‘Ooooh FREE Clarity Check, interesting!’ I hear you cry!
Today I’m about to help you identify whether you have clarity on the WHO or whether you’re still as fluffy as cotton wool when it comes to your ideal client, are you ready?
Let’s do this!
When you describe your ideal client does it sound a bit like this?
‘They’re stuck, they don’t know what to do, they’ve been doing the same things since they can remember, doing what they ‘should’ be doing rather than what they want to do for themselves and they want more from life! They’re stuck in the rut of life and they’re not going anywhere quickly. I help them live the life that they want!’
‘My IC is someone who longs to be healthy, they’re sick of being overweight, they want to eat healthily but they can’t stop the cravings and so they overeat and eat the wrong foods. I help them eat healthily, feel better and lose weight.’
The above is like a horoscope in the national newspaper! It could apply to almost anyone.
There is nothing specific in the slightest to allow the right person to self-identify and have the reaction that you’re going for, which is…
‘OMG that’s me! It’s like you’re talking to me!’
The first one doesn’t even offer a result… it may look like it’s offering a result but it’s really not, there is nothing specific there for anyone to get their teeth stuck into.
I’m not doubting that you can indeed help a variety of different people BUT your marketing will not work and client attraction will be a serious struggle. Because in marketing, everyone is no one!
What is it that’s missing? CONTEXT
Let me give you an example of context here so you can see the difference.
‘My IC is a Coach and they’re struggling to get clients and make money from their business. They feel bland and vague among the SEA of other coaches out there all doing the same thing. They know they have something of great value to offer but when it comes to writing content, emails, going live on FB they just can’t seem to pull the words together to talk about anything relevant. They’ve exhausted the pool of ‘tools’ and ‘how to’s they can share and they feel like they’re not talking to anyone. They’re scared they may have to find a J.O.B soon if they can’t make this work. They see others out there killing it both in impact and money making and they desperately want a piece of the action. They know that if they don’t get clear on what makes them stand out and if they don’t nail that juicy wanted outcome, they’ll always be struggling to make money in their business and that J.O.B is coming ever closer! Every time they try to nail their ideal client to someone specific they get scared about making the wrong decision or from cutting out the market and limiting themselves, so they stay in the vicious cycle of bland, vague and invisible. Their business is one of THE most important things in their life and they desire to have a genuinely successfully business and be seen as the Go-To Expert in their field. They’re ready to invest in the right help to make that success happen. They’re determined that failure is not an option and they’re ready to do whatever it takes to see their dream business and their dream status become a reality’
This has context, they can self-identify not just with the feelings but also with the label of ‘Coach’ and the specific struggles and desires that I name. They’re able to say with absolute certainty that I’m speaking to them, no question.
As a Business Coach technically I could help with a variety of different things and different people, but in order to make money, I have chosen to become an expert and specialise in a certain area for a certain person. I’ve nailed my micro-niche. Did you know that when I first started helping people in a Business capacity, I was helping EVERY kind of business! Guess what? I struggled! It only started to make a success when I focused in on the what and the who!
If you’re questioning if you’ve niched enough, you probably haven’t. And if you haven’t you’re always going to struggle to attract clients consistently and make $ in your business.
I hope this article has given you some insight on its own as to whether you truly have clarity or not but if you’re not sure and you’d like to speak to me to double check, then you are more than welcome to book a call with me to chat through where you’re at and I can let you know whether you’ve nailed it or not and what to do next if you haven’t.
Just click here to book the call!
Love Jen x