Uplevel to a Leader
Jun 20

How to Uplevel and Become a Leader

By Jennifer Hall | Business Alignment , Business Mindset , Positioning

Uplevel to Leadership

'Be YOU!' - As much as I want to love this advice, unfortunately when the 'you' that you are right now isn't the 'you' you want to be, we know it's time for an uplevel.

If the 'you' right now is

  • too afraid to step up
  • too afraid to step out
  • too afraid to impact
  • too afraid to upset others with your opinions
  • too afraid to step into your greatness
  • too afraid to step into your truth unapologetically...

Then it's time to take the 'you' you are right now and uplevel to leadership.

Be the 'You' that you're striving to become!
Find out who you want to be! 

Powerful Questions to Uplevel to Leadership

  • What do you need to believe about yourself and the world to be the 'you' you want to be?
  • What BS do you tell yourself that no longer tolerate?
  • What boundaries are you going to entrust in your power?

Then step into it... it's a choice, choose to be who you WANT to be.

Release what no longer serves you and embrace your courage and strengths.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

How to only work with ideal clients
Jun 20

How to Only Work with Your Ideal Client

By Jennifer Hall | Business Alignment , Business Mindset , Client Attraction

Only work with ideal clients by using boundaries...

Did you know that there's a HUGE difference between the ideal client that we write down on paper to the ideal clients we paint in our minds? And indeed the ideal clients we encounter in the real world...

Why is this?

When we start to map out who our ideal client is, we're playing in hypothetical mode. We tend to be brave and courageous when it comes to mind mapping who they are and they're these awesome human beings who kick ass and shit rainbows - well not quite the latter part but they are 'dream' clients who you're so excited to work with.

BUT when we return to our minds we add a new dimension to them based upon previous clients, the less than average prospects who tell you you're too expensive, and the fears and assumptions that we make for ourselves.

  • 'My ideal client can't afford me!'
  •  'My ideal client won't pay that!'
  • ' My ideal client doesn't need 'ME'!'
  • 'This ideal client is way out of my league.'

Then we start to veer off track from the person we want to work with, to the person who's an easier target.

We slip into working with people who are less than ideal, who aren't in the place we want them to be at but are 'easy' (so you think) to help. And you start to bend the rules on pricing and all those 'so called' non negotiable qualities you said they had to have.

First of all, remember that the ideal client on paper was a promise to yourself and your business and if you're not willing to respect that, who else is going to respect you and your business?

When you work with clients you don't want to work with, it disrespects them as much as it disrespects you!

If you've been struggling to attract high-end Ideal Clients...

If you've been struggling to gain momentum with high-end clients, check your mindset.

When we brainstorm our ideal client on paper, we work in a hypothetical manner and we suspend disbelief. But when it comes to walking the talk we start creating a different kind of ideal client in our minds.

The kind that's on the back foot, that doesn't see our value and worth, and we start to imagine them being out of our league.

That poison is enough to repel them before you've even started a discussion. More than that, these are false assumptions created by the gremlins in your head!

Stop making assumptions

Stop making assumptions that people won't pay your prices or that your amazing ideal clients aren't around at the moment. 

The right people are waiting for you to step up and own your worth AND your boundaries.

And remember, if you were a respectable coachee that needed help at the level you now 'WANT' to coach your clients in... there are others out there too who equally wants a coach that's exclusively for the right person.

Respect your boundaries and the promise you made to yourself and keep doing the mindset work on 'who' you want to work with.

Don't slip into making assumptions and attracting the WRONG kind of client... what you resist persists.

Repeat after me: I am worthy of working with amazing clients!

Top mindset tips...

Own your greatness!

  • Start a testimonial file if you haven't already to remind yourself of the many people you've helped at the level below and how you've helped them step up to a new level.
  • Remind yourself of how far you've come - you've made leaps and bounds in your journey so far, why would that stop?
  • It's uncomfortable for a reason, you're growing.
  • Instead of looking at why your ideal client is 'out of your league' start focusing on what they're going through and how you can help.
  • Don't make it about you, make it about how you can help them.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

parent sacrifices
Jun 20

Do you need to make parent sacrifices for your success?

