Stand Out as the Unique Expert
Jun 12

How your Quirks can help you Stand Out as a Unique Expert

By Jennifer Hall | Client Attraction , Positioning

It's time to stop pretending to be someone you're not and stand out as a unique expert

Today, I'm embracing my quirks and it may seem contradictory to what I usually say.

In my best-selling book 'Expert Unrivalled' and sell out programme Expertology, I give you an exercise to complete. In the exercise you take someone you truly admire and write down all the qualities that you admire about them. You then write down ways in which you have demonstrated them in the past and how you can harness those qualities in the future. It's certainly a powerful exercise!

But there are times when no matter how much you admire a quality is just doesn't come naturally to you and actually that point of difference, that quirk, when you embrace it as a strength, it could be your ticket to your future success.

Embrace Your Quirks

So today I'm declaring a quirk that I'm embracing, accepting and harnessing...

***Quality I admire in others - ' Grace'.

I've never had much luck with grace (in my mind it's that quiet leadership that's powerful and respected)...

... even as a child, I was referred to as a 'fairy elephant'. Whilst I do indeed demonstrate grace in certain situations, on the whole, I'm excitable, passionate and loud with it. 

Stand out as the Unique Expert & Harness your Zone of Genius

But the thing is,  I've been told that my passion is infectious and being that my greatest attribute is being motivational, without this quirk, I don't truly believe I could utilise this superpower.

Forget quiet power, it's just not me... bring on the loud passion and the childlike excitement!

Quiet has never been part of my DNA. Strong, loud, passionate and excited oh so definitely is. And for creating a movement of powerful entrepreneurs who own their worth, expertise and uniqueness, these are all incredible strengths.

This quirk allows me to be BOLD in the face of uncertainty and it allows me to motivate and inspire. It allows me the ability to shine a huge beaming light on what makes people 'unique and special'. It allows me to be brutally honest (with an arm around the shoulder) with my clients, and most of all it allows me to be truly me.

***What quirk are you embracing today as a strength, come on over to my Facebook Group and declare it so you can start embracing and harnessing it right now!

How to attract high paying clients
Jun 11

Where & How to Attract High Paying Clients

By Jennifer Hall | Client Attraction

In this video training I go over the simple steps to attract high paying clients.

To attract high paying clients you have to realise that they are right under your nose ready and waiting to spend money with you, perception in this instance is a lot to do with it... just click below to watch how.

Below the video you'll find the training notes and summary of the video training.

How and where do you attract high paying clients?

This is a common question that is asked and I'm not surprised...

We'd all love clients who are willing to pay more for our services but we get caught up in the questions of where they are and what do we need to offer them when actually we need to be focusing on other areas.

Firstly, you can attract high paying clients in the exact same places where you find lower paying clients.

The only difference between a client who is willing to pay more and a client who isn't, is that they have more belief in the possibility of a larger transformation and they are more serious about making a serious change.

It's the mindset of the client that's different.

But seriously,Where are they actually? 

So you could argue that you could find these people at niche/industry related events that have paid entry - they have made the effort to travel there AND they've paid for a ticket. These are people who are potentially more committed to transformation.

The same could be said for paid memberships on some level, they're serious about paying for value and opportunities for growth.

But this only answers a small part of the question, the real question is how do YOU ATTRACT these serious buyers to buy from YOU?

So here's some Truthbombs to help you out...

1. Well first things first, would someone who wants to pay for a serious transformation pay cheap prices?

The Answer - No they wouldn't. They'd be suspicious of why it was cheap and they wouldn't have the confidence that the service is the right thing for them. So it's time to look at your pricing to ensure that you're charging at the right level.

2. On the other hand, you also need to make sure that the offer is also promising the value that they want and that it matches the level of pricing you're charging at.

So the next question to ask yourself is, what package can you create that is so valuable to your ideal client that they can see the return on investment as clear as day?

