uncover your unique excellence, to become an unrivalled expert'

If you'd like to find out more about positioning yourself as a desirable 'must have' then just click here to join my group 'Experts Unrivalled' now!

you don't need to niche to be successful (1)
Oct 03

Beware of the Coach that says you don’t need to Niche

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

I hear this a lot online - 'You don't need to niche to be successful'

This makes me really mad because a lot of the time this line comes from people who have no idea what a niche really is...

what a niche is not...

Here's the thing, a niche is NOT -

  • an industry
  • a limitation
  • a person who works in a specific industry (although this is part of it)

what a niche is...

A niche is about having a deep clarity on your ideal client.

There are three parts to a $ making niche...

It's about a (1) problem and (2) an outcome that you help (3) a certain type of person overcome and achieve.

AKA a...successful business model.

If you are not solving a problem, if you are not achieving an outcome, and you don't communicate clearly the type of person you help.. If you don't show them how what you do will help them specifically, then you don't have a $ making marketing message or business.

I'm on a crusade to help more people create businesses that actually attract and convert clients with ease and to educate people on what makes a business successful.

'When you don't niche your message is broad and hits no one'

false promises...

I spoke to someone today who told me about a coach who used the words 'people want my life'. This is the golden carrot they dangle in front of people and promise that they can help them achieve.

Except they don't...

They don't have any focus on number 1... 'solving a genuine problem'. It's a one size fits all approach to success and for a lot of lifestyle coaches it's about being visible and being a celeb. But that just isn't replicable. It isn't valuable to anyone unless they have a fear of visibility and the coach in question has skills to help them overcome that fear. 

But then, by the way, you have a niche! 

Outcome Only Approach = no solid customer journey = upset clients = bad reputation for the coach and the industry

Yes you can sell an outcome on it's own, but it's not right. 

to niche or not to niche...to niche!

I hear coaches say 'you're struggling to niche because the niche is in fact you and you don't need to niche'... 

Errr ok, so you are still niching, 99% of the time yes you are the niche. You're using yourself as an example of someone who had a genuine problem and wanted to get somewhere. Still a niche.

You are helping individuals so start speaking to individual problems and desires and you'll start see people listening to you and buying from you.

'Focus on solving problems - don't over complicate the whole thing'

And...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

copy that converts (3)
Sep 26

3 Ways to Make Your Copy Convert like a Pro

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

Clarity is the key

Part of the work I do with my clients asides from gaining them clarity on what makes them utterly awesome, unique AND desired to their ideal client, is that I help them actually implement that clarity to master their marketing.

This morning I have been giving feedback and helping one of my clients tweak their sales copy and their lead magnet. This is so it not only hits the spot in terms of speaking to their ideal client, but also so that they are able to position themselves as the authority in their industry.

Make Your Copy 'Speak'

I thought I'd share some ways that you can make your copy 'speak' to your ideal client, that will result in paying clients. This isn't an exhaustive list. Copy writing is a comprehensive cocktail of elements, but these tips will add instant conversion punch to your copy...

1. Future Pace & Poke the Badger

A lot of people think that after they've gained clarity on their ideal client, all they need to do is find them and get in front of them. But the marketing messaging that you put in front of them needs to be spot on or you'll let these ideal prospects fall between your fingers faster than the speed of light.

You have to spell out their reality and their future reality to them. Don't let them assume it for themselves. When you put emphasis and detail on both these ends of the spectrum, you create a larger distance between them, and their goal. This means your promise to get them to the finish line has more value.

Not only that, but it pushes the emotional buttons that have to be pushed before a sale can be made. People buy emotionally first and with logic second. So your copy has to agitate their before state and bring to life their possible future.

Give them contextual details such as...

'Right now I know you're struggling to lose the weight. I know you're fed up saying no to a piece of cake one day and feeling great. Then the next day eating the entire cake and burying your head in the pillow of eaters remorse. 

