2 young girls. One whispering to the other who looks surprised
Jul 26

The Secret to Converting Prospects into Clients

By Jennifer Hall | Client Attraction

the ONE Human Emotion that will not only Convert Prospects to Clients in Turbo Time, but will also Transform their Lives...

I'm about to reveal a secret that I've discovered during my time testing and studying what really compels people/prospects to buy the things they do. It's the key to conversion!

We already know that people base their buying decisions on two things - emotion and logic. This emotion combines both of these elements and if you can work out how to give it to your prospects, it will compel them to purchase your product/service.

And the emotion is - HOPE

Now it's debatable as to whether hope is actually an emotion, many psychologists have debated this for a long time. But we can best describe this as a cognitive shift from which further powerful positive emotions are created.

How Can Hope Help You...

As a business owner, your job is to problem solve, and something is only ever a problem if it truly feels like one. So your prospects will be feeling various feelings of frustration, stuckness, anxiety, fear of failure, confusion and perhaps even despair. (The list need not end there!)

If you're able to show someone a NEW way through the problem to the destination they want to arrive at, and show them that they should have complete confidence in you as an expert to take them, then you are giving them new hope. True hope has to make logical sense, on some level, there has to be a belief in the way forward and in the person helping them through.

Show people a unique road map of a new way forward, if it's a way they've already tried and it didn't lead them to where they wanted to get to they will have lost 'hope' in that way forward. So trying to sell that to them again, even for free will be pointless. Give them a 'new way' of moving forward and it will ignite hope, and if you've made this 'new way' make complete sense and you've made this 'new way' totally your own, then you will logically be the best person to take them through it.

Of course, they have to like you and know of you in order to get that far, besides if you're not able to grab their attention and connect with them authentically then they will hold back


Hope not only converts your prospects like electricity creates light, it is also the launchpad for authentic transformation. Hope sticks a rocket up your backside and compels you take action to reach your goals. More poignantly, it motivates you from a positive place that makes you WANT to take action, meaning once they say to yes to moving forward with you, they will be taking action and creating incredible results for themselves. TRUE AUTHENTIC TRANSFORMATION. And all done in name of serving and helping your prospects step up to take action towards reaching their dreams.

Authentic marketing is about giving your prospects new hope in your own unique way.

***Do you think 'hope' is an emotion? How are you giving your prospects new hope? 

***Add your comments below!

Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just click here to book a call with Jen Hall.

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big impact
Jul 24

The Radical Solution to Making A Big Impact in the Saturation

By Jennifer Hall | Business Alignment , Client Attraction

I know you...

I know who you are (I know you've probably started to read this in Liam Neesons voice) I know that you are a passionate, game-changing disruptor who is ready to make huge impact and dominate your niche.

How do I know this - because if you're reading this article you're interested in knowing how you can stand out of the saturation to start making a dent in the world.

One of my favourite quotes comes from the Dalai Lama:

'If you think you are too small to make a difference, try sleeping with a mosquito.'

If the greats of our history had not stepped up to take their place as a game-changer, imagine what wouldn't have been discovered or achieved. We have come so far in advancing in who we are as a race, our technology, psychology - we have evolved at a tremendous rate.

make that dent...

If you were to assume that 'little old me' couldn't possibly make a difference you'll be doing the world a true disservice.

Making a dent doesn't come from fame. Think about all the incredible advancements and knowledge that there is now; do we know WHO the people responsible for this progress are? In some cases maybe, but in a lot of cases we don't. They are only known in the circles that matter, within the circles that allowed their ideas to come to fruition.

As modern business owners we get caught up in visibility activity to the point of only showing up where we're likely to get the biggest exposure. But this will be your downfall. Every woman, man and their dog are showing up with the same tired messages, tired ideas, in the same saturated sea to the most people possible.

The problem with this method is, the most engagement you'll receive is the same response your mum most likely gives in response to your business - 'that's nice dear'.

Not EVERYONE cares about what you have to say. It's your responsibility to find the people who do care and speak directly to them. And there won't be as many as you perhaps want to care - but the people who do are the key to your success and impact.

Truthbomb - You have to go small to go big!

Just like you have to start in first gear to move the car, you have to start your impact making in the same way. Put your business into first gear and start making traction with ONE person and build momentum.

