Category Archives for "Uncategorized"

Jul 18

3 Signs Your Business Will Be Wildly Successful

By Jennifer Hall | Client Conversion , Productivity , Uncategorized

Have you been waiting for a sign that your business is going to be super off the charts successful and that you're going to dominate your niche?Yes? Well good news! I have three signs right here that if you nail, you'll know that the powerful potential is right there ready to be brought to fruition with some effort and nurture.

My story...

One of the biggest reasons I struggled in business is because I persisted with the wrong ideas. I was, as they say, 'flogging a dead horse' - any alternatives to that horrific phrase is welcome - ideas on a postcard.

It doesn't matter how dedicated you are to your cause, how passionate, how determined, how amazing you are, if you don't have the right idea, you're focusing too much on putting your foot on the clutch instead of putting it into gear and pushing the accelerator.

The clutch, whilst important to make the car work, can't be the only focus. The accelerator is what builds the most speed and momentum.  BUT the most important part of the process is actually choosing the right gear to make traction before you can build the speed.

Your business is exactly the same. Sometimes we can get so caught up in the mechanics of your own expertise that we forget what actually drives progress.


In order to ride the wave of success by hitting that gas pedal, we have to choose carefully what gear will give us the most traction to start building that momentum.
Choosing the right gear is the part that takes the most brain power and this is where business strategy comes in. 

Sign 1. The Right Gear

In the business world, choosing the right gear means choosing to solve a genuine problem. A problem is only a problem if it's stopping a wanted outcome OR is causing so much pain that it become unbearable to continue that way.

So many business owners are a 'nice to have' instead of making themselves indispensable. Instead of delivering what you want to deliver, deliver what's needed to a genuine person

Sign 2. Cold to Hot

When you have the ability to convert someone completely off your own merit (i.e. not through word of mouth),from an entirely cold prospect to a converted client, who then continues to achieve incredible results, you know all you have to do is find more people like them who have the problem you solve and repeat the process. MAGIC!

After years of incredible amounts of money being investing in the business without much luck, the owner of FedEx got incredibly excited when ONE person WANTED their product - because he knew if one person wanted it without a ton of convincing, there would be more like them.

Sign 3. Aligned

Passion alone is no basis for a business, but it is the fuel in the car. 

So if you are passionate about solving the problem and helping people reach their specific success island, and you know you are the best person to help them do it, then your tank is full and you're ready to go the long distance!

off we go then?..

Are you celebrating right now, or are you ready to knuckle down on working out what problem it is you solve, or how to convert cold prospects?

Let me know in the comments below.

charge high-end prices
May 03

Why Just Deciding to Charge High-End Prices Doesn’t Work

By Jennifer Hall | Business Mindset , Pricing , Uncategorized

The positioning faux pas...

So you've decided to charge high-end prices, this why that might not work out for...

You may have seen a video doing the rounds over the last few years to explain positioning, where someone takes a pen & places it in a pot with 15 others exactly like it with 99p attached to it (positioning a low-end offering) then taking that same pen & placing it into a smart looking box & placing it into a glass display case (positioning a high-end offering).

Whilst I specialize in helping business owners to position themselves as the BEST option in the market & that, in turn, enables them to charge more for their services, that doesn’t just come from a decision to raise their prices.

The problem with the pen example is that we are taking the SAME pen & charging more for it. And for most of us who work with integrity, this just doesn’t feel good!

BUT what we’re failing to realise is, is that we’re viewing ourselves as a crappy pen when we’re not! We ARE a high-end offering but we’re choosing to place ourselves in the 99p pot. In order to successfully charge higher prices, we have to OWN our value & that comes from SEEING our own value.

But How?

A great way to shift your mindset on this is to look at the evidence of what you bring to the table. But our value can’t help EVERYONE which means that it is not actually valued at all by the wrong people. Which is why focusing your attention on the right people who would take the most value from your offering is the ONLY way you’ll be able to truly see the value of what you have to offer.

Pet services to someone without a pet is useless! But a Dog Behaviourist who specialises in destructive habits to a dog owner who has a dog who is chewing up the furniture would be truly valuable and results in you not only being able to see and own your value but enables you to communicate it in a way that enables the right person to see how you can help them and feel happy to pay your chosen price point.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Become an Expert
May 01

At What Point Can You Say you’re an Expert?

