***If‘ ‘YES’ isn’t coming easily from your Ideal Client, then here’s why…***
One of the biggest reasons we struggle to get a ‘yes’ from our ideal clients is that we think about them from our perspective instead of theirs.
When I ask people who their ideal client is, the common answers are as follows…
- ‘I want to work with people who want to make a difference in the world
- I want to work with people who are driven and want more.
- I want to work with people who have the money to invest into their personal development and value it.
- They want more confidence and they always beat themselves up Etc,
Those things are ideals, but they’re too selfish to convert those prospects into a ‘YES’.
Of course, your ideal client will want to work with you! Of course, they will go out of their way to make it happen. And of course, they will pay your value, but only because you’re solving a painful problem to achieve their truly desired outcome. This is the part that a lot of people miss off in the quest to find the perfect client.
Converting those ideal clients into a ‘yes’ comes from offering them the golden carrot that they want so badly they’d pay anything to get.
If you don’t look at it from this perspective you’ll always be on the convince train, convincing people of your value and begging them to work with you.
***Before you start thinking about the kind of client you want to work with, switch around and ask WHY would someone want to work with you? What is your golden carrot?***