By Jennifer Hall | Business Mindset , Productivity

WARNING - CONTROVERSIAL CONTENT

'Parent sacrifices related to success' is a subject seeping with controversy, but it's so important to discuss...

With the School Holidays coming up I want to expose the BIGGEST LIE female business owners are told about!

‘If you don’t sacrifice for what you want, what you want will be sacrificed.’

I 100% agree with the statement above. So many women are sold the lie that ‘you can have it all’ but the problem is, ‘all’ is subjective from person to person.

A ‘few’ minutes of kindle time to my 5 year old is lot more than the ‘few’ I was meaning.

So What Parent Sacrifices Should We Make?

When we hear the likes of Gary V shouting messages about ‘hustle and grind’ the over worked mother and business owner can get angry because the only thing they feel like they have left to give is blood! And when we hear the likes of James Wedmore talk about a business by design that works for you so you can release time to do the things you love, it makes you want to kiss him. Both of these people polarise perfectly and I love them both!

But in the wrong hands, both these pieces of ‘advice’/messages will ruin your success. The excuse maker will lap up James Wedmores' message, and the workaholic could take Gary’s message and run themselves into the ground taking pointless action and hitting burnout.

Experience Shapes Opinion So...

Here’s what I believe as a mother of a 5 year old and as a serious business owner.

  • You can’t have it all!
  • You can’t live your life at a perfect balance of zero, nothing would ever get done. A business is hard work and it WILL eat into your family/social time particularly in the beginning when you’re testing out what works and what doesn’t and to be honest, that trial and error never really stops because it’s essential to watch your business grow.
  • Having a business isn’t for the faint hearted, in fact if you want to be able to have totally uninterrupted family time, you’d be better off getting a job where you can leave your work at the door and go and enjoy your holiday.

The Controversial Part...

Now don’t get me wrong, I’m not saying I don’t spend quality time with my daughter and partner, I absolutely do, but unless there’s a crisis or an emergency I put my business at the same level as I put them.

I know that last line will probably shock and put off a few people but at the end of the day if you want a successful business you have to be willing to put in the work where it’s needed and put in the boundaries of where to stop so that you can ensure you spend that IMPORTANT time with your loved ones and with yourself doing the things you love. But it’ll never be perfect, some weeks you’ll make more parent sacrifices and be working what seems like ‘all hours’, others will be less, meaning less parent sacrifices to be made, and you can spend more time nurturing personal time. But to think it will be a perfect and consistent schedule where you never break the ‘it’s 5pm so it’s time to stop’ rule on the odd occasion isn’t realistic when it comes to creating success.

I used to pay a significant amount on childcare so that I could spend the necessary time on my business.And guess what?- during the school holidays, I still do! Personally, I think if you’re starting a business because you want to spend more time with your kids… you’re kidding yourself. Yes it provides more flexibility but those hours still need to be put in.

No More Excuses...

I see so many people using the excuse (yes, I said excuse) of family time because they’ve lost passion for their business, or they don’t really know WHAT they should be doing to grow their business, or in fact have no interest what so ever in growing from where they are. On that last point that’s totally cool if you’re aware of that and are happy with that decision. For those that want to grow and build an empire business and become a name in the market, you have to be IN LOVE with the game, you have to have a game plan and you must be committed to playing it, win or lose!

I’m the kind of person who needs boundaries to stop work, because continuous pointless action WILL lead to burnout and neglect but I still very much believe in Gary’s message. Do what is necessary if you want to see results. It’s all about priorities.

My Message...

Don’t expect ALL the success if you only work when you ‘feel’ like it or when it's convenient.

What do you think about making parent sacrifices for your success?

How to write great headlines
Jun 20

How to Write Great Headlines for Your Content

By Jennifer Hall | Client Attraction

Write great headlines to get more click throughs to your content

If you learn how to write great headlines, you'll have greatly improved your chances of your content actually being read.

