Firstly, if you’re not making marketing/sales your first port of call then you’ll never make ‘good’ money NOR will you give the best to your clients.
Secondly, If you spend all your time focusing on the product/coaching package, you’re blinkered for the following reasons:
When you make studying your IC and marketing/sales a priority, you are then able to do the following:
So you can see that to offer the best service to your clients, you MUST make the study of your IC and marketing to them your TOP priority, otherwise you’re selling them crap they don’t want! And that’s bad news for your business AND your clients!
CONCLUSION: FOCUS ON YOUR IDEAL CLIENT
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.