Category Archives for "Positioning"

Successful Business
Oct 17

What Makes A Successful Business

By Jennifer Hall | Business Mindset , Positioning

My businesses weren't born out of necessity...

  • I didn't start one because I wanted my kids to be proud.
  • I didn't start one because there was no other option (in fact I chucked in various high paid corporate roles)
  •  I didn't start one because of ill health, or the need for flexibility.

I started my businesses through the sheer will of wanting to be successful on my own two feet.

I wanted to feel that feeling of independence, 'bullet proofness' and the empowerment of creating money/freedom/time from 'nothing'.

To me this is all a wonderful game and I'm fortunate enough to be on the winning team but once upon a time, I was on the losing team and that game turned into one that I didn't want to be a part of. In fact, on more than one occasion.

Those of you who have known me a long time will know that I have had many businesses and a lot of them I walked away from.

Why...

Because I got ridiculously frustrated running on the spot!

Business was HARD! Hard like trying to fill a well with a bucket with no bottom.

I'm not scared of hardwork, but failing has taught me is to stop listening to 'you'll get there one day just keep going'. The reality is, if you're continually running on the stop you'll NEVER get there. What will happen is that you'll run out of energy with nothing to show for it.

You've got to keep moving...

In real terms I'm talking about changing the angle.

A successful business is really quite simple. Sell people what they want! That's it! But we get so bogged down in the rest of the crap that we forget that that's what business is about.

We get caught up in forcing it to work, like trying to fit an elephant into a carrier bag.

If people don't want what you have, you don't have a business. You have a ball and chain. You have to change the product or how you 'position' the product. The angle has to change.

Setting up shop and putting your sign up isn't the end of the hard work. It's about tweaking your angle until you find the irresistible sweet spot. Sorry that phrase makes me cringe too, but it's true!

Stop trying to convince people...

Start becoming irresistible, then and only then will business start to feel like a fun game that you actually want to play!

This is why I do what I do. Helping business owners find a way forward by turning their businesses into desirable 'must haves'. Because I don't believe business has to be that HARD. Hard work yes, but not hard.

Keep moving forward because the world hasn't seen anything yet!

Plus...Brand New...

***I've recently opened the doors to my brand new programme 'Monetise Your Message' to help coaches and service based entrepreneurs find the right angle to make your business a desirable 'must have'. It focuses on ideal client clarity, finding your unique value proposition, and turning your business into a wanted offering instead of rejected and overlooked. If you'd like to find out more details then CLICK HERE

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

impostor syndrome
Oct 17

Becoming an Expert whilst Battling Impostor Syndrome

By Jennifer Hall | Business Mindset , Positioning

This is important for me to share because it is something I have battled with all my life, and I know many other experts have as well...

My Journey...

I find that when we first learn a little, we actually have more confidence and passion to share it.

Until we realise that actually the topic runs a lot deeper than we originally realised. We go through a space of losing confidence because we don't know it all.

So we continue to learn and dive deeper in a quest to become a TRUE expert. Still we still don't feel like we know EVERYTHING. As we dive deeper we realise that the topic also runs as wide as it does deep. We realise actually there is no one size fits all approach. Everyone and everything is individual.

This can leave us feeling like we don't know enough to call ourselves an expert. It creates these feelings of self-doubt and 'impostor syndrome'. This leads to undercharging and undervaluing what we do. In some extreme cases, it stops us putting ourselves out there altogether.

All the while not recognising that we will NEVER know it all. But in our quest to know more, 'we have indeed become a true expert'.

Therefore...

  • Embrace the power in admitting we are not all knowing. It's been proven that by being honest about this with your following actually builds more trust. As, when you are certain about something, they feel in total confidence in the truth of what you have to say.
  • Embrace the unknown, the new, and the endless possibilities. Know your boundaries. Be ready to be proven wrong. But KNOW that you KNOW more than enough to change peoples lives.
  • Specialise in your expertise for a certain type of person and you will boost your own confidence. This is in the knowledge that you have a better chance of feeling certain and secure from your own experience, as well as from those certain (types) individuals that have been helped by your talents.

The truth is only the truth from a certain perspective. It's those that resonate with that truth that will be impacted the most from your talents and expertise.

Plus - brand New...