3. Are you a specialist?

If you're not specialising, you'll be lacking the trust and credibility to attract high paying ideal clients need to have in you in order for them to feel confident and comfortable investing in you. People will always pay more for specialists because they know the service will fit them like a glove.

4. Along with all of that, are you kind of industry game changer that someone would want to pay a high amount in order to help them?

It may sound like a harsh question, but are you truly stepping up and into your full potential and owning your worth?

Get really honest with yourself about how you feel about charging, earning and delivering at level... if you're not, you'll struggle to attract anyone willing to pay those higher amounts.

Work with Jen...

If you'd like to chat about how Jen can help you step into your worth, specialise, gain clarity on what makes you awesome, unique and wanted, AND create a game-changing mindset so you can confidently start charging more for your services, then get your call booked in now.

These calls are for incredibly ambitious entrepreneurs who are ready to go bigger in their business. Book your call here:-

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

Feel like the expert and banish impostor syndrome
Jun 10

Feel like the Expert without Feeling like an Impostor

By Jennifer Hall | Business Mindset

How to feel like the Expert Part 2

In this video training, I show you why traditional positioning as an Expert can lead to impostor syndrome and what you need to do to avoid it.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills in complete integrity, then just book a complimentary clarity call with Jen Hall here

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

Become and feel like the expert
Jun 08

How to Become and Feel Like an Expert

By Jennifer Hall | Business Mindset

How To Become An Expert And Feel like An Expert Too...

Expert Status is subjective; who defines when you become an expert????

  • Instead of worrying about whether you're an expert or not, focus instead on being a specialist.
  • Being a specialist means you specialize in getting a specific result and overcoming a specific problem. As long as you're confident that you can get them the result then that is ALL that matters.
  • When you're a specialist, your marketing can become targeted, streamlined and way more effective. And whether you think you are or not, other people will automatically perceive you as the expert anyway.
  • People buy results, and if they know that you're a specialist in helping them specifically achieve the result that they want, they are going to pick you over a generalist every time!

Watch the video training below for the full insights.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique expertise then just book a complimentary clarity call with Jen Hall here

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Other training you may find useful...

Learn how to price your services
Jun 06

Price Your Services & Charge Your Worth

By Jennifer Hall | Business Mindset , Pricing

Price your services and charge your worth... 

(The script from the video training on how to price your services and charge your worth)

One of the biggest questions that I get asked is how do I price my services?

Firstly,I have to say to you, it doesn't matter what I think you should charge or indeed what anyone else thinks you should charge.

It only matters what you think.

Because pricing is all in your head. It's a mindset game.
The biggest driving force behind your pricing is how much we believe that we're worth.

Write up continues below... (keep scrolling)

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Understand what you bring to the table...

''Because your net worth will never be more than your self worth.''

So understanding what you bring to the table is vitally important.

Ask yourself... What's awesome about me? and genuinely answer it!

Part of pricing is owning your worth, owning your awesomeness, and knowing the value in which you bring to the table.

Which is why understanding your micro-niche, your specialism, your expertise, the result and return on investment that your client gets is really important to take into account when you're pricing your services.

It doesn't matter what I think, because if you think that you're charging too much, you'll hold back from selling your services.

You're going to be unconfident in how you come across, and in how you put those prices across when you tell people how much it is.

It's going to show in your energy.
It's going to show in the way you say it.

And if you charge too little, what you'll find is that actually you will start feeling resentful towards your clients.

You will start feeling like you might feel compelled to start cutting corners.

That where you may have once wanted to over deliver, you now do the bare minimum, because they've only paid a certain amount, and therefore you're not doing any more than you 'have to'.

Think about that from a customer perspective.

How that actually feels to be on the receiving end of somebody who is constantly pulling back and holding back on information and support because they feel cheated.

Isn't it far better to pay a higher amount and actually receive an excellent service, and that over delivers?

As a customer experience, that feels so much nicer.

And if you think about the lifetime value of your clients, keeping them happy and coming back for more is essential to a profitable business.

