Category Archives for "Client Attraction"

rejected by clients after lie
Dec 06

This lie is killing your business…

By Jennifer Hall | Client Attraction , Client Conversion

Are You being Rejected by potential Clients?

The pandering advice that you've been told and have probably been telling not just others, but yourself, is usually told at the moment you get rejected by a potential client, and your coach/biz bestie says...

'They obviously weren't your ideal client!'

Now, sometimes this is the case. Sometimes they genuinely were not your ideal client. In some cases you made a lucky escape.

But i'm going to ask you...

how often do you get rejected?

I know this is a very triggering question. But please know that I'm not asking you just to ruffle your feathers. I'm asking you because if you're experiencing rejection after rejection, we have to face the real possibility that it's not them, it's YOU.

I know, I know I'm twisting the knife.

But hang in there because I want to open your mind to a new possibility...

We can either keep lying to ourselves and experiencing the same outcome, OR we can face the truth!. We can make a change, and get a different outcome.

Why Are We being rejected?

A lot of the time when we experience rejection it's not that people don't want to buy from us. Sometimes people adore you and they truly WANT to, but they just can't seem to justify it in their heads. It seems like a lot of money for what they're not sure they'll be getting.

Your 'unsure prospect' generally rejects you for these reasons:

  • They can't see a return on investment.
  • They don't trust you to help them achieve their result.
  • They're not clear on what they'll actually be achieving when they work with you.
  • They have a 'better' option.
  • They're scared that they themselves can't achieve what you're promising.

Knowing this information is truly empowering because we can start to identify which one is happening and what's missing in our marketing. Because if you're marketing is done well, your prospect should already be converted to a 'YES' when they approach you.

how can rejection be avoided?

So the next time you're rejected, instead of telling yourself this lie, first ask yourself these questions...

  • Did I truly show them a return on investment?
  • Have I done everything I could to present myself as credible. To build trust with my prospects so much so that they feel totally confident in my abilities?
  • Have I been really clear on the solid results/outcomes that they will get. Will they help them to get them to their overall 'success island'?
  • Why didn't they choose me? What could I have done better to tune into they're true desires/wants/values?
  • How can I help them build confidence in themselves that they too can achieve the results that you help others to do?

to Conclude...

When you stop running from the truth, you'll find that the answers. The answers you receive will be so illuminating that it will allow you to do something different to get the result you want...

A YES!

Work with Jen...

If you'd like to discuss further how you can convert your potential clients with ease, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

marketing lies
Dec 03

Marketing Lies – What Lies Have You Been Told Or Are Telling?

By Jennifer Hall | Client Attraction , Truthbombs

A marketing lie that is going to hurt...

Like, it's really going to hurt!

Because you'll probably have found yourself saying this to someone else at some point.

Why?...Because you're a nice person!

But the problem is, there is so much advice that is given with the best of intentions but is actually killing your business success. Pandering to someone just to make them feel better in the moment isn't going to help them with their long term success.

The Lie...

Brace yourself and get ready for the lie you've been told and you're probably telling...

''Your ideal clients could never be bored of you!''
"LIE!"
"Yes they can! And they do!"

Just because they are ideal clients doesn't mean they love you unconditionally. Even if they were raving fans, that doesn't mean that they won't get bored if you put out stuff that isn't resonating or hitting the spot. I love my daughter and I'd like to think I'm her ideal mummy. But I'm also human, and there's only so many times she can make me watch Peppa Pig before I want to end it all.

Saying that people don't get bored of you, leads you to produce more drivel that just gets ignored. 

Your ideal client doesn't want to hear about how great NLP is. They want to hear about how they're going to solve their problems and achieve their desires.

They don't want to hear the same message being plugged out there like every other entrepreneur. They've seen it, heard it and they're tuning out.

My fear is so many people will be reading this and thinking well that means I'm screwed, because I'm really boring.

Here's the truth...

You are not boring, really you're not. But your content could be if you're creating from your left brain instead of your right brain, heart & gut...