A great headline does around 90% of the work when it comes to your content. It's job is to grab the attention of your ideal clients and make them click into your content. If they're not noticing or clicking, it doesn't matter how great the article is, it won't get read. And therefore won't be influencing any action taking,  meaning zero impact and zero $!

The 4 U's of a Great Headline


I like to use the above and the 4 U's of headlines to measure the impact of my headlines.

  • Ultra-Specific (Relevance to your ideal client and specific topic)
  • Useful (Relevance, Offers a Big Promise)
  • Unique (in some way - this can include a shock factor or a unique angle or take on a pre-existing idea)
  • Urgent (if you need to leave one out, this is the one to leave out when it comes to a headline as it's the least important out of the 4)

Be mindful of your content goal & Platform

If you're writing an email subject header, your main goal is to get them to click through and read the email. But it's also important to note that if they're on your email list, particularly if they've been on there a while they 'should' know that they are your ideal client. So some details around the relevance to the 'who' can potentially be missed out as they already know your content will be relevant to them and they just want to know if the topic is relevant to them. Or you may want to put more of a prominence on making the headline create curiosity or appeal by being useful.

If you're writing on a social media platform to a pool of people who may or may not be your ideal client, making the headline appeal the 'who' would be more  important to make sure you get the right readers who you can help further. Remember there are no hard and fast rules, and you could narrow down your content funnel in the second article once you've got as many readers as you can through the first article. You don't always have to call out their 'self identifying label' e.g. coach/single mum to get targeted readers, you  can also narrow down the type of reader by being specific on the topic.

If you're writing a headline for your blog or vlog, it may not be the same as perhaps an email subject line or indeed a social media post. You will probably want to make it SEO (search engine optimised) friendly. Which means making sure your title includes the search term that others will be plugging into Google or YouTube.

If you're writing a headline for your lead magnet it should be focused around being extremely relevant, useful and specific to your ideal client in order to maximise click-throughs.

So be mindful of the headline you use on each platform as it will make a difference to how you create it.

Can you come up with a totally unique headline?

Making your headline unique in some way could mean taking on new angle on something that has already been done before.

Trying to create a headline that is entirely new and unique is going to be pretty impossible in today's noisy content saturated world. Especially as you want people to have some kind of understanding of what the content behind it will be about. So as much as you want to make it totally unique, just do your best to make it stand out in a different way.

For example, we often hear about the 5 ways to Create a Large Following on Twitter, but what we don't usually hear about are the '5 Things Business Owners Should NEVER Do on Twitter'. The second one is a unique take on a widely used headline and it also builds curiosity.

Headlines that position you as the expert

A great focus in order position yourself as an expert in your field is to use the U's - Ultra-Specific and Useful.

In order to create a headline with these two in mind, you must be clear on WHO you are writing for. 

The prep that you need to do before you attempt writing a great headline that is useful and specific is to write down the following:-

  1. Who is your ideal client?
  2. What is their main desire/ultimate goal?
  3. What problems are standing in the way of them achieving that goal/desire?
Remember...

  • Ultra-Specific (Relevance to your ideal client and focuses on a very specific topic)
  • Useful (Relevance to your ideal client / Offers a Big Promise / helps them overcome a problem/achieve a goal/desire)
The more specific you can go with this the better. 

These headlines tend to be lengthier, don't feel restricted but in the same breath, it's a headline, not a full on paragraph.


Some ideas to get you started...

  • 5 Ways to...
  • The One Thing that...
  • How to...

Help your readers make progress with something specific that they really want. Try and make it stand out somehow, even though these headlines are more useful, they still have to catch your eye. Make them as punchy as possible! 

Headlines that position you as an Authority in your Field

One type of headline that is sure to get attention AND position you as the authority/expert - is personal/opinion headlines.

Yes, you got it! It's time to jump off the fence and pick a side. It's time to stand for what you believe in and share something personal with the world.

Now you can do this in a few ways...