I know that the mirror makes you cringe. I know you know you should love yourself unconditionally, but you're annoyed at yourself for the bad decisions you're making for your health. I know you just wish that you could find the strength to stay on track with the endless diets you've tried.

What if I told you that you could stay on track consistently. That you could finally reach that weight-loss goal. You could feel proud to say that you are HEALTHY. Not just in terms of the food you are eating but that you have a healthy relationship with food. 

How amazing will it be to fit into that little black dress you bought five years ago. To show up to that party looking hot AF. How will it feel to bounce around with energy, feeling amazing and powerful. No more lugging yourself to work on a Monday morning feeling tired and remorseful for all the work you've undone over the weekend in drink and takeaways.

Imagine saying no to the food you know will scupper your goal and not feeling like you've missed out!...'

See how powerful words can be when you truly understand the inner workings, inner problems, and desires of your ideal client. How when you spell it out for them, it truly does 'speak' to their emotions. 

Disclaimer- this copy is written out by me just now and isn't the copy of a client.

2. Uniquely Useful vs Uniquely Useless

People who buy services, buy them because they are useful in someway. Being unique is great, but if what you're communication in terms of solving a problem is vague, broad, and seemingly useless, or invaluable. You'll struggle to turn your copy into clients.

Give them some context on the specific problem they are solving and the specific outcome they are looking for, and they'll see more use than if you just use flowery, pretty, or epic language that sounds great but lacks substance.

3. One piece to an entire puzzle

See your copy/message as just one piece to an entire puzzle or funnel if you will. Think about the entire journey from the moment your perfect prospect claps eyes on your content. to the moment they say 'YES' to working with you.

Here are some questions you can ask yourself when writing copy...

  • What does this piece of copy that you are putting together need to do to get them to the next stage of that journey?
  • What is the end goal/purpose and what part does this piece of copy play in achieving that goal?
  • What is the next step and have you communicated clearly a call to action to take that step?

If you'd like to talk through how I can help you curate a marketing message that converts then book a call with me by clicking HERE now.

Plus...Sign Up To My FREE Expert Unrivalled Next-Level Academy & Access Over 30 Training Videos On How To Become A Desirable 'Must Have' & Get FREE Instant Access To The 5 Steps To A Money Making Micro-Niche > https://jen-hall.com/

High-End Client (2)
Sep 06

High-Ticket Selling – There are Two Types of People, which one are you?

By Jennifer Hall | Business Mindset , Client Attraction , Pricing , Uncategorized

There are some people that get excited by charging high ticket and there are some that get scared...

Which one are you?

***And if you get excited, is it for the right reasons?

i.e. high cash injections into your business, finally being able to focus on your clients high-transformation, attracting high-paying committed clients, being able to finally spend time growing your tribe without the worry of when you'll next get paid to cover your costs.

***Or are you one of those 'out of integrity' type of people who try and get away with overcharging?

Because that is the exact reason people get so worried and scared about charging high-ticket prices.

Worried?

I'm going to call out the two HUGE things that worried me when I first started out, and all the things that my clients have said to me the past...

'What if people don't find what i'm offering valuable enough or worth that amount and ask for their money back?'

'And even if they pay, why would someone pay someone like me that amount?'

Truthbomb!

Let me give it to you straight...

  • People who pay more get better results. The higher price doesn't just benefit you. It benefits your clients on a MUCH larger scale. They are more committed, more determined, more ambitious and more action taking.
  • If you're able to sell at a high-level, yes they have expectations, but these high-paying clients aren't stupid. They will have complete trust and faith in you. So unless you're genuinely trying to shaft someone and you're lying to them, they wouldn't be paying you those large sums unless they had complete confidence in you.
  • And on the 'why me?' note, why not you? What makes you less worthy than the next person. You wouldn't be on this journey unless you knew deep down you had something incredible to offer people.
  • High-end clients aren't 'better' than you. They just have a problem that they need solving, and here's the real Truthbomb...They WANT to pay what's necessary for it. If the problem is that bad, or the ambition, that strong, they don't want to half arse it. They want it sorted. They don't want to be chucking money down the drain.