Getting clients is expensive! The amount you pay for a lead, whether that's in time and effort, or for a paid ad, or for however else it is that you get your clients it's costly and time consuming!

There's a lot of effort, time and energy, that goes into getting that client.

And so what we don't want to be doing is getting clients coming through the door and then pissing them off and them never buying from you again.

So realise that by undercharging, you're actually doing your clients a disservice.

The amount you charge for your services, has to feel good.

It has to feel worth it.

And I'm gonna take you through a process in a second, that's going to show you how you calculate your prices, in perhaps a sightly unorthodox way but one that has worked for me and many of my clients.

No more charging time for money...

If you are currently charging for time, that needs to stop.

Yes it needs to be taken into account, but it's not the main
factor that you charge for.

People don't pay for your time and actually your time is the most precious thing you own.

It's not about paying for the time. It's about paying for the results.

And it's however long it takes to get that result, is how long it takes; no more, no less. (unless of course you're selling purely a support/retainer package, but even then your result is that you're providing an insurance policy if they struggle, they're not purely paying for your time, even though I'm sure you're fun to be around.)

Don't feel that you have to pack a ton of extra time into something to make it feel worth more, because you don't have to do that.

It takes as long as it takes.

How long should a program be?

As long as it takes to get the result that you're promising.

So we wanna shift it over from time to results.

I'm gonna get the trusty white board out here, so I can show you what
we need to be doing.

So the first thing we need to be taking into account is...

What result are you getting for your client?

What result am I getting my clients?

It needs to be a solid result.

And in order to make it solid, you need to be asking yourself

'How will my client know when they've received the result?'

Now you need to be thinking about the return on investment of that result.

So what do I mean by return on investment?

I mean, what impact does it have on their business, their life, that that result gives them?

And think about the wider impact.

Think about their health, their mental health, their finances, their relationships with their family, with their friends, whoever that might be.

It's really important to take into account all of that, the result and the impact.

How much is that worth to your client?

How much is that worth to the right person?

Because the other thing to consider here is that to somebody who doesn't want that result or the return on investment, to them it's not worth much at all.

But think about the ideal client. The ideal client that wants those things.
How much is that worth to them?

That's how we start thinking about the kind of price we want to be charging for.

Now we need to start thinking about, what I like to call, this is where time can come into this, is the energy expended.

So you've got results and the ROI, now we wanna be starting to think about the energy expended.

Now the energy expended is to do with the time that you spend with your clients on calls, the support time that you are offering in between sessions.

If you are offering support time, how much access do they get?

What are the boundaries around that access?
When can they get a hold of you?
What's your response time?
How urgently can they get a hold of you?
How much access is there?

Think, take that into account as well.

Then you also wanna be thinking about perhaps any prep time.

It'll be different from business to business, but is there prep time
involved for each client?

Take that into account as well.

We also need to think about the level of support.

How much of you are you giving?

How much energy are you putting into this client?

We need to think about, and visualise, that process.
From the moment that they say 'yeah, this is what I want', and they've signed the contracts, and whatever else and you're about to go ahead - visualise that process of taking them through your process of the access that they get, the support to go through those calls, the results that they're getting along the way, the process - all of that.

The system that you go through.
Really visualize it.

Physically close your eyes.

Close your eyes and really take yourselfthrough the paces of
what that client will be being taken through and the level of support and energy expended on your part, on what that includes, okay?

So we're looking at the result, the return investment, we're
looking at the energy expended.

Now there's one more thing that we also need to
take into account here...

Let's just call it awesomeness!
So we need to take that into account.

Now awesomeness, what do I mean by this?

I'm talking about your experience in the area that you're helping
them to achieve the result.

So how awesome are you?

If you have qualifications, that's part of your awesomeness.

You've spent time and money investing in training that has helped you to increase your awesomeness.

Think about the experiences that you've been through, the hell and back, which has created how awesome you are right now.

We need to take into account all of that back story as well, to really own our worth.

To really start to realize what we bring to the table.