  • You can share a personal opinion such as a statement that some people (i.e. your non-ideal clients in the market you serve) will disagree with. eg. 'Why Working Mums Start Coaching Businesses For All the Wrong Reasons' or 'Women are Solely Responsible for the 40% Gender Pay Gap in Business'

OR

  • You can share a personal experience that hints at your opinion or perspective that you know will get people curious. For instance 'Why I Stopped Eating Healthy Food' or 'The One Thing that Made Me...'

But whatever you decide, it must fit this description-

You are sharing something that's relevant to your industry and ideal client that your non-ideal clients in the market you serve will disagree with. 

In order to create a headline with these two in mind, you must be clear on specifically WHO you are writing for. I.e. who is your ideal client and what world views do you both share that not all people, even if they share similar problems and desires, will agree with?

Don't use the phrases like 'I believe' or 'I think' , these will lessen your authority on the topic. Stand your ground firmly and in the content back up your opinion with carefully thought out points.

How to Make Your Headline Grab Your Readers Attention

People tend to notice attention-grabbing headlines for one of four reasons.

  1. It's relevance to them personally and/or how useful it is to them
  2. Sheer absurdity/shock factor
  3. Curiosity
  4. Negative angle

Urgency; where time sensitivity is built into the headline it can also push people to look. But they'll only do that if it's hitting one of the 3 reasons above, and mostly when coupled with number 1.

Use shock factor or negative angles like salt – too much salt and it’ll ruin the meal but a little sprinkle and it works like a treat.

Prince EA's post went viral in a matter of hours with his 'Why I stopped 'Musterbating'' headline. This was a very clever way to grab attention (viral worthy in a matter of hours with over 6 million views so far) whilst staying in integrity to his content, which brings me onto...

How to make sure your great headline achieves the desired effect...

The Rules of Creating Headlines that Deliver

  • It mustn't be misleading. By this I mean the content you've created or are planning to create must be relevant to what you have as a headline. Prince EA didn't mislead, he used the shock factor to grab attention but it is us who misreads the words, and the content is exactly about the word in the headline.
  • Make sure the headline is relevant to the content that ultimately has a purpose. By this I mean, make sure the content you mean to write for this headline has a purpose bigger than just getting attention. If the content underneath has no relevance or value to the reader, it's a pointless shot at getting attention with no greater benefit for you or the reader.
  • Make sure it is connected somehow to your business/core message and is relevant to your ideal client and offer. This is how you make money from your content; it should be in congruence to the products that you sell.

Make it Mind-Bending & Myth Busting

Adding an 'even if' or a 'without' phrase after a 'How to...' style headline will help you to capture those who have an objection around your headline. 'How to Attract & Convert High-Paying Clients - even if you've been struggling to convert 'low-paying clients'' This headline helps anyone who makes the assumption that they can't sell high-ticket because they can't even sell at a low level to include themselves in the relevance of the article. Another example of this could be 'How to lose 10lbs without giving up chocolate cake'

It also helps to make it more intriguing and more interesting, as it makes those who have jumped to conclusions about what's behind your content second guess themselves and draws them in.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills and write copy that truly speaks to your ideal clients, then just book a complimentary Clarity Call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Discover your life purpose to gain clarity on your business purpose
Jun 20

Discover Your Life Purpose For Business Alignment

By Jennifer Hall | Business Alignment

Align your life purpose with your niche

I'm so glad you've decided to take this life-changing step, by being proactive in discovering your life purpose and allowing yourself to create a vision that's big enough to ignite the passion within.

Purpose is the rocket fuel to your business and conversely, when we're not feeling the passion for our business as we once did I can tell you for certain it's because you've lost your way, your reason, your 'why'. So I've put together this interactive step by step guide to uncover your purpose and re-inject your business with the much-required passion it needs!

‘’The two most important days of your life are the day you were born and the day you find out why''

This will be the first step in discovering and/or aligning with your niche and your ideal client.

Where there's passion and excitement in line with your mission and purpose, money and abundance are sure to follow.