Find the individuals who care, who need your message/ideas the most and you'll soon be dominating your niche, one passionate follower at a time.

Nurture these people, help them, welcome them to the team and invite them in for tea. Because it's not you who will make the impact, it's those around you who spread the word who will act as the vehicle to your massive impact.

Sign Up To My FREE Expert Unrivalled Membership...

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here:


How To Create Your Coaching Niche In 4 Easy Steps
Jul 19

How to Create Your Coaching Niche/Service Based Business Niche

By Jennifer Hall | Business Alignment , Client Attraction , Client Conversion

4 Step Formula to Create Your Coaching niche/Service-Based Business Niche

If you've been struggling to find your coaching niche and get full clarity on your ideal client - well get ready to make a GIANT leap in progress in 20 minutes flat with my brand new short and sweet foolproof 4 Step Money Making Niche Formula...

youtube pic of workbook opt-in

My Money Making Niche Workbook includes a Secret 5th Step to help you stand out as a unique offering! ​Click here to download - www.jen-hall.com/5stepstoclarity

Sign Up To My FREE Expert Unrivalled Membership...

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

Also...Work With Jen

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just click here to book a call with me today.

What Makes You Unique
Jul 10

What Makes You a Unique Offering and Why Would Someone Pick You Over Everyone Else? (How to Find Your USP)

By Jennifer Hall | Business Alignment , Client Attraction

lets begin with a Truth-bomb...

You may be surprised to hear me say this, but it’s not your micro-niche that makes you unique or that provides your USP. Your micro-niche is a deep level understanding of your ideal client and it makes up a large portion of why people want to buy from you. Because once you crack that, your messaging will be spot on meaning you resonate with their problem and their true desires. You understand what motivates them, and within that lies a huge a conversion power.

So, what is it that actually makes you unique?

Well there are a few things that make up the unique cocktail of what’s on offer and whilst your micro-niche is a large part of this, there are a few more things that go in the mix
1. Your Personality...  

There really isn’t anyone else who is quite like you. You are utterly unique in the cocktail of elements that make you… well - you! So get some clarity on what makes you – you. Write down all the amazing qualities and attributes you possess and write down ways in which you use those to help your clients.

2. Your Message And Story...

Sorry to break it to you, but you’ll likely be on the exact same ‘passionate mission’ as everyone else in your niche. But whilst purpose and mission is extremely important to the success of your happiness and business it’s not the mission that’s unique, it’s in the story behind the mission that is. Essentially, it’s in the way you tell it! Your journey is unique to you and the way you tell it will provide the context and resonance to the right people who you are meant to help and will attract, inspire and heal your ideal prospects.

3. Your Solution...

The way you solve someones’ problem will and should be unique to you. Just like your story is ‘yours’, your way of doing things is also yours. Create a unique method/roadmap/strategy that is all your own. Because it is in the way you help people and how you get them there that truly builds the uncopiable assets in your business. You may even do things differently because of a common complaint/demand that those in your market have that they are annoyed about and/or aren’t getting met. This will go a long way to contributing to your USP.

4. Your Values...

Understanding your truth, what you stand for and against, is a crucial part of your uniqueness. Integrity towards those values are an incredibly attractive feature and will be at the core of your branding. Write down your truths and values and more importantly write down how you uphold these and action them within your business.

5. And Of Course, There’s The Micro-Niche...

Who you help, what problem you help them solve and what outcome do you help them achieve in order to reach their success island. Clarity on these 4 elements are crucial to standing out from everyone else but also to position you as a trusted expert/specialist. This is the glass to your cocktail, it holds everything together and provides as a vehicle to deliver incredible results to those you serve.

Get Stepping Towards the expert your clients truly desire...

I take you through these exact 5 steps in my best selling book Expert Unrivalled – The 5 Step Recipe to become the most Desired Option in the market which you can buy on Amazon here… https://www.amazon.co.uk/Expert-Unrivalled-Coaches-Experts-desired-ebook/dp/B07BJC2MM5


If you’re looking to get clarity on what makes you uniquely desirable, why people would pick you over the rest and a deep level understanding of your ideal client so you can convert with ease then check out my latest programme here – The Desirability Factor Intensive that’s currently on Early Bird until Friday... https://jen-hall.com/dfactorintensive/

Sales Page Copy that Converts
Jun 25

Sales Page Copy that Converts Like a Boss

By Jennifer Hall | Client Conversion

Learn how to write compelling sales page copy that gets your ideal client clicking the buy now button...

