May 19

Why I Switched Business Insurance Providers

By Jennifer Hall | Business Alignment , Business Mindset

Switching Business Insurance Providers...

This May Sound Like A Potentially Dry Subject But Bare With Me...

When I originally went with my previous Business Insurance providers they asked me what I did for a living so that they could provide me with the best insurance. ACE, top points to them. They were making sure that what they were selling was RIGHT for me.

But This Is Where It All Goes A Bit Wrong...

They continued to look at the products they had in front of them and realised that nothing quite fitted my business.My business being a coaching/consultancy / speaking hybrid business. so they said this, 'the closest thing we have is a business consultancy package, would that be ok?'

Now being that these were supposedly high-level insurance providers, I stupidly made the assumption that this was my only option. I presumed that 'it will have to do'. If I'm honest I was a little nervous the whole time having this half-baked insurance policy that 'sort of' fitted my business.

TRUTHBOMBIt Doesn't 'Just Have To Do'...

When my renewal came around I decided that I was going to do a bit more research. Then someone recommended the one I'm now with.

When I rang them, the lovely chap introduced himself as Steven the Insurance Expert. He said he was here to find the perfect insurance product for my business.

He was indeed an expert and explained complicated insurance jargon in an easy to understand way and reassured me that the cover would fit my hybrid business perfectly!

The insurance policy was actually more expensive. Not by much, but it offered a ton more value. It was GDPR compliant (not something that truly excites me but I needed none the less) and I knew would cover and protect me for all eventualities, therefore giving me total peace of mind. It meant that little niggle of worry, had magically disappeared.

Punchline...

  • When you get expert help, explained in a way that you understand, that perfectly fits the person it was meant for, and if you are reassured that what you are getting fits your wants and needs, not only do you feel like you have gotten an incredible service, you are also happy to pay more.

 

  • Becoming the expert/specialist and micro-niching is KEY to earning a high-end income and keeping your clients happy.
Charge with integrity
Jan 22

How Much ‘Should’ You Charge?

By Jennifer Hall | Business Alignment , Pricing

Today I'm not just talking about charging your worth, I'm talking about...

How much should you charge...with integrity!

You may want to charge top dollar for your services because

  1. you want a bigger income and
  2. you believe your results are worth it...

BUT...

One of the biggest blockades to you feeling able, and having the integrity to charge and be paid high-ticket prices, is your willingness to invest the amount of money you are charging in your OWN development and coaching.

If you're hoping someone is going to pay you top dollar, when you are unwilling to pay top dollar UP FRONT for your own personal development, then you have a serious issue with integrity!

You have a serious issue with the ability to believe in your success...

And thus a flaw in the ability to believe in your clients.

Your BELIEF in both the power of your 'coaching', personal development and the client’s ability to transform and leap to success with your guidance, is essential for your client to achieve successful results!

big Investments mean big results!

Stepping up into a new league happens before the first session of coaching even starts. It happens the moment you invest a large sum of money. It's a reflection of how serious of an intention you are making.

So How do you get serious dream clients?

The answer is...CHARGE MORE!

​BUT...

If you're not willing to take yourself seriously... don't expect anyone else too.

What you charge must be in line with what YOU are willing to invest in yourself!

shocked smiley face FB controversial Rules
Aug 21

12 Potentially Controversial FB Rules for maximum impact and engagement

By Jennifer Hall | Client Attraction , Monetising Facebook


  1. Don't post and run! This also counts for value posts too. Frankly, I find it annoying when I see posts in my group from people who love the sound of their own value but refuse to engage on anyone else's posts! (PS I've been guilty of this in the past... no ivory tower over here) 
  2. Network! BE part of a group, not an empty number! Build a relationship with the leader of the group and support them. Build relationships with the other 'hell yeah' members of the group. Actually involve yourself in a discussion. A like or a heart doesn't cut it. (also guilty in the past) 
  3. Get to know the ethos and mission of the group! Post relevant value in line with it that respects the leader. If the group or the leader is not in alignment with your values or isn't relevant or valuable to you... get outta there! 
  4. Be respectful but strong and stand in your truth! You'll be respected and NOTICED for it. 
  5. Remember there is no competition only collaboration! Carve your own corner of the world and stand together in strength. 
  6. Be mindful of the traffic in the group! If it's a quiet group don't spam four messages in a row, it's not necessary and it's annoying... if it's a very busy group it may be able to cope with more... but don't dilute your message. Quality over quantity. 
  7. Tell your reader/viewer what you want them to do next! Make sure there is a point behind what you're sharing. Memes and generic inspirational messages without relevance to your zone of genius/message is a NO! 
  8. Know your mission and your message and make sure your posts are in alignment! Inconsistent and mixed messages cause more harm than you realise! 
  9. Hang out and network in groups where your Ideal Client hangs out! Obvious but it does involve stepping outside your comfort zone. 
  10. Introduce yourself and stay engaged and connected! Ask for help or for an opinion and start engaging early! 
  11. Only promo where you're allowed to promo and make it obvious! In the words of Jessica Lorimer - 'if you're going to sell, SELL!' 
  12. Your primary purpose should be to serve and support! Make sure you do because you'll be loved for it and you'll attract the right people!
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