Writing down all of your qualities and attributes that help them achieve that result.

Writing down all of the experience, qualifications, training
that you've been through that helps them achieve that result.

We have to take into account all of those things...
And that equals your price.

So what I want you to do is I want you to actually think about a price right now.
And I want you to write it down.

Then I want you to question it.

I want you to really think about everything we've just gone through, and visualizing that whole process (after you've done the prep work.)

You've got to have done the prep work first on understanding everything we've just been talking about, as well.

You need to write down the prep for the result you're giving them, the return on investment, the energy expended - really go through that
strategic thinking.

What are you giving somebody?

Once you have your figure written down, close your eyes and ask yourself-

'How good does that make me feel?'

Would I feel ripped off if I was to get that amount?

Or would that amount make me feel comfortable?

And this is where it
gets a bit shady right, because when we start
charging more for our services it's always gonna have that moment of 'eeeek'.

The amount of people I've run
pricing talks in the past, and the following month I
had the same people come back and they were like, 'I did it'.

But the feelings that they went through when they did it...

(This one person did it through an email.)

And so she said 'I wrote down the price in the email'

And she was like... 'and then I edited it
deleted it and rewrote it again.'
And finally she pressed send.

And it was that moment of 'holy cheeseballs, I just asked for more than I've ever asked for!'

And apparently this person took two days to come back to them, and when they did they were like yeah, sure, no worries, let's go ahead.

And she was over the moon.

She was over the moon, but it was still scary.

So it's not going to feel totally 100% comfortable.

And you do have to build your courage up ever so slightly.

And I'm very careful when I say this, because a lot of people out there will say that raising your prices means that you have to take a bravery pill.

And I'm not too comfortable
with that analogy because it assumes that you are charging beyond your worth. And you're not doing that.

What I want you to do is really feel into it.

Really own your worth.

And truly charging for that.

But it will still feel like you do... okay let's compromise here, you're gonna take half a bravery pill, right?

You're gonna have to have that uncomfortableness of doing something new that you haven't done before.

It's the uncomfortableness of never having asked for this amount before.

The anticipation of how will it be received?
It will feel uncomfortable.

But as long as you know, with every fibre of your being, that you are worth that amount.

There is no haggling, there is no discounting, it is what it is.

And if they truly, truly can't afford it, which by the way, is very rare.

When people say they can't afford something it generally means that
you haven't demonstrated the transformation and value enough or they're not your ideal client.

But if they truly, truly can't afford it, then you can go back and say okay, so what's your budget?

And what else can I do for you instead that will help you progress from where you are right now?
You're not offering the same package, because that's worth what it's worth.

But you can maybe do something slightly different for them that's within the means that they can afford.

So, think about all of that.

Think about the visualization.

Think about what they're receiving.

Think about your energy expended.

Your worth.

And write that number down.

And then just test yourself, just increase it slightly and see how that makes you feel.

Keep increasing it and just see how it feels inside of your body.

And you'll get to a point where you're like, 'that's the number'.
That's as far as it's at for it to feel good.

And it doesn't matter what that number is.
It doesn't matter what anyone else thinks.
You have to feel good about it.

But do know this, if you price cheaply, you will be associated with that price.

And just to tell you a little bit of a story...

I helped my other half start up his business and I occasionally wade in with a bit of business coaching.

And getting him to raise his prices has been an ongoing battle for a while.

He finally raised them, and by a significant amount, and he actually found that as soon as he did it he got more bookings.

And the reason is, is because his prospects were looking at the competitors in the market and wondering why he was so cheap.

He was going along the lines of 'oh because we're cheaper, therefore, we'll scoop up the rest of the people.'

But actually people are skeptical.

They're like, 'well hang on a minute, why are you so much cheaper
than everybody else around?'
'What am I not getting?'

That means that the cheap price makes people uneasy.

So whilst, and this is very important, whilst I say don't compare yourself to other people's pricing points, what I'm saying is, is don't use their pricing point as a marker for yours.