In order to create interesting content, you have to create stuff that:-

  • MEANS something to your ideal clients. They will only find it to be awesome if they can connect it with themselves and THEIR wants. And desires, problems, beliefs, values, opinions...
  • Brings them something different, fresh & new that they haven't come across before. With so much content being created, people are actively tuning out. They need something that appeals to their intellect and offers to show them a different perspective they haven't explored before.
  • Comes from the heart and spoken or written with absolute passion, zest and power. You have to connect with your audience emotionally, so come from a place of emotion.

And of course, let's not forget, everyone loves a good nose behind the scenes of what's going on professionally and personally.

To Conclude...

There is an art to creating content that stands out and grabs attention. But it is an art that can be learned. You're not going to get it right all the time. Goodness knows I don't. But unless you make an effort to produce something that hits those three things above, it's likely that you're going to be ignored. Not because you're not amazing, but because what you're putting out there isn't bottling it up right.

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Nov 26

5 Ways to Position Your Business Idea as New to Grab Your Markets Attention (that the Gurus are trying to Keep Quiet)

By Jennifer Hall | Business Mindset , Client Attraction

pOSITION YOUR BUSINESS IDEA...

In this saturated arena of noise, it's become critical that you grab the attention of your market with your business idea to be in with a chance of gaining them as a client and impacting their lives.
 
But the problem is, it’s so easy to become bland and blend in with the rest of the crowd. Because of the inundation of content being pumped out there, people only want to consume content that offers them something NEW, that they haven’t yet come across.

But how do you make something appear fresh & new when it isn’t new to you?

Below I have laid out the 5 ways you can position your business idea/headline/hook/services as new. This information allows you to cut right through the noise and create compelling marketing content that your market wants to consume like their favourite dessert.
 
The examples below are to give you a starting point.Some creative licence is required to make the hooks standout and impact.

1. Expose Lies

Tell people that everything they’ve been told thus far is wrong. If you’ve noticed there seems to be a distinct smell of BS lurking around your industry and you’re ready to expose those lies and help your market do things the right way, then get out their speak the truth!
 
Example hooks -
·      Why (insert old way/lie) won’t work and this will
·      3 Lies you’ve been told about ( insert specific desire/problem)

2. Tell Secrets

People can’t bear the thought of not knowing something about the ‘thing’ that’s important to them. The intrigue of a secret that even the gurus/experts don’t know about or aren’t sharing, is strong!
 
Example hooks –
·      The headline I used for this article is a great example of an untold secret.
·      The book ‘The Secret’ utilised this principle to sell over 30 million copies.
·      The Untold Secret to (insert specific desire/problem) 
·      The ‘Russel Brunson Secret’ that helped to create his $40 million Networth

3. The Time is Now

People love to follow current trends and if something is timely, they are all over it like a rash, if it’s about something they’re genuinely interested in.
 
Examples –
·      Following a timely event/new research/announcement you could stress the importance of consuming your content NOW to the benefit of (insert problem/desire).
·      You could share your idea/pre-existing idea that is updated for (insert current month/year) to provide the ‘latest’ information.
·     Propose that an old way has stopped working and introduce a new way.

4. Forgotten Treasure

Bring back something that has been long forgotten. Some of the best ways are the old ways, and going back to the basics could be the best way for your audience. So just like fashion goes around in cycles, you could bring something forgotten back to the present and position it as ‘new’ all over again.
 
Examples –
·      This Long Forgotten Ancient Cure for Heart Disease Saved My Life 
·      How my Clients Used this Proven Timeless Strategy to Achieve (insert desired result) in 2018

5. Orange is The New Black

Let’s not forget that you might actually have something new, and perhaps without realising it. In fact, I’d go as far as to say that EVERY business ‘could’ have something new if they’d only create it.
 
But if you’re lucky enough to be first to the market with an idea that’s BRAND NEW, then make a big whale of a deal out of it!

Your idea would be cutting edge because you’ve reinvented a pre-existing solution and made it better in some way.
 
Examples of ways you can make your idea brand new –
 
·      More advanced / new version
·      Reorder, rebuild or reinvent an existing idea.
·      Develop an existing idea
·      ‘’I want to do this, but I can’t/don’t want to because____’’ - Solve a common complaint about a pre-existing service or a secondary problem beyond the immediate one.
·      Simplify a pre-existing solution to make it easier / faster to implement.
·      Deconstruct an idea, add your unique benefit and put it back together with that beneficial idea at the core.