The Answer...

In my brand new 121/mastermind hybrid programme not only do I show you how to gain the trust and confidence of your ideal clients to sell high-ticket with ease, but I also help you to build the trust and confidence in yourself as a high-transformation coach/consultant/expert.

I won't have you looking at yourself in that worthless way. You are incredibly valuable, you're just ignoring what's there and letting the mind gremlins take a hold.  

Stand up, take your place, own your worth, and start changing lives... you know, like you set out to do!  

***Click here to find out more details on the...  http://bit.ly/HighEndClientAttractionAccelerator

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

high-ticket or overpriced (1)
Aug 23

High Ticket or Over Priced – Charge Your Worth

By Jennifer Hall | Client Attraction , Pricing

The Scary Concept...

The phrase High-Ticket puts a lot of people off. It's quite a stirring word full of connotations...

'Glitz, glamour, overpaid lifestyle coaches... & being ripped off!'

Hey, I'm just saying what's in a lot peoples heads!

The thing is, selling high ticket really doesn't have to go into that zone at all. High-ticket is about high transformation! Done right, you can truly change someone's life.

Truthbomb...

People who pay high ticket have a huge commitment to gaining the results. This means it's a win-win for you with a high cash injection into your business plus an amazing action taking client.

For the client it get's even better. An ethical coach who has the same commitment to the client and their results will ensure they get incredible value, results and transformation.

Nobody need get ripped off!

It's about charging for the result and understanding that (as Jessica Lorimer would say) the higher the price tag the more serious the buyer. 

High-ticket is about quality, results and transformation. Not glitz, glamour and overpriced fluff.

You Too Can Know AND Be Paid Your Worth...

I believe in being paid your worth, doing what you love, creating transformational experiences and delivering incredible results. But so many people don't know how to even go about attracting and converting clients at that level.

Which is why I've scheduled an incredible webinar training on the 3 Secrets to Attracting and Converting High-Paying Clients (even if you are struggling to convert low-paying clients). Sign up here - www.jen-hall.com/webinarsignup

If you're ready to go High-Ticket and change some lives then Download my guide to creating high-ticket programmes that sell with ease > https://jen-hall.com/high-ticket-coaching-with-ease/

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

big fish inadequacy - How I over came comparison paralysis
Aug 09

Big Fish Inadequacy – How I Overcame Comparison Paralysis

By Jennifer Hall | Business Mindset , Client Attraction , Client Conversion

Do You Feel Inadequacy? 

It's easy to look at everyone else and feel small in comparison (deadly easy), especially the big fish who have all the fancy stuff. I used to look at the big stars with...

  • the team to catch them talking off the cuff in a professional interview.
  • the editing pro who makes all their content look like it's been through Hollywood production.
  • the slick filming crew and amazing public speaking talent.
  • the customer service team who show up to help out with tech issues.

And part of me felt seriously inadequate, like 'who is going to listen to me in comparison to that!'

Truthbomb...

The thing is, none of those things REALLY matter, really they don't.

They only mattered to me because that's where I wanted to be. It didn't really matter to my ideal clients.

The only thing that matters to your clients is that they get help solving their problem and achieving their goals. That's it!

Now I DO believe in making things as amazing as you possibly can, with what you have, to give a great impression and build trust as an expert. And if you look at my old content compared to my new content you will see a marked improvement. But the old content still impacted and helped so many people, and I still made a ton of money back then.

I can't keep track of the countless 'polished' productions/articles that really don't contain any real value! They look impressive but they're lacking in substance.

So The Simple Answer Is...

If you're going to go all out making something amazing, the ONE thing that you can guarantee will win over all the fancy stuff, is 'amazing value'. Helping your prospects solve and move forward.

Make that your priority first and foremost and the other stuff will come. People appreciate raw, real and valuable content.

The world aint seen nothin yet!

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