By Jennifer Hall | Uncategorized

Expert Status is subjective; who defines when you become an expert????

 

  • Instead of worrying about whether you’re an expert or not, focus instead on being a specialist.

 

  • Being a specialist means you specialize in getting a specific result and overcoming a specific problem. As long as you’re confident that you can get them the result then that is ALL that matters.

 

  • When you’re a specialist, your marketing can become targeted, streamlined and way more effective. And whether you think you are or not, other people will automatically perceive you as the expert anyway.

 

  • People buy results, and if they know that you’re a specialist in helping them specifically achieve the result that they want, they are going to pick you over a generalist every time!

 

THE 7 DEADLY SINS OF A BAD COACH
Apr 24

The 7 Deadly Sins of a Bad Coach

By Jennifer Hall | Uncategorized

I wrote this article for the purposes of exposing what’s entirely wrong with the coaching industry.

Not to moan, but to raise awareness and raise the bar on best practices when it comes to running a coaching business. We all have different ways of working but ultimately from a client perspective we need to give them THE BEST experience possible if we want our business to thrive and the coaching industry to improve its’ reputation.

This article is a stand against those who operate and sell off hype.

Let’s get known for the RIGHT things… our expertise and our excellent reputation!

The things below are the exact reasons people are refusing to use the word coach to describe themselves. I suggest that instead of refusing to use the word coach, we own it and raise the standards.

  1. Ghosting

You know the ones… they’re happy to speak to you as long as you keep on paying them. The moment the money stops, so does that cherished relationship. Now I’m all for ending the service, but genuine relationships and manners not so much. Do they not realise the lifetime value of a happy client? Clearly NOT! Happy clients buy time and time again!

  1. Over Promising

‘Oh yes you can have that too!’ ‘This programme will definitely cover that and more’** Terms and Conditions apply.

You have to decide on your boundaries and if you choose to bend them you have to see it through. Don’t offer the ‘extras’ unless you’re willing to follow through on what you agreed to do. Simple as!

Oh and while we’re here… anyone been told one thing on the phone and signed a contract saying something entirely different which has then been used to back up why they haven’t followed through? Yes, we should all take responsibility for what we sign, but deliberately telling someone something different on the phone, that’s sneaky! Not only sneaky but wholly unethical and branches into number 3…

  1. Mis-Selling

They know it’s not the right product for you, but their goal isn’t your results, it’s their bank balance and they want you in to hit their target. It’s sad but true that this and number 2 happens all too often.  Putting money before client results will lead to a bad reputation and sore pockets for the victims. Jessica Lorimer Sales and Leadership Coach takes a BIG stand against this and practices non-icky ethical sales best practices. Her words – ‘If you don’t step up and sell, someone much worse at what you do will instead’ Which leads us nicely to number 4!

  1. All Talk No Value

The way the industry has taken a bad turn is in the low entry point into coaching, meaning many Coaches are teaching Coaches how to sell a lifestyle – Bali, LA, the beach, nice house, financial and time freedom… but the Coaches they are teaching have no real expertise behind them, they just know or have learned ‘how to talk a good game’. Or indeed the Coach teaching them how to sell doesn’t have any real, ethical sales skills either.

They too have learned to dangle the secret to success, which in their case is a cheese ball cliché on how you only have to believe it and it will happen… but you’ll only find that out about this so-called magic pill ONCE you pay! A word of advice, don’t take their word for it, there is no ‘one thing’, they should show you their value before you decide to pay.  The realisation that this was actually happening put me into a genuine temporary depression. The day of realisation was the day I stopped comparing myself and owned my expertise proudly.

Surely we should be known for our expertise, instead of how much money we have.

  1. Copy Cat’ing

This is harder to spot but if you catch wind of someone stealing and copying someone else’s content whether that be marketing material or actual programme material, NEVER touch these people with a barge pole. It’s the lowest of the low! Yes, we all have to learn somewhere, but there’s a big difference between learning and assimilating information once you’ve implemented and gained success yourself, but blatant copy and paste!!?? Ain’t nobody got time for dat!

