Can I ask for your help with some market research for my business?
This question will RUIN your business from day 1 if you’re not using it correctly.
Asking this question before you have identified your ideal client is a recipe for disaster.
Let me tell you why…
My strong advice is to work out who your ideal client is first! This may seem contradictory to tradition but trust me, I did it this way and it saved me a lot of time, confusion, and failure.
As a Coach, there’s a simple way to identify your IC… it’s you! It’s you at some point in your journey.
When you work out ‘who’ you’re speaking to first, the following things happen…
So as you can see a lot of time, confusing and heartache is saved when you get clarity on who you serve and what you help them with FIRST!
Don’t get desperate when you don’t know who you’re talking to and just ask random questions to the general public.
Random questions will receive random answers = GAME OVER!
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.