Category Archives for "Positioning"

Uplevel to a Leader
Jun 20

How to Uplevel and Become a Leader

By Jennifer Hall | Business Alignment , Business Mindset , Positioning

Uplevel to Leadership

'Be YOU!' - As much as I want to love this advice, unfortunately when the 'you' that you are right now isn't the 'you' you want to be, we know it's time for an uplevel.

If the 'you' right now is

  • too afraid to step up
  • too afraid to step out
  • too afraid to impact
  • too afraid to upset others with your opinions
  • too afraid to step into your greatness
  • too afraid to step into your truth unapologetically...

Then it's time to take the 'you' you are right now and uplevel to leadership.

Be the 'You' that you're striving to become!
Find out who you want to be! 

Powerful Questions to Uplevel to Leadership

  • What do you need to believe about yourself and the world to be the 'you' you want to be?
  • What BS do you tell yourself that no longer tolerate?
  • What boundaries are you going to entrust in your power?

Then step into it... it's a choice, choose to be who you WANT to be.

Release what no longer serves you and embrace your courage and strengths.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Make your coaching packages truly desirable
Jun 20

How to Make Your Coaching Packages Truly Desired

By Jennifer Hall | Client Attraction , Positioning

How to give your coaching packages the best chance of selling success...

In this highly popular training I show you how you can make your coaching packages sell like hot cakes by making them truly wanted and desired by the market.

It's a juicy one so get ready with a pen and pad to take lots of notes!

You could create the perfect package if you follow the ‘rules’ in this post… BUT it won’t sell unless… 

Creating Perfect Packages that Sell Out can be attributed to one thing!

Urgency:-

  • Why is buying your product so important?
  • Why is it a priority for your IC?
  • What is it the impact of them NOT buying it?
  • What do they desperately want that this product will help them achieve?
  • What pain are they struggling with that they’d gladly pay to solve to achieve their goal?

Essentially… what is their ultimate goal and why is it so important to them?

If you can answer that and create a package that achieves it and solves a pain point that’s standing in their way of the goal, you have a sell-out program.

What sells it, however, is YOU!

You have to own your greatness and shout about it with confidence!

You have to show your audience that this product is worth its weight in gold and build trust by adding incredible value (for free) first!

You have to be the one that takes responsibility for its success and yells about it until you’re blue in the face because you KNOW that for the right people, this product will change their lives.

So yes, create something that they truly want, BUT more importantly, OWN IT!

Work with Jen...

The promotion at the end of this training has now ended but if you'd like to speak to Jen Hall about working together perhaps on a different round or working together 121 use this link to book your call now - https://bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

convert ideal clients using your unique power
Jun 20

How to Use Your Unique Power to Convert Clients with Ease

By Jennifer Hall | Client Attraction , Positioning

Use your unique power and the power of micro-niching to skyrocket your client conversion and convert clients with ease...

In this training, I take you through the 5 steps to use your unique power in combination with a micro-niche to convert clients with ease. And not just any clients... your IDEAL clients. The ones that truly want to work with you and you love to work with.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

social media
Jun 18

Boost Your Social Media Engagement by Changing Your ‘Tone’

By Jennifer Hall | Monetising Facebook , Positioning

Firstly, it's important to realise that likes and comments don't build a business. This is something that one of my coaches once said to me and it has been the prevention of a LOT of comparisonitis issues especially when it came to social media.

But if you are wondering how people manage to get engagement on their posts and why yours isn't quite cutting the mustard, I'm about to reveal a common mistake that many people make when posting on social media.

How Many Have Heard This Saying at One Time or Another? (Usually With Your Spouse) - 'It's Not What You Said, It's The Way You Said It!'

It's important to realise that the tone and style that you use in how you say what you want to say, will cause a certain response from other people and a lot of the time on social media that response is 'silence'.

Being me, I obviously seriously suggest that you indeed position yourself as an Expert but what I don't mean is... position yourself as a wooden encyclopedia/journal. 

It's important to remember that as much as you want to use social media for visibility, the majority of it's users are using it for personal connection, so you have to meet with that goal.

Ever wondered why that post you shared from your business page without comment got ignored?

Well, It's Because You're Broadcasting Instead of Actually Conversing with People

For instance, you post something from your business page of value to your fans - people who do read take value from it obviously and perhaps give it a like and maybe even a comment.

Then you take that same post, copy and paste into a group and wait for the comments to flood in... but they don't.

If you're treating communities as a place to broadcast value it's not going to go down well. People will accept it from your page because it's assumed that you are talking to the masses, but they are not going to like it at all in a group because they're there for conversation.