Writing sales page copy is the struggle of many entrepreneurs.

Knowing what to write, how to structure it, how to persuade authentically and do it all without feeling like a dated and badly formulated American TV advertisement is where the struggles at.

How to write authentic Sales page copy

The first thing to remember is that you can write sales copy in many different formats, not just on a sales page on your website. 

You can also use emails, social media posts and even on call to actions in blogs.

Many savvy entrepreneurs who want to position themselves away from the pushy types worry about doing exactly that - pushing people into buying their things.

To get over this fear we need to do a bit of reframing in order become an authentic but strong sales person. Because at the end of the day, if we are in business, we have to be sales people.

The Sales reframe

My amazing Sales Coach, Jessica Lorimer, helped me out with feeling better about sales a few years ago. She said to me... 'if a car was hurtling towards someone would you stay quiet or would you shout out to them?' The obvious and right answer is 'of course I'd shout!', and so she replied with 'so, if you know you have something of utter value that's going to stop or help someone from getting into a metaphorical car crash, why wouldn't tell them?'

This moment of realisation that actually I'm helping not selling was the moment I stopped shying away and started to own my value.

If you have something that will serve the world and help others achieve things that up until now has been a struggle or a dream then why not serve the world and shout it from the roof tops?

Writing authentic copy just means coming from a place of service, owning your expertise and value and knowing that in order to help people make the best decision for them, we have to give them the best information to help them make that decision.

Besides, we all know going to the gym will benefit us, but for some people committing to go is a problem. I know I didn't fully commit until I signed the 12 month contract and hired a Weight Loss Coach! How did I move from stalling to taking action? Here's the rundown...

Move Your Ideal Client into action taking

  • I was future paced and shown the benefits that I truly wanted if I took the action... (A slimmer body, feeling sexier and confident)
  • I was reminded of what will happen if I don't action... (best case scenario - I stay as I am, unhappy and annoyed at myself for not doing something about it, worst case scenario - I end up a lot heavier than I already am and even more unhappy that I'm not only not doing anything about it, I'm sinking further into behaviours causing my unhappiness.)
  • Just by being shown the above I was ready to make a change in my life with or without someone elses help (thank you amazing Weight Loss Coach, Niki Campbell, for showing me the light), BUT I wanted to make this journey as easy as I could and so I was really hoping by this point she was going to give me a solution to my struggle of trying and failing by myself in the past.
  • And then she did, she offered me something that gave me HOPE! Hope and belief that I could make a change and stop the behavioural patterns that were causing my problem and create new healthier habits that would see me become that slim, sexy and confident woman.

People can choose not to

What we sometimes forget is that people have the opportunity to say NO or indeed not take action.

But even just reading your words could create a mind shift strong enough to create change in their life. You are impacting many more people than you realise through your sales copy.

You don't have to be pushy, you just have to be openly honest.

Impacting change through your sales page copy is awesome of course, but we're also here to sell our stuff. And we know that when people buy our stuff,  they are going to get an even bigger transformation from the commitment and accountability, and the information/wisdom/knowledge that they gain through working with you/buying one of your products.

Get Ready to UpLevel Your Sales Page Copy Skills & Sell Authentically Like a Boss

So, if you're ready to learn the art of honest and ethical persuasion to help more people reach the goals they want to achieve and learn simple professional copywriting skills that you can call upon any time you want to write a sales page, sales email or sales post...

Then I have something just for you...

In this 1-hour crash course in writing copy that converts for sales pages/Emails & Posts you'll...

  • Learn professional copywriting skills that compel your prospect to take direct action and buy!
  • Create compelling sales pages, sales emails and social media posts that convert followers into buyers who are making a positive decision for themselves.
  • Gain a sales page structure using the in depth training video and sales page infographic that you can use time and time again for all your sales copy needs, so that you'll never walk in the dark and waste time pouring over and second guessing your copy.
  • Learn how to write the copy that will truly speak to your ideal client, because let's face it, the sales copy will only ever work if you have a good value proposition. 
  • Get access to the masterclass slides so you can print out and keep your favourite prompts and infographics from the training.