It's about living to your full potential, being the greatest version of yourself and sharing your unique gifts with the world. When you work in this manner you can skyrocket to success.

As you complete these questions and exercises, park any preconceived ideas to one side. You don't want to be following someone else's purpose or create something you think you 'should' be doing rather than what's right for you. You MUST THINK BIG! You serve no one playing it small! What would you love to be doing? You must fill in
this workbook like limitation doesn't exist.

Limitation only lives in the walls we create for ourselves in our minds.

Let go of your attachments to things that no longer serve you...

Work with what you love, what you want! NOT what you think you think you should. Yes you may have spent years studying for it, yes you may have spent $$$ into it, yes you may have a lot experience/skills in that area...

BUT if you don't love it, if it isn't an obsession... you'll never make any money and you'll lose steam! It will be a hard slog!

Don't work in a niche you hate, or 'choose' an audience you don't really want to work with because you think they have more money, or that clients will be easier to get. You'll resent your business if you work in that manner.

Let go of the attachment to the fact you think you have a duty to work in a certain area because of the knowledge and expertise you currently have to date. You have the ability to learn new things. We only get one life! Let's stop doing the things that turn us off and start doing the things that light us up.

Generally, we are people of many talents and we are a treasure chest full of amazingness to choose from and we can usually transfer a lot of our skills and experience to other areas.

Think big! Do what makes you come alive! This process should be FUN and free flowing.

Become obsessed with what you love and build a business you're
excited about! Then clients and money will flow in abundance.

Let's get started...

There are many ways to discover your life's purpose but this is the way I found easiest for me and my clients.

Read the questions and write down your answers in as much detail as possible. If anything doesn't 'feel' right, just revise the answers until it's something that feels good to you.

When it comes to your life's purpose statement you should feel content and happy with it. When you find your life purpose & niche, you will feel aligned, excited, an abundance of ideas will usually flood in!

Create your life purpose statement

▢Write down 5 unique traits/personal qualities.
Tip: If you're stuck, google positive personality traits and see what makes most sense yo you.

▢ Pick the 2 that resonate with you the most.

▢ Write down one or two ways you enjoy expressing those qualities when interacting with other people.
For example: My qualities are MOTIVATIONAL & COURAGEOUS. I would state that I love empowering and motivating women to own their worth and courageously lead by example ​by taking bold steps to own my own awesomeness.

▢ What's your version of an ideal world? How would everyone be interacting with each other? What would this perfect world feel like?
For example: Mine is everyone would be doing what they loved, making money and helping each other by sharing their unique gifts with one another.

Put it all together to create your life purpose statement...

Mine is: ''My life's purpose is to empower and motivate women to live their purpose and own their worth by courageously leading by example, and empowering them to achieve their own dreams, and enabling them to share their unique gifts with the world!'' 

As you can see there is some creative licence here to make it something that truly resonates and means something to you. You will find after putting it together it might not make complete sense to you, so feel free to amend as you see fit to something that makes you feel happy.

Check out some more examples...

​Examples taken from The Success Principles by Jack Canfield 

To inspire and empower people to achieve their destiny – Robert Allan Author of One Minute Millionaire 
To uplift humanities consciousness through business. – D C Cordova Cofounder of the Accelerated Business School 
To humbly serve the Lord by being a loving, playful, powerful, and passionate example of the absolute joy that is available to us the moment we rejoice in God’s gifts and sincerely love and serve all of his creations. – Tony Robbins

More purpose jogging questions

Now you've created your statement you will have the basics there but I'd like you to answer the following questions as well.

This may or may not (there are no hard and fast rules) provide you with additional insights that you can tweak the statement so that you feel truly happy with it.

▢ What did you want to 'BE' / 'DO' when you were growing up?

Look at the reasons behind why; what was it specifically about these vocations that made you want them?

