Have you been waiting for a sign that your business is going to be super off the charts successful and that you're going to dominate your niche?Yes? Well good news! I have three signs right here that if you nail, you'll know that the powerful potential is right there ready to be brought to fruition with some effort and nurture.
One of the biggest reasons I struggled in business is because I persisted with the wrong ideas. I was, as they say, 'flogging a dead horse' - any alternatives to that horrific phrase is welcome - ideas on a postcard.
It doesn't matter how dedicated you are to your cause, how passionate, how determined, how amazing you are, if you don't have the right idea, you're focusing too much on putting your foot on the clutch instead of putting it into gear and pushing the accelerator.
The clutch, whilst important to make the car work, can't be the only focus. The accelerator is what builds the most speed and momentum. BUT the most important part of the process is actually choosing the right gear to make traction before you can build the speed.
Your business is exactly the same. Sometimes we can get so caught up in the mechanics of your own expertise that we forget what actually drives progress.
In order to ride the wave of success by hitting that gas pedal, we have to choose carefully what gear will give us the most traction to start building that momentum.
Choosing the right gear is the part that takes the most brain power and this is where business strategy comes in.
Sign 1. The Right Gear
In the business world, choosing the right gear means choosing to solve a genuine problem. A problem is only a problem if it's stopping a wanted outcome OR is causing so much pain that it become unbearable to continue that way.
So many business owners are a 'nice to have' instead of making themselves indispensable. Instead of delivering what you want to deliver, deliver what's needed to a genuine person
Sign 2. Cold to Hot
When you have the ability to convert someone completely off your own merit (i.e. not through word of mouth),from an entirely cold prospect to a converted client, who then continues to achieve incredible results, you know all you have to do is find more people like them who have the problem you solve and repeat the process. MAGIC!
After years of incredible amounts of money being investing in the business without much luck, the owner of FedEx got incredibly excited when ONE person WANTED their product - because he knew if one person wanted it without a ton of convincing, there would be more like them.
Sign 3. Aligned
Passion alone is no basis for a business, but it is the fuel in the car.
So if you are passionate about solving the problem and helping people reach their specific success island, and you know you are the best person to help them do it, then your tank is full and you're ready to go the long distance!
off we go then?..
Are you celebrating right now, or are you ready to knuckle down on working out what problem it is you solve, or how to convert cold prospects?
Let me know in the comments below.