You can grab this incredible masterclass for just $87 (Valued at $250)

Sign Up To My Expert Unrivalled Next-Level Academy For FREE And...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Create a Killer Lead Magnet
Jun 24

How to Create a Killer Lead Magnet

By Jennifer Hall | Client Attraction

How to Create a killer lead magnet and blow the socks off your ideal client

Creating a great lead magnet (otherwise know as an opt-in or freebie) is vital to your business for generating new leads AND nurturing them into clients.

Some of the biggest pitfalls when it comes to lead magnets 

  • They either do a great job in generating leads but they fail to deliver in the content, meaning low conversions and lost clients...
  • Or the content is amazing but the headline let's it down and therefore no one gets to experience the awesome info.
  • The content is focused on what the business owner wants to deliver vs delivering on a benefit that the ideal client wants to achieve.
  • The name of the lead magnet is vague and not targeted toward their specific ideal client meaning low conversion and potentially a lack of leads in the first place as it fails to speak to anyone in particular.

 clarity on your ideal client

Clarity on your ideal client is so important to make a good lead magnet that not only generates leads but converts at a high rate.

A lot of people think they have clarity on their ideal client but actually their description of them is still pretty vague.

If you're describing your ideal client as someone who 'may' have different problems and outcomes, you're being too broad and it's indicating that you don't have full clarity or that you need to separate out these people and create different ideal client avatars.

It's important to note that each of these ideal client avatars may need a different lead magnet as they will be motivated to solve a different problem and perhaps achieve a different outcome.

Killer Lead Magnet Checklist

  • Create a painkiller not a vitamin. People want something that's going to help them make progress not give them unnoticeable side effects.
  • Make sure your Lead Magnet is relevant to what you're planning on selling and in line with your zone of genius, otherwise you'll end up with a bunch of non-prospects who won't buy from you.
  • Make it specific to your ideal client. You want targeted leads that will convert easily.
  • Make it wholesome. As much as possible make it actionable, fillable and progressive, they want to feel like they've taken a leap. Don't skimp on value, no one ever said 'oooh great I've got everything for free'. They think - 'imagine what their paid stuff is like!'
  • Make sure you have prepared a way to continue nurturing your leads once you've captured them. It can take up to 14 touch points before someone will buy from you.

The knowledge to creating the ultimate killer lead magnet that compels your ideal client to click and convert is right here...

This training includes:-

  • 45 Minute Masterclass on the anatomy of what makes a desirable lead magnet and what should be included.
  • Info on the best practices and also the pitfalls of where lead magnets go wrong.
  • Bonus training notes including Q&A from the live questions following the masterclass.
  • Checklists on the software I use to create and deliver my lead magnets and how to perfect your lead magnet headline.
  • Training slides included as a separate PDF for your reference.

You can receive the full training on how to create a killer lead magnet right here for just $69 (Valued at $150).

''Jen is always straight to the point and this training has been extremely useful: clear, simple and actionable. It has helped me come up with ideas for lead magnets, but more importantly, understanding which ones were the best and more suitable for my ideal clients. I’ve worked with Jen and her experience and honesty have been a game-changer: the clarity I got is so valuable!'' Alessia Pandolfi

Sign Up To My Expert Unrivalled Next-Level Academy For FREE And...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Nail Your Message
Jun 23

Nail Your Core Message with these Messaging Hacks

By Jennifer Hall | Business Alignment , Client Attraction

Nail Your Core Message & Story to attract your ideal clients

Three Short Cut Questions

The quickest and easiest way to get to your why, core message & story is to answer these questions (I have another task below to help jog your brain into action should you struggle to answer them so don't worry):-

1. What is the transformation you want to see in the world and why?

Try and be super specific, if you write down 'to see everyone achieve their dreams' that's way too generic... let's replace the word everyone with who you're really talking to and describe what the 'dream' actually is, because that is different
for everyone! When you write down why, think back to stories that have led
you to wanting others to experience the transformation. 

2. If you were asked to stand up in front of 50,000 people and share one
message with them what would you say?

Bearing in mind you are able to choose the type of people in the audience, who would they be, how would they be moved by your message (what action would it inspire them to take) and why is it so important to you to share it?