So for instance, I wanted to be an Actress because I liked influencing people with a moral message and working with an audience. I also wanted to be an Art Teacher, so that I could enable others to express themselves in non-conformative ways and be proud of their achievements whilst expressing my own creativity. Today, I influence people by motivating them to live limitlessly with passion in non-conformative ways.

▢ What makes you feel alive?

​▢ What could you talk about for hours, where the words just fly out your mouth?

▢ What brings you absolute joy?

▢ What's your Personal Power?

What skills, experience & knowledge do you bring to the table? Think about your experiences: Jobs / Careers / Industries, courses attended / qualifications, life experience, surprising skills that perhaps might feel unrelated, other careers you’ve wanted...

AHA!

So knowing all this information, knowing your mission, your purpose and your personal power AND what excites you...

Forgetting for the moment the attachment to knowledge, experience, time/money invested etc, what you might think you 'should' do...

If you could create any role (that may not even exist at the moment)
what would it be?

This process may have done of two things:

  1. Confirmed and strengthened your passionate why behind what you are currently doing and you will likely feel more motivated than ever to get out there fulfil your purpose.
  2. You may have come to the realisation that what you were doing just isn't in alignment with your life purpose and / or your passions. If this is the case, don't be disheartened, be grateful for the wake-up call. It is NEVER too late to act upon your life purpose and walk your true path. Yes it's scary, yes it means letting go of hard work, money and time invested BUT, would you rather continue to live a life unfulfilled or make the changes to make the most of your ONE life that you have been privileged to lead?

Whatever your life's purpose has inspired, it best be BIG, it must excite you, it must be a burning desire and it MUST SCARE THE SH*T OUT OF YOU!

No one ever made progress or made a difference in their comfort zone.

BELIEVE IN THE POSSIBILITY!

''Risk does not apply to those who believe in themselves.''

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

Make your coaching packages truly desirable
Jun 20

How to Make Your Coaching Packages Truly Desired

By Jennifer Hall | Client Attraction , Positioning

How to give your coaching packages the best chance of selling success...

In this highly popular training I show you how you can make your coaching packages sell like hot cakes by making them truly wanted and desired by the market.

It's a juicy one so get ready with a pen and pad to take lots of notes!

You could create the perfect package if you follow the ‘rules’ in this post… BUT it won’t sell unless… 

Creating Perfect Packages that Sell Out can be attributed to one thing!

Urgency:-

  • Why is buying your product so important?
  • Why is it a priority for your IC?
  • What is it the impact of them NOT buying it?
  • What do they desperately want that this product will help them achieve?
  • What pain are they struggling with that they’d gladly pay to solve to achieve their goal?

Essentially… what is their ultimate goal and why is it so important to them?

If you can answer that and create a package that achieves it and solves a pain point that’s standing in their way of the goal, you have a sell-out program.

What sells it, however, is YOU!

You have to own your greatness and shout about it with confidence!

You have to show your audience that this product is worth its weight in gold and build trust by adding incredible value (for free) first!

You have to be the one that takes responsibility for its success and yells about it until you’re blue in the face because you KNOW that for the right people, this product will change their lives.

So yes, create something that they truly want, BUT more importantly, OWN IT!

Work with Jen...

The promotion at the end of this training has now ended but if you'd like to speak to Jen Hall about working together perhaps on a different round or working together 121 use this link to book your call now - https://bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

convert ideal clients using your unique power
Jun 20

How to Use Your Unique Power to Convert Clients with Ease

By Jennifer Hall | Client Attraction , Positioning

Use your unique power and the power of micro-niching to skyrocket your client conversion and convert clients with ease...

In this training, I take you through the 5 steps to use your unique power in combination with a micro-niche to convert clients with ease. And not just any clients... your IDEAL clients. The ones that truly want to work with you and you love to work with.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

Should I use my personal Facebook page for business
Jun 18

Should I be using my Facebook Personal Page for Business

By Jennifer Hall | Client Attraction , Monetising Facebook

Facebook could shut you down if you use your personal page like a business page, so what can you do?

In this video, I give you my thoughts on using your personal Facebook page for business. I'll help you understand the best ways to use it.