It depends on the type of business that you're in.

For instance, airlines, okay.

There are comapnies like RyanAir,

And, I think it's Southwest airlines, I think, forgive me if I'm wrong, in the US, who are very, very successful and they both position themselves as the low fare airline.

And everything they do is stripped back to the bare minimum so that they can supply a low fare, but that's because their customers, don't care about the fancy meals.

They don't care about the business class stuff.
They care about getting to A to B, as cheaply and as quickly as possible.
That's what they care about.
They don't want to have to pay through the nose because they don't care about all that other stuff.

They just care about getting to where they need to go for as little money as possible, right?

So that works for that kind of business.

But ask yourself, does that work for your type of business?

Is that for you?

Andy's clients, they didn't want to do it on the cheap.
His ideal client is not a backpacker.

By the way, he's an adventure travel company helping people
up to Everest base camp.

But it's a scary thing going to Everest base camp.

It's nerve racking.
They've got a lot of questions.

There is danger involved with it, if you don't do it properly.

So for them, it's not about just doing it as cheaply as possible,
it's about peace of mind.

It's about making sure that they're looked after.

That they're with a trusted company that makes sure that their travel arrangements are sorted, that they have somewhere to sleep. That they're fed. That they're not going to die up there, right?

They associate the cost with being looked after. So cheap doesn't work.

And so you need to discuss with yourself how you want to position yourself. That does have to come into it.

Don't be looking at other people and what their price is of, because you don't know their mindset.

They could be the most... and this is the thing... you could look at them and go 'wow, they're awesome and they're only charging that amount.'
Well, that's up to them.

You know, you might see their awesomeness, but do they?
Are they owning it?
Are they charging their worth?

And pricing, you know, from the outside there is a perception.

People are skeptical.
People are savvy, people do question why things cost the way they do.

So have a good thing about that and take all of that into account when you're thinking about pricing your services.

I hope that helps.''

Work with Jen...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here

Other training you may find useful...

Click here to watch the training on 'How to Attract High Paying Clients'

How cam I help my clients
Jun 05

How can I help my clients when I can’t…

By Jennifer Hall | Business Mindset , Client Attraction

If you're feeling out of integrity helping your clients achieve when you're struggling then here's the thing...

Ask yourself this question, what ARE you helping your clients achieve?

Does it really have anything directly to do with what you continue to struggle with?

If yes, then it's time to specialise and strip out all the parts that you feel out of integrity 'teaching'. It's imperative that you walk the talk otherwise you'll continue to hold yourself back from gaining clients. 

If no, then it's time you let that shit go. 

It's no one else's business what happens in your business and life that has no real relevance to what you do.

  • People don't buy from you because you earn a ton of money.
  • People don't buy from you because you have left your job and run a successful business.
  • People don't buy from you because you have a huge following.
  • People don't buy from you because you have a team of people who support you.

Unless, of course, any of that is what you teach.


They buy from you because you can solve their problems and help them achieve their desired goals.

Focus on what you're good at and forget the rest, you'll see it all magically follow your zone of genius.

Become The Expert You Desire To Be...

***If you're ready to sharpen up your value proposition, niche, & ideal client; be able to communicate why your prospects can't afford not to work with you and convert your ideal clients with ease, then it's time talk, just click here to book your Clarity Strategy Call

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Jun 05

No clients? No Problem…

By Jennifer Hall | Client Attraction

No really, that's the problem...

If you're not solving a problem for your clients, you'll NEVER be a 'must have' for your prospects and you'll always struggle to convert prospects to clients.

People buy solutions to their problems - in fact, they'll spend a LOT of money on solutions to their problems.

If someone likes you and trusts you as the expert, and you can confidently promise that you can help them overcome their problem, there is a very strong chance they will pay you.

So your mission for today should you choose to accept it, is to define the genuine problem you solve in one sentence.

Now here's the catch...

The problem you solve must be a KNOWN problem that they truly DESIRE to have fixed.