  1. Flaking

You’ve taken the plunge, invested a heck of a lot of money and you’re ready for transformation…

‘I’m so sorry but can we take a rain check on today, I’m having a bad day’

Now I’m no angel, I have had to rearrange a couple of times but it’s because of circumstances outside of my control and on rare occasions. We’re human and we run our businesses to be flexible. At the end of the day though, we’re running a business and the world doesn’t stop just because you don’t feel like it today. A level of commitment is required, and serial cancellations is not a commitment to the client’s success.

  1. Fluffyness

Now this one is where it gets slightly controversial. I’m talking about the Coaches that offer to help with anything for anyone. Now that’s a lovely sentiment but I personally don’t think it’s ethical. You cannot be a master of all things. If you don’t communicate what outcome you deliver, then how can you ethically sell your services. I also don’t believe that these people are experts in their field and with the level of incredible expertise there are out there, I’d be hard pushed to trust anyone who says they can help me with all things! Particularly with my own experiences. What do you think?

The answer?

Set clear boundaries and expectations for you and the client and commit to them. People like to know where they are and what they can expect; not only in terms of knowing the expected results but what’s required on their part and what they can expect from you. Treat others how you’d like to be treated… be fair, transparent, honest and committed. Their success should be important to both you and them. And if the client is not 100% committed to their own success, avoid THEM at all costs.

Do you believe there is an 8, 9 & 10?

Comment below and let me know what you think they should be and they may make the final blog piece giving you a little mention!

Share your opinions and experiences below…

****And if you’re someone who owns incredible expertise and are currently trying to niche down to avoid the fluff and become a truly desired reputable go-to Coach, then click here to register for the 5 Steps to Use Your Unique Power to Convert Clients with Ease this Thursday at 8pm BST/UK Time…

👉Here’s the link to register for the training! https://my.demio.com/ref/4agAmeFp8mMJtXZ8

For those that attend live and watch to the end will also be entered into a prize draw to win a 121 Coaching session with me.****
Apr 16

What Your Ideal Client ‘Really’ Wants

By Jennifer Hall | Uncategorized

***So, tell me what you want, what you really, really want!***
And I bet it isn’t more money!!
(and I bet you couldn’t resist reading that without singing it in your head! )
There have been times in my life when I would have paid anything to get a result and solve a problem and guess what? It wasn’t on the promise of more money. Here they are…
  • In the last few days of holiday to Spain I put my back out picking up a top from the floor! I can honestly say it’s been one of the most debilitating injuries I’ve ever endured from doing something as simple as picking up a light object, and I have been in a lot of pain. I didn’t end up paying out that much for the massage, osteopath and chiropractic treatment I received to get it sorted but I was damn well willing to pay whatever it took to get rid of the pain.
  • Over the last few years I paid a world class Sales Coach over 5 figures. You might argue that I paid for more money but that just wasn’t the reason I invested. That was the justifying factor for me to make the decision to invest, but what I really wanted was to prove to myself that I could be a super successful business owner who was able to pull in large sums of money with ease. The money was the bi-product not the reason I invested.
  • When my daughter was born she was seriously unwell and no one could tell me why. If I had been able to find someone who could have told me what was wrong with her and they charged me 50k, I would have paid it!
The return on investment that people WANT isn’t money. In some circumstances, it’s the justifying factor or the bi-product but it isn’t the core desire that makes people WANT to work with you and use your services.

So what is the core desire?…
People pay because they don’t want to be in ‘pain’ anymore or because it helps them become a certain type of person.
My clients pay me large sums of money not because I promise them money in return, but because I promise to give them clarity on what makes them the most desirable option in the market which of course will result in a monetary return and allow them to run a successful business, but that’s not why they buy. They buy because they want to be seen as an unrivaled expert and THE go-to person in their field.
What does your prospect, REALLY want?
If this is something you’re struggling with, why not book in a Clarity Call with me (I only have a few spots left this week and next week so book in quick) and find out once and for all what’s standing between you and becoming wanted in the marketplace? Book it here

 

Apr 15

If ‘yes’ isn’t coming easily from your Ideal Client, then here’s why…

By Jennifer Hall | Uncategorized

 ***If‘ ‘YES’ isn’t coming easily from your Ideal Client, then here’s why…***

One of the biggest reasons we struggle to get a ‘yes’ from our ideal clients is that we think about them from our perspective instead of theirs.

