Writing sales page copy is the struggle of many entrepreneurs.
Knowing what to write, how to structure it, how to persuade authentically and do it all without feeling like a dated and badly formulated American TV advertisement is where the struggles at.
The first thing to remember is that you can write sales copy in many different formats, not just on a sales page on your website.
You can also use emails, social media posts and even on call to actions in blogs.
Many savvy entrepreneurs who want to position themselves away from the pushy types worry about doing exactly that - pushing people into buying their things.
To get over this fear we need to do a bit of reframing in order become an authentic but strong sales person. Because at the end of the day, if we are in business, we have to be sales people.
My amazing Sales Coach, Jessica Lorimer, helped me out with feeling better about sales a few years ago. She said to me... 'if a car was hurtling towards someone would you stay quiet or would you shout out to them?' The obvious and right answer is 'of course I'd shout!', and so she replied with 'so, if you know you have something of utter value that's going to stop or help someone from getting into a metaphorical car crash, why wouldn't tell them?'
This moment of realisation that actually I'm helping not selling was the moment I stopped shying away and started to own my value.
If you have something that will serve the world and help others achieve things that up until now has been a struggle or a dream then why not serve the world and shout it from the roof tops?
Writing authentic copy just means coming from a place of service, owning your expertise and value and knowing that in order to help people make the best decision for them, we have to give them the best information to help them make that decision.
Besides, we all know going to the gym will benefit us, but for some people committing to go is a problem. I know I didn't fully commit until I signed the 12 month contract and hired a Weight Loss Coach! How did I move from stalling to taking action? Here's the rundown...
What we sometimes forget is that people have the opportunity to say NO or indeed not take action.
But even just reading your words could create a mind shift strong enough to create change in their life. You are impacting many more people than you realise through your sales copy.
You don't have to be pushy, you just have to be openly honest.
Impacting change through your sales page copy is awesome of course, but we're also here to sell our stuff. And we know that when people buy our stuff, they are going to get an even bigger transformation from the commitment and accountability, and the information/wisdom/knowledge that they gain through working with you/buying one of your products.
So, if you're ready to learn the art of honest and ethical persuasion to help more people reach the goals they want to achieve and learn simple professional copywriting skills that you can call upon any time you want to write a sales page, sales email or sales post...
Then I have something just for you...
You can grab this incredible masterclass for just $87 (Valued at $250)
Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.