3. It's all about intention, so think about (in the context of your purpose and business purpose) what do you want people to know, think, feel and do?

Align Your Story

One of the biggest issues with uncovering the 'right' brand story is the fact that it can sometimes seem so far removed from our business and unaligned. And the reason this issue is caused is because we can start with the story first instead of focusing on what we're passionate about now. You end up trying to pick from a pool of stories that we think matter, but actually whilst they have contributed to who we are, they aren't directly related to our mission as it stands now. The best to find your brand story that's aligned with your mission, is to start with your mission first.

What are you most inspired to help people with NOW. Focus on the present and what you want to do in the future and then trace back the story/stories that bought you to this inspiration and mission that you want to take forward.

That way you'll be pulling out what matters to the future of your ideal clients and your business.

Helen Packham, Public Speaking & Thought Leadership Coach, says your story is a vehicle to providing the elixir that helps those that need it most. And I totally agree! Your story and message is like the beacon that attracts and helps your tribe.

I see it as kind-alike inception. At some point in your journey there were ideas and beliefs that were planted in your head from the experiences you've been through. It's about finding clarity in the now and then working your way back to find your story.

Below you'll be diving deeper into your stories but you may want to read all the way through once so that you can gain more clarity on your inspired mission and perhaps a bit about your message and then repeat with the second goal of uncovering your stories.

Dive in Deeper to Your Core Message to uncover your story

The gold is sometimes in the small stuff so don't disregard ANY story! Also remember that nothing has meaning except the meaning you give it, so your stories are incomparable to anyone else's.

They are what they are and they meant what they meant at the time. Write without judgement and accept them for the moments in time that they were and the significance they had on you regardless of anyone else's perception of them. This is not a time to criticise or compete with who has the biggest story... the GOLD is usually in the SMALL and seemingly NORMAL stuff!

This can be quite an emotional task to undertake so make sure you're
somewhere quiet, perhaps with tissues, and even perhaps make sure you have
someone you can talk to afterwards.

▢ Get two pieces of blank paper and you are going write down 2 - 3 stories on
each from your past that made the biggest impact in your life to date, these
are usually some of the most memorable and can have arisen at any age. 

▢ On one sheet write down the stories that have left a positive impact and are
fond memories to loom back on. For each story, write down the lesson you
took away from those moments.

▢ On the other sheet write down the stories that perhaps might be a bit difficult
to think about because they perhaps had a more negative impact, HOWEVER
it's important to note that these events have still made a huge impact on you
and they form part of who you are today. The most important thing to do now
is determine the positive lesson from each of those stories. We can learn
from those moments we don't have to be defined by them. So make sure you
write down the POSITIVE lessons learned from those situations.

▢ Make sure that you're being as specific as possible about those
memories/stories and write down how they made you feel, the details and
what specifically about those moments impacted you the most.

▢ Once you have your stories, it's time to pull out the common lessons learned
from those moments. If you're struggling to find a common thread, ask a
trusted friend/colleague... it's important that they don't know you too well
because I wouldn't want them to skew the perspective of your stories too

▢ Once you have your common positive lesson that you'd want to share with the
world, ask yourself how you'd like others to specifically take action on this
lesson/message? What would you like to see them achieve in their lifetime
using this message? This is your core message.

▢ Your core message must be something that you feel truly passionate about
and connected with. It must have context to make sense to the people who
you are talking to and to make the biggest impact. It is something that you
should truly be excited for someone to take action on.

When defining it, have this in mind... what do you want people (a particular type of person not just everyone) to do with your message? What action do you want them to take?

▢ It might help to revisit the shortcut questions at this stage!

Now lets create your why/mission statement...

Your mission statement will sound something like this...
''To.... so that...''

Mine is: To (insert action) empower ambitious entrepreneurs with the
means to CREATE their success so that (insert outcome) they can
make epic impact , epic income, and leave a true entrepreneurial

Try and make your statement as specific as possible and try not use words that
are too vague. It's fine to start vague. but drill it down. You might have to write
this down a few times before you get it right.

Revisit the story part again after you've got your mission statement if you're still feeling unclear.

Making Your story Stick

Getting clarity on your core message and your story is one thing, but getting it to stick in the minds of others as an idea that they remember, understand and assimilate is another.

