Monthly Archives: November 2018

Nov 26

5 Ways to Position Your Business Idea as New to Grab Your Markets Attention (that the Gurus are trying to Keep Quiet)

By Jennifer Hall | Business Mindset , Client Attraction

pOSITION YOUR BUSINESS IDEA...

In this saturated arena of noise, it's become critical that you grab the attention of your market with your business idea to be in with a chance of gaining them as a client and impacting their lives.
 
But the problem is, it’s so easy to become bland and blend in with the rest of the crowd. Because of the inundation of content being pumped out there, people only want to consume content that offers them something NEW, that they haven’t yet come across.

But how do you make something appear fresh & new when it isn’t new to you?

Below I have laid out the 5 ways you can position your business idea/headline/hook/services as new. This information allows you to cut right through the noise and create compelling marketing content that your market wants to consume like their favourite dessert.
 
The examples below are to give you a starting point.Some creative licence is required to make the hooks standout and impact.

1. Expose Lies

Tell people that everything they’ve been told thus far is wrong. If you’ve noticed there seems to be a distinct smell of BS lurking around your industry and you’re ready to expose those lies and help your market do things the right way, then get out their speak the truth!
 
Example hooks -
·      Why (insert old way/lie) won’t work and this will
·      3 Lies you’ve been told about ( insert specific desire/problem)

2. Tell Secrets

People can’t bear the thought of not knowing something about the ‘thing’ that’s important to them. The intrigue of a secret that even the gurus/experts don’t know about or aren’t sharing, is strong!
 
Example hooks –
·      The headline I used for this article is a great example of an untold secret.
·      The book ‘The Secret’ utilised this principle to sell over 30 million copies.
·      The Untold Secret to (insert specific desire/problem) 
·      The ‘Russel Brunson Secret’ that helped to create his $40 million Networth

3. The Time is Now

People love to follow current trends and if something is timely, they are all over it like a rash, if it’s about something they’re genuinely interested in.
 
Examples –
·      Following a timely event/new research/announcement you could stress the importance of consuming your content NOW to the benefit of (insert problem/desire).
·      You could share your idea/pre-existing idea that is updated for (insert current month/year) to provide the ‘latest’ information.
·     Propose that an old way has stopped working and introduce a new way.

4. Forgotten Treasure

Bring back something that has been long forgotten. Some of the best ways are the old ways, and going back to the basics could be the best way for your audience. So just like fashion goes around in cycles, you could bring something forgotten back to the present and position it as ‘new’ all over again.
 
Examples –
·      This Long Forgotten Ancient Cure for Heart Disease Saved My Life 
·      How my Clients Used this Proven Timeless Strategy to Achieve (insert desired result) in 2018

5. Orange is The New Black

Let’s not forget that you might actually have something new, and perhaps without realising it. In fact, I’d go as far as to say that EVERY business ‘could’ have something new if they’d only create it.
 
But if you’re lucky enough to be first to the market with an idea that’s BRAND NEW, then make a big whale of a deal out of it!

Your idea would be cutting edge because you’ve reinvented a pre-existing solution and made it better in some way.
 
Examples of ways you can make your idea brand new –
 
·      More advanced / new version
·      Reorder, rebuild or reinvent an existing idea.
·      Develop an existing idea
·      ‘’I want to do this, but I can’t/don’t want to because____’’ - Solve a common complaint about a pre-existing service or a secondary problem beyond the immediate one.
·      Simplify a pre-existing solution to make it easier / faster to implement.
·      Deconstruct an idea, add your unique benefit and put it back together with that beneficial idea at the core.

Make sure you Crack this...

Number 5 is the most important to crack. Because it's the one that will be the most genuine and authentic and will shine out like a lighthouse in the fog. It's the bedrock for your entire marketing campaign and will compel your prospects to buy your product.​​​​

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If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your USP so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

stop looking usp
Nov 15

STOP LOOKING for your USP & Try This…

By Jennifer Hall | Business Mindset , Client Attraction


where's Your unique selling point (USP)...

If you've been racking your brains trying to find your USP (unique selling point) to no avail, it's time to stop looking.

Not because I want you to give up, but because it's actually extremely rare in such a saturated market to find a pre-existing USP. 

'You don't find one - you CREATE one'

But being unique doesn't mean you are useful. So when you are thinking about creating a USP you have to be mindful that there has to be a benefit to it as well.

be the best of the USP's...

Your 'way' of helping people has to be BETTER in some way. That's not to say that the other ways out there aren't awesome too, but you have to be better in some way for a certain someone to feel compelled to choose you. In order to be unique, you have to be brave enough to point out WHY you are different.

In the Monetise Your Message programme that I'm running at the moment, I'm currently helping my clients to create their USP's as part of their overall 'Desirability Factor'. Whilst i'm obviously not going to giving away the full paid content, I thought I'd share 3 top tips that might help when thinking about what makes you different.

3 top tips to discover What makes you different...

Top tip #1...

Get really specific on your ideal client. Once you know what kind of person they are, their habits, their faults, their likes/dislikes, the challenges that are specific to them beyond the immediate problem you solve, you can start to see how you can create a USP.

Example - one of my awesome clients Anwin Mbah, talented Wealth Strategist, creates a Spending Plan for her clients instead of a Saving Plan. This is because she knows that her particular type of client will reject/hate the idea of a savings plan because they have a spending habit. So by changing the angle in which she tackles their problem specifically, her way will work 'better' because it's designed with their mindset in mind.

Top Tip #2... 

Think about why your ideal client will struggle or has struggled in the past with other 'ways' of trying to achieve what they wanted. What could you bring to the table that would alleviate that struggle and make the process better in some way?