Make sure you Crack this...

Number 5 is the most important to crack. Because it's the one that will be the most genuine and authentic and will shine out like a lighthouse in the fog. It's the bedrock for your entire marketing campaign and will compel your prospects to buy your product.​​​​

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your USP so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

stop looking usp
Nov 15

STOP LOOKING for your USP & Try This…

By Jennifer Hall | Business Mindset , Client Attraction


where's Your unique selling point (USP)...

If you've been racking your brains trying to find your USP (unique selling point) to no avail, it's time to stop looking.

Not because I want you to give up, but because it's actually extremely rare in such a saturated market to find a pre-existing USP. 

'You don't find one - you CREATE one'

But being unique doesn't mean you are useful. So when you are thinking about creating a USP you have to be mindful that there has to be a benefit to it as well.

be the best of the USP's...

Your 'way' of helping people has to be BETTER in some way. That's not to say that the other ways out there aren't awesome too, but you have to be better in some way for a certain someone to feel compelled to choose you. In order to be unique, you have to be brave enough to point out WHY you are different.

In the Monetise Your Message programme that I'm running at the moment, I'm currently helping my clients to create their USP's as part of their overall 'Desirability Factor'. Whilst i'm obviously not going to giving away the full paid content, I thought I'd share 3 top tips that might help when thinking about what makes you different.

3 top tips to discover What makes you different...

Top tip #1...

Get really specific on your ideal client. Once you know what kind of person they are, their habits, their faults, their likes/dislikes, the challenges that are specific to them beyond the immediate problem you solve, you can start to see how you can create a USP.

Example - one of my awesome clients Anwin Mbah, talented Wealth Strategist, creates a Spending Plan for her clients instead of a Saving Plan. This is because she knows that her particular type of client will reject/hate the idea of a savings plan because they have a spending habit. So by changing the angle in which she tackles their problem specifically, her way will work 'better' because it's designed with their mindset in mind.

Top Tip #2... 

Think about why your ideal client will struggle or has struggled in the past with other 'ways' of trying to achieve what they wanted. What could you bring to the table that would alleviate that struggle and make the process better in some way?

Top Tip #3... 

Of course if you have read my book Expert Unrivalled, you will know that what makes you unique and stand-out is the unique cocktail of your micro-niche/specialism, personality/style, values & opinions, your story etc. The entire mix is what makes you entirely unique and people will be drawn to the energy in which that mix creates.

But a very strong pull to choosing you over others is the logic behind your method. So don't just stop at 'I'm great so people will obviously choose me'. They might follow you, but in order for people to want to buy from you, you need a 'NEW SOLUTION'.

If you'd like to find out more about becoming a unique 'must have' then...

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Strategy - Are you a running a business or (1)
Oct 22

How to land clients fast! 4 Daily Activities

By Jennifer Hall | Client Attraction

I Have A Confession To Make... 

...and one that Gary V wouldn't approve of.

I'm ever so slightly addicted to a phone puzzle game. I got completely stuck on this particular level at the weekend. I was getting seriously frustrated as at one point I thought I'd done it, but to my horror I was trying to do something that wasn't the actual goal of the game. So I realised that in actual fact I was never going to win!

This is one of the biggest mistakes that I've made in business in the past. Following everyone else's set of rules regarding what I should be doing. Focusing on the task itself, instead of ensuring that the tasks actually related to my goal. So it meant that I never actually went anywhere.

'I was running a business instead of winning at business'
'It pays to check what the end goal is to ensure that what you're actually 'doing' will get you there.'

My '2 Modes' Strategy

These days I work in 2 modes, 'Short Term Strategy Mode' and 'Long Term Strategy Mode'. And for both of these modes I first have to look at my 'End Goals'

For instance, I look at what I need to do in order get clients right now (short term thinking) because landing clients is ALWAYS the goal, as that's what keeps me in business.

And for this goal, attracting my clients, I think what can I do right now that will plant the seed so I can land even more clients (long term thinking).