I've recently opened the doors to my brand new programme 'Monetise Your Message' to help coaches and service based entrepreneurs turn their business into an irresistible desirable offering, instead of rejected and overlooked. It focuses on ideal client clarity, finding your unique value proposition, and finding your irresistible marketing message. If you'd like to find out more details CLICK HERE

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Celebrate your greatness
Oct 10

How To Find Your Treasure Within And Celebrate Your Greatness

By Jennifer Hall | Business Mindset , Positioning

Never give up...

After my sister had experienced a life changing event, she found herself sleeping on my sofa. At the time she was feeling pretty low. She had low self-esteem and low self-confidence. This was largely to do with her previous relationship, and felt like she was starting life all over again .

But still, she was determined to stand on her own two feet again. Every day she’d wake up and hit the laptop to search for jobs. In the beginning, she was scouring for coffee shop roles, cleaning, and retail assistant roles . Now don’t get me wrong, there is absolutely nothing wrong with anyone who works in either role, but you see, the reason she was searching for those roles was because she felt like that was all she was capable of doing. She wasn’t willing to look at anything over minimum wage because she didn’t think that anyone would be willing to pay her any more than that .

Don't Give Up on Your Greatness...

Each day she’d find a job description, open up her CV, and as any great CV should be, she started to tailor it to each job that she applied for. This meant she had to rewrite quite a bit of it (all true stuff). She had to come up with examples for each of the things the job description was asking for.

CV number one was complete, and she felt accomplished, and off she sent it . CV two complete, and she started to build momentum. No responses back thus far, but she was taking action, and she was starting to feel those feelings of hope that life was about to get better .

Your Treasure Exists Within...

What she and I started to notice though, was that after each application, she started to gain more and more self-belief and self-worth. This was because she was continually being asked to demonstrate how amazing she was, and she had to come up with the goods. She was forced to look at all the treasure that she’d been denying existed.

After application ten, she started to realise that she could do so much more than she first anticipated, and actually turned down a job offer at a coffee shop , as well as another role. This was with the utter belief that she had more to give, which was worth way more than any of those jobs were offering.

She started to apply for higher paying roles which demanded more skill. After over 30 job applications, a few interviews. After digging up her treasure on a daily basis, and blowing her own trumpet , she landed a job at a reputable organisation on more money than she ever thought possible. She would be doing things that she’d always thought she couldn’t do, or was too scared to attempt .

All because she celebrated her greatness!

Celebrate Your Greatness...

Make time to celebrate your wins and blow your own trumpet.

Action:

  • Pick someone you admire that you aspire to be 'like'.
  • Now write out their 'job' description including responsibilities and person specification.
  • Now apply for it by creating your CV to demonstrate why you're the best person for the job!
You'll soon see that you have way more GOLD than you give yourself credit for!

FREE TRAINING...

Sign Up To My FREE Expert Unrivalled Next-Level Academy & Access Over 30 Training Videos On How To Become A Desirable 'Must Have' & Get FREE Instant Access To The 5 Steps To A Money Making Micro-Niche!

>>> Just CLICK HERE to sign up now!

same does not sell
Oct 10

Same Does Not Sell – Don’t Be Afraid To Be Different

By Jennifer Hall | Client Attraction , Positioning

In The Beginning...

It’s June 2016 and I’ve just finished plastering Facebook with what feels like a million posts. I’ve posted in every Facebook group going, joined 10 more, and watched as each post joined the other million posts just like it.

Still, that’s the way it’s done, right? It’s clear that’s the way it’s done because everyone is doing it, so it must work. ‘Perseverance is what’s needed’, I thought to myself.

My goal was clear in my sights. I was ready to become the go-to expert. However, I knew it would take time, and I was willing to do what ever it took. Great attitude, right? That’s grit right there. But it’s one thing to follow a strategy and another to follow the crowd.

Lessons Learned...

'The biggest lesson I learned in 2016 was that ‘same’ does not sell'

I also learned that not every strategy is a ‘proven to work strategy’. The strategy that was being used at that time was impersonal, samey, slimy and arrogant as hell. I mean who wants to listen to someone spout shite on Facebook? Visibility isn’t going to work if you’re being visible with a ton of crap. You run the risk of becoming known for being the one to avoid, or worse, you won’t be noticed at all.