When I ask people who their ideal client is, the common answers are as follows…

  • ‘I want to work with people who want to make a difference in the world
  • I want to work with people who are driven and want more.
  • I want to work with people who have the money to invest into their personal development and value it.
  • They want more confidence and they always beat themselves up Etc,

Those things are ideals, but they’re too selfish to convert those prospects into a ‘YES’.

Of course, your ideal client will want to work with you! Of course, they will go out of their way to make it happen. And of course, they will pay your value, but only because you’re solving a painful problem to achieve their truly desired outcome. This is the part that a lot of people miss off in the quest to find the perfect client.

The Answer…

Converting those ideal clients into a ‘yes’ comes from offering them the golden carrot that they want so badly they’d pay anything to get.

If you don’t look at it from this perspective you’ll always be on the convince train, convincing people of your value and begging them to work with you.

***Before you start thinking about the kind of client you want to work with, switch around and ask WHY would someone want to work with you? What is your golden carrot?***

Apr 13

Are you a ‘nice to have’ or a ‘MUST have’?

By Jennifer Hall | Uncategorized

***Are you a ‘nice to have’ or a ‘MUST have’?***
 
*‘Nice to haves’…
 
👉chase clients
 
👉get interest from prospects but then get silence upon follow up
 
👉have prospects that use money as the first and final objection for not using your services.
 
 
*‘MUST haves’…
 
👉have prospects following them
 
👉easily book into discovery calls and say yes without persuasion
 
👉charge high prices and receive them without question
 
 
*How do you become a must have?*
 
In the words of Seth Godin – ‘Find out what people will pay anything for and then go sell it to them’
 
Easy enough right? 😉
 
I get it, of course, it isn’t otherwise business would be a breeze!
 
But ‘must haves’ have something that ‘nice to haves’ don’t, and that is the D Factor. D standing for ‘desirability’.
 
💣Truthbomb:- The D Factor, unfortunately, isn’t determined by you, it’s determined by your ideal client, which is why it’s imperative to have full clarity on WHO you are helping. Once you know what they want, all you have to do is sell it and deliver the results.
 
The D Factor is determined by how badly your prospect wants the result you are offering.
 
💫For your result to be desirable…
 
1. You must be confident in ‘promising’ the result/solving their problem.
 
2. Your result must be solid enough for your prospect to understand it’s importance and feel happy that they are ‘getting’ what they want.
 
3. The result has to be specific to the prospect.
 
4. The prospect must want this result/the problem solved urgently because the impact of not having it or leaving it any longer is too great.
 
💫Knowledge is power when it comes to marketing your services and the knowledge you MUST HAVE is in who you are marketing to.
 
If you are looking to nail your D Factor then The D Factor Weekend Intensive is for you and you’ll be pleased to hear that if you can’t make it in person you can now attend virtually. Check out the details here http://jen-hall.com/dfactorweekend/ to find out more about how you can become the most desired option in the market…
Mar 29

How to Progress in your Business when You are Feeling Stuck

By Jennifer Hall | Uncategorized

‘Just start… OK but HOW?’

This advice is given out by many coaches but for some this advice is pointless. Many people have been waiting to ‘just start’, to put that pen to paper, to organise that event, to write that book, to start that group, to create that lead magnet BUT for many it’s impossible.

They’ve tried and tried, invested in many different coaches and they start to think it’s just them. That they are uncoachable, that they don’t have the right ideas, and they don’t have what it takes.

Do you really have what it takes?

They would be right, they don’t have what it takes because what it takes in the first instance is clarity on your value proposition (a solid product that people truly want).

Without clarity on your wanted offering, ‘starting’ isn’t even an option.
Create an event and invite who?
Write content, but about what?
Generate leads, but which ones and how?

