No, I don't...
Too many people and even some marketing leaders make us feel ashamed of emailing our list. They complain and make out that emailing your list ‘too much’ will result in people hating you.
I'm human too and I worry about what people think of me and I worry about pissing people off. Although, I email my list around 3 times a week, sometimes more, and I know people who send emails daily & their audience LOVES them! Likewise, I have been known to send 4 emails in one day… (if you email around twice a month I’m imagining you running for the sick bag right now).
Consequently, In my last launch, I hesitated to send the last reminder that the early bird was about to close. ‘Surely they’ve had enough reminders right? They’ve had 3 emails already??’ So I wrote the email, and hovered over the send button. Then I shut the lid on my laptop, made a tea, gave myself a slap, and sent the email. And bam a sale!
So, If you find the emails annoying, unsubscribe.
Furthermore, If you are scared of unsubscribes – why are you holding on to non-buyers?
FACT. I don’t JUST send promo emails, I like to share incredible value to make an impact on my readers. But, I’m also running a business & the people that like my stuff - want to buy my stuff – simple as.
Run it through this filter, as long as you’re hitting two or more of these as a yes then you’re good to send…
Is this email...
If they’ve asked to be on your list and your emails are helping them (that includes selling them the product that will change their life) – email them.
They want your help, they want more you! Emailing isn’t sleazy UNLESS you spam.
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Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.