It's important to mention that if you have many Facebook friends who are potential prospects then it would be silly not use them but using your personal Facebook page/profile to purely run your business from will lead to Facebook shutting you down. 

So be savvy and be mindful of why people are on social media... to connect with other human beings not necessarily businesses and logos.

Give the video a watch 🙂

Work with Jen...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

social media
Jun 18

Boost Your Social Media Engagement by Changing Your ‘Tone’

By Jennifer Hall | Monetising Facebook , Positioning

Firstly, it's important to realise that likes and comments don't build a business. This is something that one of my coaches once said to me and it has been the prevention of a LOT of comparisonitis issues especially when it came to social media.

But if you are wondering how people manage to get engagement on their posts and why yours isn't quite cutting the mustard, I'm about to reveal a common mistake that many people make when posting on social media.

How Many Have Heard This Saying at One Time or Another? (Usually With Your Spouse) - 'It's Not What You Said, It's The Way You Said It!'

It's important to realise that the tone and style that you use in how you say what you want to say, will cause a certain response from other people and a lot of the time on social media that response is 'silence'.

Being me, I obviously seriously suggest that you indeed position yourself as an Expert but what I don't mean is... position yourself as a wooden encyclopedia/journal. 

It's important to remember that as much as you want to use social media for visibility, the majority of it's users are using it for personal connection, so you have to meet with that goal.

Ever wondered why that post you shared from your business page without comment got ignored?

Well, It's Because You're Broadcasting Instead of Actually Conversing with People

For instance, you post something from your business page of value to your fans - people who do read take value from it obviously and perhaps give it a like and maybe even a comment.

Then you take that same post, copy and paste into a group and wait for the comments to flood in... but they don't.

If you're treating communities as a place to broadcast value it's not going to go down well. People will accept it from your page because it's assumed that you are talking to the masses, but they are not going to like it at all in a group because they're there for conversation.

Here's a Better Way of Re-purposing That Post to Boost Social Media Engagement...

Begin with, 'Hey guys, I noticed a lot of you in here were talking about how to find your niche in the last few days and whilst I commented on your posts to help out and support, I thought it might be helpful if I posted some of my top tips on this that might help you gain a bit of clarity since this is my zone of genius. I'll tag those of you who I know were asking q's around this, I truly hope this helps you...'

Can you see the tone and context change?

It's less, 'LISTEN TO MY AMAZING EXPERTISE' and much more 'I'd love to come and contribute to this community on a human level.'

Be conscious of where you're posting and how you're re-purposing your content. Yes, you want to demonstrate your awesomeness and expertise but you also want to bear in mind how you're delivering that value and in what context/platform.

A Little Note and a Giant Truthbomb...

I hope you had a marvelous weekend! I spent mine visiting my family in York and seeing someone from my childhood who moved away to the states for 20 years and haven't seen for a very long time. It was so nice to reconnect after such a long time, and whilst a lot has happened (kids, business, living in totally new places) the relationship was still perfectly intact - don't you just love those moments! Connection is key to engagement and relationship building, and I truly believe that's made through conversation. Talk 'with', not 'at'.

Other training you may find useful...

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Work with Jen...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

How to grow your group using other groups
Jun 18

How to Grow Your Facebook Group Using Other People’s Groups (the non-icky way)

By Jennifer Hall | Client Attraction , Monetising Facebook

Using other people's Facebook Groups to build your own can feel icky, but...

Done correctly, it can be an excellent way to grow your Facebook group. In this video training I answer the dilemma of doing this the non-icky way and successfully networking a group in the classy way. 

Many newer entrepreneurs accidentally step on other peoples toes when they try to network in other people's groups.  Growing your group can feel hard. especially when the groups that are the best groups to be in are the ones that don't allow promotion.

However, there are ways that you can still let other people know what you specialise in and that will give them an obvious pointer to get in touch with you and join your group without breaking promotion rules or annoying the group owner and avoid being chucked out.

Work with Jen...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.