Last week I was told ‘Working with different clients from different backgrounds, with different outcomes is the only way we can find out who we’re aligned to’.
In my professional, expert opinion this is entirely inaccurate on two levels.
The first being that it’s completely disrespectful to your clients to ‘try them out’ for size.
‘’Yeah I can help you with that, I mean I’ve never worked with extremely emotional women before with childhood trauma, but what the heck, give me your money and let’s take it for a spin and see if I like it or not! If I don’t like working with you, at least I can say I’ve tried!’’
‘’Yeah sure I can give ‘Sales Funnels’ a crack, I’ve never worked with online funnels before but I’m reading a book on it at the moment along with the Power of Now and Get Rich Lucky Bitch so I reckon I’ll totally be able to help you, and if I don’t enjoy it, mess up and waste your time then I’ll know for sure that particular niche is definitely not for me!’
Yes I know I’m being ridiculously sarcastic here, but in essence when we ‘wing it’ and ‘give it a go’ we’re stabbing in the dark with no real target and completely dragging our reputation down as well as the confidence in coaches in general for the people you are ‘trying out’.
Secondly, there is another way to find out! If you know you want to be a coach but have no idea in which area, or what specifically you’re best aligned to i.e. what lights you up, your zone of genius and who you are best aligned with to get results then get yourself some Clarity Coaching!
As a Coach, we have to be willing to invest in coaches, because if we won’t invest in ourselves, who else will?
Don’t underestimate the importance of this stage in your business.
It is VITAL that you are able to eloquently articulate specifically who you help and what you help them with and ensure alignment with it. If you haven’t heard this one before this is one of the best places to start in finding the first stages in clarity on IC and Niche, and that is recognising that your Ideal Client is ‘you’ at one stage in your journey.
If you don’t make sure your Niche is aligned and your Ideal Clients Heaven and Hell is properly mapped out, your coaching business will never take off.
If you are struggling with clarity on your ideal client, give a try to my free resource, is going to help you!
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.