Your story is a great way to communicate your 'idea' / core message and compels action in others when you do the following the things...

  • Get your listener/reader to pay attention by opening with something unexpected.
  • Bring context and specificity/detail to the story to raise it's credibility and add an element of solidness to for the audiences minds to latch on to.
  • Amplify the credibility of your story by using a case study where perhaps someone or you experienced the negative effects of not heeding the core message you're trying to get across and describe the consequences. Or perhaps a case study where by heeding the core message actually yielded beyond belief results.
  • People will only remember and act upon your story/idea/core message if it's simple, based around one strong idea and just as important -  that they care. People care about a story that brings them on an emotional journey with you.

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche, mission, story and who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Goal Setting to Achieve
Jun 23

Goal Setting Masterclass – Dreamers to Achievers

By Jennifer Hall | Business Alignment , Business Mindset , Productivity

Goal setting gold - Don't just set goals, achieve them!

In this comprehensive masterclass I go through the exact goal setting steps you need to take to actually achieve the goals you set!

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

why people buy
Jun 21

Why People Buy & Find The Money For What They Want

By Jennifer Hall | Client Attraction , Pricing

I Was Recently Reminded of an Old Analogy I Used to Use to Explain Why People Will Always Find Money When They Don't Have it and it Goes Like This...

If I offered you a house in Chelsea, London for £60,000 or San Francisco, USA for $80,000 if you paid the full amount up front in cash, even if you didn't have the money (and lets be real here, the average person doesn't have that kind of money to hand) you'd be doing EVERYTHING you could to find the money from somewhere.

  • You'd get a loan...
  • You'd crowdfund...
  • You'd get a cash advance on credit cards...
  • You'd convince your friends and family to pitch in...
  • You'd do whatever you could to find the money...

Why Find The Money?

Because you know the return on investment that you'd get for buying a house in one of the most expensive places to live in the world.

Think of what you'd make back, the investment would be a no-brainer.

But the money being asked for isn't small fry either, and still, you'd be doing everything in your power to raise the funds. Now I'm saying 'you', because I'm assuming you're a true entrepreneur and true entrepreneurs wouldn't let this opportunity pass you by.

However, there may be some people or perhaps even you, who says 'Meh, not for me thanks'. You may not be motivated by money and the thought sounds nice but it's not your dream to be financially free. 

The Do's, Dont's and Musts Of Selling a Service

When we think about selling our services, we also need to be thinking with this mindset...

  • We DON'T have to sell cheap to get someone to invest.
  • We DO have to show our prospects the return on investment.
  • We MUST know exactly WHO we're talking to in order to ensure we speak to the right people and we know what motivates them.

The return on Investment doesn't have to be money

This example is an obvious analogy of a great return on investment, but the ROI doesn't always have to be money and in fact in a lot of cases it's not.

Think about why people buy a new car for instance. As soon as they drive it off the forecourt it's immediately lost monetary value which flies in the face of supposed logic.

Or indeed why people buy a house that isn't for investment purposes i.e. they are not planning on selling it and actually just want to live in their dream house.

The return on investment takes a slightly different form in these circumstances, in the form of fulfilment. 

That feeling of having reached a certain pinnacle in their life.

It's also playing on our desire for newness. 

We love buying the latest tech toy, the new iphone, the new release etc. Novelty can be a huge motivator in the reasons why people buy.

It may be the case that there is some form of aspirational connection...

 ...which may have taken the form as keeping up with the Jones's, which also taps into our need to buy what's popular. Or indeed they want to upgrade their lifestyle to be 'like' that person they admire.

And then of course, theirs our need to please others. 

We're not as self absorbed as this blog post may insinuate. Brendan Burchard, the High Performance Coach & Persuasion King, coined the phrase 'Extended Benefits' as one of the reasons people are persuaded to buy something. Extended benefits are the benefits that extend beyond ourselves into adding value to our loved ones, our community and the world as a whole. Perhaps buying that bigger house will be better for the kids. Are the schools better in that area? Will it mean they all have their own rooms? Maybe buying that house will mean that you can now care for your elderly aunt or perhaps the area you're moving to has been crying out for someone with your skills and experience.

Let's not forget one of the biggest reasons people buy - usefulness.