Top Tip #3... 

Of course if you have read my book Expert Unrivalled, you will know that what makes you unique and stand-out is the unique cocktail of your micro-niche/specialism, personality/style, values & opinions, your story etc. The entire mix is what makes you entirely unique and people will be drawn to the energy in which that mix creates.

But a very strong pull to choosing you over others is the logic behind your method. So don't just stop at 'I'm great so people will obviously choose me'. They might follow you, but in order for people to want to buy from you, you need a 'NEW SOLUTION'.

If you'd like to find out more about becoming a unique 'must have' then...

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Passion does not always equal profit
Nov 07

Passion Does Not Always Equal Profit In Business

By Jennifer Hall | Business Mindset , Pricing

passion vs Profit...CONTROVERSIAL...

One of the most controversial things I have ever said is that your ‘passion’ doesn’t always equal profit. At least not directly. And this was echoed by the wonderful Carrie Wilkerson at Youpreneur 2018 and prompted me to share this nugget again.

What Is Passion...

When I talk about passion in this context, I’m talking about the hobbies you have. The granular activities that you love to do. The social responsibility endeavour that lights you up and fills your soul. As wonderful as these things are, sometimes a hobby needs to stay a hobby. And sometimes social responsibility needs to stay a humanitarian project. When you’re running a business you have to be serious about making money just as much as much as you are about making impact and having fun.

Exceptions Do Exist...

I’m not saying that you can’t turn passion into profit full stop. There are plenty of people who have turned their passion into a business. Just look at Andy my Evertrekking other half who created a business helping other people fulfil their adventure travel dreams. But it’s not always possible and it’s certainly not always possible to fit ‘every’ passion into your business model.

In fact, I'm going to go as far as to say a lot of people love their craft, but they don't like running a business. But what you really need to get passionate about to run a profitable business - is making money. You have to get passionate about making money and becoming a great marketer. Because if you don't, you really are just running a hobby or a passion project.

This doesn't mean you have to become a cut throat business person. Of course, if we're all honest, the core reason we started a business usually isn't about the money (myself included). But it soon starts to become about the money when you realise the time, effort and energy that goes into serving others. And when people don't want to pay for that service we can become pretty resentful over time. We're all here to make impact, serve others and perhaps even leave a legacy... but we can do that without running a business. We can volunteer our time for free to make that difference. 

Let's get honest here, after reading that last line, does that make you want to leave your business, go rogue and get a job? Hell NO! Because deep down you know you were here to run a profitable BUSINESS! There is NO shame in that. We can still give up our time, and in fact, the more profitable our businesses become, the more time you can release to go and do that charity work, spend time on your hobbies etc.

But you gotta feed you and your family first!

What you can do is intertwine some elements of your life into your brand and bring your big why and charity endeavours into your visibility and message.

We all know James Wedmore loves the sea and surfs because he uses his message around having a business so you can lead the life you want. He's featured surfing in his videos and his message about business by design really works well with this.

Andy helps corporates raise money for charity by be the fundraising platform and gives back to Nepal to help them rebuild their country and drive their economy. But he's still making plenty of money. He's also an avid scuba diver, film buff, socialite, gamer, surfer, family man etc etc - some of this stuff get's drip fed into his content when it's relevant to do so and he can link back or fancies letting his audience know more about him. But he's not losing sleep over the fact his business doesn't encompass all his multi-passions.

We are ALL multi-Passionate

But your business should first and foremost be about helping an individual solve a problem and achieve an outcome that they want, AND charging for it. That has to come first. Otherwise you don’t have a viable business and you can’t earn the monies.

People don't pay you to do the things that you love to do. They pay you to help them...

If your passion can help someone achieve a goal and solve their problems – go for it… otherwise it’s time to reassess your business. 


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How many emails is too many emails
Nov 06

Emails – Can you email your list too much?

By Jennifer Hall | Business Mindset , Productivity

4 Emails to your list in ONE day? Really? Don’t you think that’s a bit much?

No, I don't...

Too many people and even some marketing leaders make us feel ashamed of emailing our list. They complain and make out that emailing your list ‘too much’ will result in people hating you.

The Fact Is, I Don’t Believe You Can Email Too Much...

I'm human too and I worry about what people think of me and I worry about pissing people off. Although, I email my list around 3 times a week, sometimes more, and I know people who send emails daily & their audience LOVES them! Likewise, I have been known to send 4 emails in one day… (if you email around twice a month I’m imagining you running for the sick bag right now).

Consequently, In my last launch, I hesitated to send the last reminder that the early bird was about to close. ‘Surely they’ve had enough reminders right? They’ve had 3 emails already??’ So I wrote the email, and hovered over the send button. Then I shut the lid on my laptop, made a tea, gave myself a slap, and sent the email. And bam a sale!

PEOPLE WANT & NEED REMINDING!

So, If you find the emails annoying, unsubscribe. 

Furthermore, If you are scared of unsubscribes – why are you holding on to non-buyers?

FACT. I don’t JUST send promo emails, I like to share incredible value to make an impact on my readers. But, I’m also running a business & the people that like my stuff - want to buy my stuff – simple as.

Want To Make Sure You’re Delivering Impact Without Being Annoying?

Run it through this filter, as long as you’re hitting two or more of these as a yes then you’re good to send…

Is this email...

  • f-ing amazing?
  • relevant to my ideal client?
  • necessary?

If they’ve asked to be on your list and your emails are helping them (that includes selling them the product that will change their life) – email them.

They want your help, they want more you! Emailing isn’t sleazy UNLESS you spam.

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.