The Answer

In order to find out your value proposition, you have to figure out WHO you’re marketing and what they want that they’d pay anything to get. Simples right? Except it’s not. It’s not as straightforward as that, otherwise, you’d have it already, right?

In order to figure this out, you have to have a strong micro-niche and I’m here to save the day with my 5 Simple Steps to Creating Money Making Micro-Niche just click here to download www.jen-hall.com/5stepstoclarity

Mar 13

Money, In The Case of the Entrepreneur, DOES Buy Happiness

By Jennifer Hall | Uncategorized

Rewinding back on my journey before I started coaching – I’m 19 and I’m ready to be my own boss and the first attempt at creating a successful business begins. I have always been interested in being my own boss having grown up watching my uncles and dad run their own businesses. I wanted to create a successful enterprise that my parents would be proud of and so that I could live unchained to society and be free to move around in my own life freely.

I’ve been reading business books since the age of 18 and as soon as I had enough information to run with, I was off. The first piece of advice any ‘start your own business’ book would give, is that before you start, you need to ensure that you follow your passion. It would dictate that without passion for what you do, your business would never survive. That exact advice resonated so much truth within me. I have always been a believer in everyone being on this earth for a reason, that we should all be living our life’s purpose and if we could build a business around that we would be aligned enough to see success happen; as long as we persevered of course.

I started my career as an Entrepreneur at the age of 19 and have since run six different businesses on my journey to become a successful business owner. Some of these businesses lasted longer than others with many more ideas that never made it out the gate.

Before each business attempt began, I would think about how I could turn my current life’s passion into a business. Party host turned Event Planner, aromatherapy lover turned Complementary Therapist, business networker turned Network Event Leader, life’s purpose believer turned Life Coach.

You will probably be wondering why so many businesses? The reason – I simply couldn’t find a sustainable interest. I couldn’t create the balance between enjoying the journey and creating the financial success I wanted.

What these startup books don’t tell you, is that if you struggled to make money from your passion, your once beloved past time would become a frustrating thorn in your side and a burden heavier that all the weights in the world.

I read books that yelled about action taking, how to create goals and hit them, why businesses fail and succeed, the best sales strategies, marketing your business, how to be more mindful about your work, how to make financial projections, how to write a business plan to receive investment and even ‘The Dummies Guides to …’. But none of them told me what I’m about to reveal inside this book.

Failure is only possible when you give up, and I’ll admit, I gave up on many occasions because the journey to success was hard work. Not just any old hard work, the kind of hard work that likens trying to fill a well using a bucket without a bottom. The kind of hard work and struggle that would see you in tears. I used to beat myself up over failure because I knew that I was the one in control of it. I knew that giving up was the true failure. And I gave up. And that was my fault. I held onto these moments of giving up, beat myself up and they laid heavy in my heart for the longest time. And all because I didn’t know the truth.

The gurus will tell you that hard work is how you build a business and I’d have to agree. But the truth of the matter is, hard work shouldn’t be fruitless. Most people aren’t really afraid of hard work; they’re scared of the failure. They’re pissed off with banging their head on a brick wall with nothing to show for it and they’re scared of struggling to keep their head above water to support themselves and their family. True entrepreneurs are not scared of hard work, in fact, most hungry and driven entrepreneurs will even enjoy hard work and often struggle to slow down and stop. Hard work is enjoyable when you’re seeing the fruits of your labour. Running a business becomes a burden when it’s taking more than you can give without the monetary return you want.

Every time something doesn’t pull off as I want it to, it’s a lesson. The reason I gave up was that I didn’t know how to counteract it. I didn’t know there was another way. Now, if something doesn’t work, I change the plan not the goal. I’ve written this book not so you can put on a carbon copy cloak, I’ve written this in such a way that you can use this approach your way.

Putting your stamp on how you operate and show up is vital to stand out. I want to tell you with every fibre of my being, that if you truly want to become a financially successful go-to expert, it is totally possible, no giving up is required. There is always a way.

** Excerpt from the Best Selling Book Expert Unrivalled, get your copy here – https://www.amazon.co.uk/Expert-Unrivalled-Coaches-Experts-desired-ebook/dp/B07BJC2MM5/ref=cm_cr_arp_d_product_top?ie=UTF8**

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