Usefulness is highly underrated and sometimes we can actually go in the opposite direction and promote only the benefits and not the features. The features of what you are offering are equally important because it gives people logic to help justify their emotional buying decision.

Going back to the last bullet point above... who are you talking to and what motivates them?

Are you talking to the property developer or savvy investor? Or are you talking to the family man/women who wants an amazing home for their family? Their motivations will be very different as to why these people buy.

The ultimate reasons why people buy...

People buy emotionally first and then they justify that decision to 'want' to buy with logic. I mentioned above some of the main motivators to why people buy and the main forms ROI can take...

  • Usefulness
  • Fulfilment
  • Extended benefits (As coined by Brendan Burchard)
  • Aspirational connection
  • Newness
  • Popularity

But there's an even bigger driver at play that encompasses all of these things - IDENTITY!

Identity plays a huge role in motivating our buying behaviour and really links into that initial emotional buying urge. Think about it... why do you buy and wear the type and style of clothes you do? What do they say about your identity?

Why would you buy a Ford over a BMW? I don't want to get into a debate over stereotypes here but you can see where I'm going with this. 

We are all moving toward and buying things that contribute toward the identity and reputation for being a certain type of person OR the identity that we want to adopt.

Let's bring it back to a service based business now and talk about aspirational identity in context with that.

Let's take the case of the prospect who wants to lose weight, their motivators may be because they want to feel good about themselves (fulfilment). They want to be able to keep up and play with their kids (extended benefits). They admire people like Joe Wicks and perhaps their super healthy friend (aspirational connection). And/or maybe they've seen their peers join a weightloss programme / gym / health kick and they want to be a part of it (popularity).

The identity that perhaps they ultimately want to adopt is... 'healthy, slim and sexy'. They want to be the one who has the willpower to opt out of dessert and choose the apple instead. Perhaps they want to look sexy and slim so when they attend social occasions they look amazing like their other stunning friends. maybe they want to be the yummy healthy mummy who gets stuck in with high intensity activities with their kids and feels comfortable going to the gym with the other parents of the school their kids attend.

This is why getting absolutely clear on your ONE ideal client is so important, because if you don't know this information you'll never be able to dig deep and market to them effectively. 

To write copy or create content that 'speaks' to your ideal client, you have to know them intimately.

The Answer

So if you think you're speaking to the right people, but you're not getting bites, you have to ask yourself this question...

Have I demonstrated the return on investment?
If you've demonstrated the ROI then the next question is, have I demonstrated the right ROI, i.e. do you truly know what motivates your prospects, what they truly desire and what identity they are trying to uphold or achieve?


If you're enjoying my posts and you're taking great value from them then I have a juicy offer for you. I have just unveiled a FREE Academy with training videos and workbooks to help you gain clarity on what makes you awesome and unique, create a kick-ass business mindset and how to attract your ideal clients who are willing to pay top dollar to work with you. Sign up for free below...

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Find your zone of genius
Jun 20

Finding Your Zone of Genius for Business Success

By Jennifer Hall | Business Alignment , Business Mindset

Why you don't actually need to find your zone of genius...

I believe that your zone of genius isn't something ​you need to find, you have been naturally choosing to work in your zone of genius for most of your life.

Your zone of genius is a matter of choice.

I love helping and training people to achieve a result... this has been something I have chosen to do in every role I've ever been in.

I've naturally been drawn to philosophising over our reason for being on this planet and our life's purpose and how we can turn that purpose into profit. I geeked out on it of my own free will!

Your zone of genius is a choice and it's a choice we've been making unconsciously or consciously because it's something we enjoy doing.

If you've ever been in a job or a business that started feel really hard, heavy and no matter what you did or how much money you earned from it, the heaviness didn't go away?

That's when you know you weren't working in your zone of genius. The zone of genius is a place of free flowing amazingness, not struggle and hard slog. It's what you could do all day every day and never feel that heaviness.

When you follow your joy, bliss and passion you can't go wrong...

When you work from your zone of genius in accordance with your 'why', success is assured!

Finding it just means following your joy and what lights you up both from your history and what you see in your future.

Apply your zone of genius to your why and a physical specific representation of that why and you have a great potential business!

Even if you don't feel like you're an expert in it YET, the passion that you hold for it will ensure and spark the action that you need to take to become one in no time.

What's your zone of genius?

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.