Therefore, if they are not aware of the problem, they will have no desire to get it fixed. So even if you raise awareness to a problem that they didn't at first know that they had, you should always be linking it back to the known problem that is causing them pain.

So, is figuring out the problem that you solve is something that you're struggling to define? Do you know that you're being overlooked by potential clients because of your failure to communicate your value in the market. Then it's time to take some action.

Because every person that overlooks you will be going elsewhere to have their problems solved. I'm not scaremongering here, of course, there will always be more people for you to help. But equally, how many people are you going to lose to a lukewarm presence before you take action to stand out as the go-to person to help them?

If you would like to explore this further to get the answer to this question...

I have some space in my calendar for 4 people this week to discuss how to finally sharpen up your value proposition so you can truly become a desired expert in the market.

The next catch, these calls are totally non-obligatory. This means you can come away from the call having only invested the time of the call and not a minute or penny more without ANY hard feelings. But these calls are reserved for those who are seriously considering working with me and want to chat and find out how they could make that happen.

Just click here to book your call!

Jun 05

Going Back to My Woo Routes

By Jennifer Hall | Business Mindset , Productivity


'Some Of You May Or May Not Know This, But When I First Started Coaching About 5 Years Ago I Started Out As A Life's Purpose Coach'


I helped people find direction in their career by digging into their innate talents and the things that lit them up to find a more fulfilling career, I even qualified as a meditation teacher. Since then, I have pivoted a few times to get where I am now. I help Coaches & Experts to position themselves as a 'must have' in the market to easily attract their ideal clients.

But back in the day, I was heavy on the mindset piece. Yes, I'd read The Secret like everyone else about a decade back. But do not be alarmed. I am very aware that this book has about a thousand holes. When I accepted the fact that praying for things does not mean I am destined to receive them, I found made a lot more money. Funny that! But last night after pondering my week away and making the most of the head space that has subsequently been created, I realised that it was time for me to take a mindset sprint.

Working on your mindset should never be 'put down' as such, but there are times as human beings where heavy sustained effort on one particular thing does wain in order to make way for different focuses.


But we're nearly halfway through the year and I'm rested. I'm ready and motivated to push past some of the blocks that I know are keeping me from my bigger goals.

I've noticed of late some past limiting beliefs slowly getting louder that I know in reality just aren't true. So I'm starting this mindset sprint today with positive affirmations...

'I Am...'

*** I am loved
*** I am enough
*** I am capable
*** I am a success
*** I am healthy
*** I am beautiful


I know from my woo roots that these will mean NOTHING unless I actually start to notice the evidence of all of these things as it stands right now. So with this, I will also be writing down the evidence that matches each of these statements no matter how tiny!

The Challenge...

So I'm setting you a challenge. Write down your 'I am...' statements. Start writing down the evidence of each one, and make it your personal challenge to find the smallest and the largest piece of evidence possible on your evidence list!

The point?

I guarantee you'll feel more empowered to reach your goals than you do right now. Don't have concrete goals? Then before you do anything else, write down the following:-

For this month, quarter or the next 6 months (you can do all or pick the time frame which feels good to you)

*** How much money do you want to make?
*** How many clients do you want/need to work with to make that amount?
*** What personal achievement(s) do you want to make?
*** What is your main health goal?
*** What are the things that you want to do that will make you beam ear to ear? (not to accomplish but that will make you beam just through the act of doing)

AND you can download instantly my FREE Goal Getting Goal Getting System here to layout exactly how you're going to achieve them! Be warned - it uses the word manifest a couple of times! 😉

May 23

Does Audience Size Really Matter? – The most honest answer you’ll ever hear

By Jennifer Hall | Client Attraction , Pricing

You're probably expecting me to say that it doesn't but the fact of the matter it does unless you're willing to go high ticket, which by the way...

You definitely should!