Most importantly it became clear that herding in the same direction as the other coaches coming off the conveyor belt, just wasn’t going to cut it.

Realisation...

I realised that to stand out of the intense saturation online, I had to be different. Likewise, I had to be unique and catch the attention of my ideal clients for the right reasons.

It also became apparent that millions of followers didn’t always mean you were able to monetize them. There are plenty of 'stars’ out there with large followings that don’t manage to monetize their audience.

Hence, it became clear that I was playing in the wrong field, with the wrong team, and the wrong fans.

Strategy...

Therefore, ‘Focusing in’ to go big, would be my new strategy. Quality over quantity. Specificity instead of everything. Somewhere instead of everywhere. Small and powerful instead of large and lost. Unique over generic.

The exact strategy I used to package myself up as the unique, go-to expert I am today, can be found in my Best Selling book 'Expert Unrivalled' (available on Amazon) Click here to order your copy now.

I no longer look over my shoulder in concern for what others are doing. Only to keep my eyes out for points of difference to reaffirm my unique standpoint, and for collaboration opportunities.

Conclusion...

Finally, visibility is still an important part of my success. In fact, it’s how I’m scaling my success. Showing up as the unique, highly valuable expert, is what allows you to make the biggest impact, and an epic income. Visibility is only the megaphone used to scale your profile. Consequently, a vague, fluffy, boring, samey profile will not get any better with more eyes on you.

'It’s time to sharpen up, focus in, and uncover your unique excellence, to become an unrivalled expert'

If you'd like to find out more about positioning yourself as a desirable 'must have' then just click here to join my group 'Experts Unrivalled' now!

Uplevel to a Leader
Jun 20

How to Uplevel and Become a Leader

By Jennifer Hall | Business Alignment , Business Mindset , Positioning

Uplevel to Leadership

'Be YOU!' - As much as I want to love this advice, unfortunately when the 'you' that you are right now isn't the 'you' you want to be, we know it's time for an uplevel.

If the 'you' right now is

  • too afraid to step up
  • too afraid to step out
  • too afraid to impact
  • too afraid to upset others with your opinions
  • too afraid to step into your greatness
  • too afraid to step into your truth unapologetically...

Then it's time to take the 'you' you are right now and uplevel to leadership.

Be the 'You' that you're striving to become!
Find out who you want to be! 

Powerful Questions to Uplevel to Leadership

  • What do you need to believe about yourself and the world to be the 'you' you want to be?
  • What BS do you tell yourself that no longer tolerate?
  • What boundaries are you going to entrust in your power?

Then step into it... it's a choice, choose to be who you WANT to be.

Release what no longer serves you and embrace your courage and strengths.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Make your coaching packages truly desirable
Jun 20

How to Make Your Coaching Packages Truly Desired

By Jennifer Hall | Client Attraction , Positioning

How to give your coaching packages the best chance of selling success...

In this highly popular training I show you how you can make your coaching packages sell like hot cakes by making them truly wanted and desired by the market.

It's a juicy one so get ready with a pen and pad to take lots of notes!

You could create the perfect package if you follow the ‘rules’ in this post… BUT it won’t sell unless… 

Creating Perfect Packages that Sell Out can be attributed to one thing!

Urgency:-

  • Why is buying your product so important?
  • Why is it a priority for your IC?
  • What is it the impact of them NOT buying it?
  • What do they desperately want that this product will help them achieve?
  • What pain are they struggling with that they’d gladly pay to solve to achieve their goal?

Essentially… what is their ultimate goal and why is it so important to them?

If you can answer that and create a package that achieves it and solves a pain point that’s standing in their way of the goal, you have a sell-out program.

What sells it, however, is YOU!

You have to own your greatness and shout about it with confidence!

You have to show your audience that this product is worth its weight in gold and build trust by adding incredible value (for free) first!

You have to be the one that takes responsibility for its success and yells about it until you’re blue in the face because you KNOW that for the right people, this product will change their lives.

So yes, create something that they truly want, BUT more importantly, OWN IT!

Work with Jen...

The promotion at the end of this training has now ended but if you'd like to speak to Jen Hall about working together perhaps on a different round or working together 121 use this link to book your call now - https://bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

convert ideal clients using your unique power
Jun 20

How to Use Your Unique Power to Convert Clients with Ease

By Jennifer Hall | Client Attraction , Positioning

Use your unique power and the power of micro-niching to skyrocket your client conversion and convert clients with ease...