Here's a Better Way of Re-purposing That Post to Boost Social Media Engagement...

Begin with, 'Hey guys, I noticed a lot of you in here were talking about how to find your niche in the last few days and whilst I commented on your posts to help out and support, I thought it might be helpful if I posted some of my top tips on this that might help you gain a bit of clarity since this is my zone of genius. I'll tag those of you who I know were asking q's around this, I truly hope this helps you...'

Can you see the tone and context change?

It's less, 'LISTEN TO MY AMAZING EXPERTISE' and much more 'I'd love to come and contribute to this community on a human level.'

Be conscious of where you're posting and how you're re-purposing your content. Yes, you want to demonstrate your awesomeness and expertise but you also want to bear in mind how you're delivering that value and in what context/platform.

A Little Note and a Giant Truthbomb...

I hope you had a marvelous weekend! I spent mine visiting my family in York and seeing someone from my childhood who moved away to the states for 20 years and haven't seen for a very long time. It was so nice to reconnect after such a long time, and whilst a lot has happened (kids, business, living in totally new places) the relationship was still perfectly intact - don't you just love those moments! Connection is key to engagement and relationship building, and I truly believe that's made through conversation. Talk 'with', not 'at'.

Other training you may find useful...

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Work with Jen...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

How to create a killer elevator pitch
Jun 18

How to Create a Killer Elevator Pitch

By Jennifer Hall | Client Attraction , Positioning

Create a Killer Elevator Pitch with these key tips...

In this video training I'll be going over the key areas that you need to bear in mind when creating your quick / elevator pitch to make sure you crush it in impressing and attracting your ideal clients...

Summary - 

  1. Make it understandable - avoid being grandiose to the point of being vague.
  2. Keep it short - the shorter you can make it the more memorable it will be.
  3. Make sure it 'speaks' to one person; your ideal client. 
  • Who do you help?
  • What problem are you solving for them?
  • What outcome do you help them achieve?

A suggested starter format...

I help x to overcome y so that z.

or

I help x to achieve y so that z.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

What do I call myself?
Jun 15

What do I call Myself?

By Jennifer Hall | Client Attraction , Positioning

Giving yourself a professional label can be a struggle for a lot of Coaches & Consultants...

In this video I talk you through the mindset shift that needs to happen in order to answer the question of 'What do I call myself?'

Discover why no one really cares as much as you do and how you can move past the dilemma.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

Stand Out as the Unique Expert
Jun 12

How your Quirks can help you Stand Out as a Unique Expert

By Jennifer Hall | Client Attraction , Positioning

It's time to stop pretending to be someone you're not and stand out as a unique expert

Today, I'm embracing my quirks and it may seem contradictory to what I usually say.

In my best-selling book 'Expert Unrivalled' and sell out programme Expertology, I give you an exercise to complete. In the exercise you take someone you truly admire and write down all the qualities that you admire about them. You then write down ways in which you have demonstrated them in the past and how you can harness those qualities in the future. It's certainly a powerful exercise!

But there are times when no matter how much you admire a quality is just doesn't come naturally to you and actually that point of difference, that quirk, when you embrace it as a strength, it could be your ticket to your future success.

Embrace Your Quirks

So today I'm declaring a quirk that I'm embracing, accepting and harnessing...

***Quality I admire in others - ' Grace'.


I've never had much luck with grace (in my mind it's that quiet leadership that's powerful and respected)...

... even as a child, I was referred to as a 'fairy elephant'. Whilst I do indeed demonstrate grace in certain situations, on the whole, I'm excitable, passionate and loud with it. 

Stand out as the Unique Expert & Harness your Zone of Genius

But the thing is,  I've been told that my passion is infectious and being that my greatest attribute is being motivational, without this quirk, I don't truly believe I could utilise this superpower.

Forget quiet power, it's just not me... bring on the loud passion and the childlike excitement!


Quiet has never been part of my DNA. Strong, loud, passionate and excited oh so definitely is. And for creating a movement of powerful entrepreneurs who own their worth, expertise and uniqueness, these are all incredible strengths.

This quirk allows me to be BOLD in the face of uncertainty and it allows me to motivate and inspire. It allows me the ability to shine a huge beaming light on what makes people 'unique and special'. It allows me to be brutally honest (with an arm around the shoulder) with my clients, and most of all it allows me to be truly me.

***What quirk are you embracing today as a strength, come on over to my Facebook Group and declare it so you can start embracing and harnessing it right now!