  • Small audience = less people to sell to
  • Large audience = more people to sell to
  • Truthbomb - It takes the same energy to sell something at $200 as it does $2000 or $20000

    So if you have a small audience that's made up of quality ideal prospects that would 'pay anything' for what you have to offer (which is your aim by the way - people need to truly desire what you have to offer, it's got to be a 'must have' or you'll always be convincing people of the value) then selling high-ticket, high-end amazing programmes makes good business sense.

    Why? - Because you can make more money from fewer people.

    • Selling low ticket items to a small audience = a lot of energy expended for very little money.
    • A larger audience means you can sell more (as long as they are full of quality leads of course)

    However, higher ticket means more effort on the delivery end, so there are only going to be so many people you can physically help in this way before you reach capacity, which is where delivering lower ticket items which typically take on the form of '1 to many' delivery or self-study can become beneficial to open up income streams that are still worth the effort and allow you to maximise your time.

    But you've got to take it one step at a time. Growing a high-quality audience takes time, which is why creating high-ticket offers in the first instance is the smartest way to go.


    • You train your audience to buy at a certain price point, so people will associate you with the price point you shout most about. 
    • Discount a lot - people will associate you with that discounted price and will be less likely to buy from you at a higher price point.
    • Sell high-ticket and promise a big transformation the most - people will tend to want that the most even though it's more expensive. Spend your time telling/showing people that they get big results when they invest at that price point, that's what they'd prefer to be investing in.
    • Sell low-ticket and promise the world at that price point - they'll wonder why they should be spending more with you if this is the level they can get.
    • If you want to sell at both a high-end and a low-end price point, make sure you communicate clearly the difference between what the products offer so that there's a clear value ladder and they know there's more to be had.

    So size does matter depending on the price point you want to sell at. It will matter big time to your bank balance. So get smart on your offerings, own your expertise and be clear on what people can expect from your products at which price point.

    Truthbomb Time

    If you can't communicate the transformation and value (why your programme is a 'must have') then you'll struggle to sell anything at ANY price point, high or low.

    Understanding your ideal client, what problem they truly want solving and the desired outcome they'd pay anything to get is critical to becoming a desirable person to work with and become well known for being worth knowing, which is where your audience size will inevitably get larger automatically giving you more options for your business.

    You get money from people, so of course audience size does matter but what matters more is the quality of those prospects (ideal client material) and what price point you choose to sell at.

    Punchline: -  Small audience size does not equal less money if you're smart.

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    How to gain leads from networking
    May 22

    Struggling to Generate Quality Leads from Networking?

    By Jennifer Hall | Client Attraction , Monetising Facebook

    Why you're struggling to generate quality leads from networking...

     One of the BIGGEST reasons you struggle to generate quality leads from networking is because you're not KNOWN for something.

     Now I don't necessarily mean Tony Robbins known, in fact, I'm not even talking about Chris Ducker known... I mean - known (for something) in the circles that you hang out in.

    And those circles don't need to be crawling with tens of thousands of people, it just has to be in spaces where your ideal clients hang out.

    'Notice I said 'known for something' not just known. Famous does not equal $. Being well known for being worth knowing is where the $$$$ are at.'

    If you're able to clearly communicate what you do AND you're 100% certain that you're communicating a genuine want and a solution to a genuine problem that your ideal clients want and suffer from, and you become known in your circles where your ideal client hangs out, there is no reason why you can't turn those prospects into leads and convert them with ease.

    So if you've been struggling to generate leads from networking, ask yourself what's my problem?

    1. Am I taking the actions I need to take to become known in my circles? Consistency, visibility, clear links back to what you do?

    2. Do I have complete clarity on what my ideal client truly desires and the problem that they suffer from? Put another way, do you know what they are willing to pay anything for?

    3. Am I hanging out where my ideal clients are at?

    Or is it perhaps a mix of all those things? Many people struggle with doing the first point because of the lack of clarity on their ideal client... oh and guess what, if you don't know where they are hanging out you don't have true clarity on who they are.

    Gain clarity on your ideal client by downloading my 5 Steps to a Money Making Niche workbook here