My businesses weren't born out of necessity...
- I didn't start one because I wanted my kids to be proud.
- I didn't start one because there was no other option (in fact I chucked in various high paid corporate roles)
- I didn't start one because of ill health, or the need for flexibility.
I started my businesses through the sheer will of wanting to be successful on my own two feet.
I wanted to feel that feeling of independence, 'bullet proofness' and the empowerment of creating money/freedom/time from 'nothing'.
To me this is all a wonderful game and I'm fortunate enough to be on the winning team but once upon a time, I was on the losing team and that game turned into one that I didn't want to be a part of. In fact, on more than one occasion.
Those of you who have known me a long time will know that I have had many businesses and a lot of them I walked away from.
Because I got ridiculously frustrated running on the spot!
Business was HARD! Hard like trying to fill a well with a bucket with no bottom.
I'm not scared of hardwork, but failing has taught me is to stop listening to 'you'll get there one day just keep going'. The reality is, if you're continually running on the stop you'll NEVER get there. What will happen is that you'll run out of energy with nothing to show for it.
You've got to keep moving...
In real terms I'm talking about changing the angle.
We get caught up in forcing it to work, like trying to fit an elephant into a carrier bag.
If people don't want what you have, you don't have a business. You have a ball and chain. You have to change the product or how you 'position' the product. The angle has to change.
Setting up shop and putting your sign up isn't the end of the hard work. It's about tweaking your angle until you find the irresistible sweet spot. Sorry that phrase makes me cringe too, but it's true!
Stop trying to convince people...
Start becoming irresistible, then and only then will business start to feel like a fun game that you actually want to play!
This is why I do what I do. Helping business owners find a way forward by turning their businesses into desirable 'must haves'. Because I don't believe business has to be that HARD. Hard work yes, but not hard.
Keep moving forward because the world hasn't seen anything yet!
***I've recently opened the doors to my brand new programme 'Monetise Your Message' to help coaches and service based entrepreneurs find the right angle to make your business a desirable 'must have'. It focuses on ideal client clarity, finding your unique value proposition, and turning your business into a wanted offering instead of rejected and overlooked. If you'd like to find out more details then CLICK HERE
Sign up to my Expert Unrivalled Next-Level Academy for FREE &...
Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.