In this training, I take you through the 5 steps to use your unique power in combination with a micro-niche to convert clients with ease. And not just any clients... your IDEAL clients. The ones that truly want to work with you and you love to work with.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

social media
Jun 18

Boost Your Social Media Engagement by Changing Your ‘Tone’

By Jennifer Hall | Monetising Facebook , Positioning

Firstly, it's important to realise that likes and comments don't build a business. This is something that one of my coaches once said to me and it has been the prevention of a LOT of comparisonitis issues especially when it came to social media.

But if you are wondering how people manage to get engagement on their posts and why yours isn't quite cutting the mustard, I'm about to reveal a common mistake that many people make when posting on social media.

How Many Have Heard This Saying at One Time or Another? (Usually With Your Spouse) - 'It's Not What You Said, It's The Way You Said It!'

It's important to realise that the tone and style that you use in how you say what you want to say, will cause a certain response from other people and a lot of the time on social media that response is 'silence'.

Being me, I obviously seriously suggest that you indeed position yourself as an Expert but what I don't mean is... position yourself as a wooden encyclopedia/journal. 

It's important to remember that as much as you want to use social media for visibility, the majority of it's users are using it for personal connection, so you have to meet with that goal.

Ever wondered why that post you shared from your business page without comment got ignored?

Well, It's Because You're Broadcasting Instead of Actually Conversing with People

For instance, you post something from your business page of value to your fans - people who do read take value from it obviously and perhaps give it a like and maybe even a comment.

Then you take that same post, copy and paste into a group and wait for the comments to flood in... but they don't.

If you're treating communities as a place to broadcast value it's not going to go down well. People will accept it from your page because it's assumed that you are talking to the masses, but they are not going to like it at all in a group because they're there for conversation.

Here's a Better Way of Re-purposing That Post to Boost Social Media Engagement...

Begin with, 'Hey guys, I noticed a lot of you in here were talking about how to find your niche in the last few days and whilst I commented on your posts to help out and support, I thought it might be helpful if I posted some of my top tips on this that might help you gain a bit of clarity since this is my zone of genius. I'll tag those of you who I know were asking q's around this, I truly hope this helps you...'

Can you see the tone and context change?

It's less, 'LISTEN TO MY AMAZING EXPERTISE' and much more 'I'd love to come and contribute to this community on a human level.'

Be conscious of where you're posting and how you're re-purposing your content. Yes, you want to demonstrate your awesomeness and expertise but you also want to bear in mind how you're delivering that value and in what context/platform.

A Little Note and a Giant Truthbomb...

I hope you had a marvelous weekend! I spent mine visiting my family in York and seeing someone from my childhood who moved away to the states for 20 years and haven't seen for a very long time. It was so nice to reconnect after such a long time, and whilst a lot has happened (kids, business, living in totally new places) the relationship was still perfectly intact - don't you just love those moments! Connection is key to engagement and relationship building, and I truly believe that's made through conversation. Talk 'with', not 'at'.

Other training you may find useful...

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Work with Jen...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

How to create a killer elevator pitch
Jun 18

How to Create a Killer Elevator Pitch

By Jennifer Hall | Client Attraction , Positioning

Create a Killer Elevator Pitch with these key tips...

In this video training I'll be going over the key areas that you need to bear in mind when creating your quick / elevator pitch to make sure you crush it in impressing and attracting your ideal clients...

Summary - 

  1. Make it understandable - avoid being grandiose to the point of being vague.
  2. Keep it short - the shorter you can make it the more memorable it will be.
  3. Make sure it 'speaks' to one person; your ideal client. 
  • Who do you help?
  • What problem are you solving for them?
  • What outcome do you help them achieve?

A suggested starter format...

I help x to overcome y so that z.

or

I help x to achieve y so that z.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

What do I call myself?
Jun 15

What do I call Myself?

By Jennifer Hall | Client Attraction , Positioning

Giving yourself a professional label can be a struggle for a lot of Coaches & Consultants...

In this video I talk you through the mindset shift that needs to happen in order to answer the question of 'What do I call myself?'

Discover why no one really cares as much as you do and how you can move past the dilemma.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...