Of course there are other goals too, but I'm clear on them. I prioritise them, and I ONLY do the things that make my boat go faster towards those goals.

Being clear on my goals and my priorities, helps me to prioritise the 'doing', so I'm not an insane fool' busy being busy with tasks that keep me running on the spot.

fREE from me...

I want to re-share a video I created a few weeks back on the '4 Activities You Need to Focus on Daily to Land Clients Fast' AND... I'm also going to give you the link here to download the FREE printable checklist that I mention in the video so you can get right to doing the right things that will bring in those clients!

Just click this link to download your FREE Checklist >  http://jen-hall.com/landclientsfast/

...And then click on arrow below to check out my video now!

Oct 19

How to Know If You’re Content Marketing is Crushing It or Not!

By Jennifer Hall | Client Attraction , Client Conversion

The 7 Best Ways to Know Whether Your Content is Crushing it or NOT!

Creating content that truly crushes it is an art and only comes with learning. Note I didn't say practice. Obviously our writing/content marketing skills get better with practice absolutely but we also have to learn both in copywriting skill and testing what works and doesn't work for our audience.

Engagement with your content can be a great sign that people are 'digging' (i'm seriously down with the kids this morning) what you're putting out there.

Here are the Top 7 Engagement Types to Know Whether Your Content Marketing is Crushing It... or Not

7. Likes

Likes, loves and wows are a great sign that people 'like' what you do but it still ranks lowest. People can still 'like' your stuff without physically liking it.

6. Comments

Comments are a better sign that your content is hitting the mark. But beware of the type of comments - some people feel compelled to comment to showcase their own expertise and visibility - this does not mean they will become a client (they still might but it's not a sign). Some people will comment because they disagree.

But the comments to look out for are comments that are in agreement, show interest or even better, comments that ask questions. 

5. Conversation

If you can enter into conversation with these people on the thread you are able to further build more intimate relationships and move people from the friend zone to the client zone.

Responding to all comments regardless of the type of comment, is very important. It adds to the contents engagement and reach, and it starts conversation and keeps the content 'alive'. All of these 'good or bad' comments, get attention and will expand the reach to more people including your ideal client.

A negative comment isn't a bad thing, it gives you the opportunity to respond with class and with your view point to position yourself as a confident authority. You'll also find those that agree with you will feel more compelled to comment as well because they jump to defend the perspective of the content and it's author.

4. Shares

There is one type of engagement that is a jackpot for your visibility that trumps likes, comments and even click-throughs for a visibility goal (see no.1), and that's 'shares'. If your content is shared this is a sure sign that someone really and truly resonates and loves your content.

A share will increase the reach and is social proof that this person not only likes it but is wholeheartedly in agreement/in love/totally resonates with what you have to say. They might share it because it's useful, but more often than not, people share because they're in agreement with a sentiment or an opinion and by sharing it, it sends a message out to the world that they are well and truly in agreement and in alignment with that way of thinking. It shows the world something about their identity and what they stand for.

3. Passive Engagement

I know this one ranks at number 3! Shocking but hear me out...

One thing that was said to me when I first started out that I still stand by, is that 'likes and comments don't build a business'. There is an element of trust when it comes to your content and making sales. Not everyone actively engages but that doesn't mean it's not making an impact on them. 

I get a tonne of sales from people who have been passively following me, some I've never heard of and some have NEVER physically 'liked', commented or shared my stuff. But they are still engaging by clicking through or even reading/watching/listening silently.

2. 'Click-Throughs'

Writing epic headlines is what will get the most important piece of engagement - 'click-throughs'. If people aren't clicking through to read/watch/listen then they're not even passively engaged and you're being overlooked so this is imperative! I use an online tool called 'bit.ly' to measure this.

The biggest rule of content is that people have to care about your content. Both in the headline AND beyond. 

1. Leads & Sales

Leads and sales is the number one way to know if you're crushing it with your content marketing. If people aren't opting-in and/or buying, then it's not working (that's assuming you're creating your content for your business). I'm not suggesting that people read/watch/listen to something once and will then become your client (even though let me tell you, I have clients who have done just that) but some people need more time to make a decision so...

Ask your clients how they first heard about you, track as much as you can where people made their first touch point with you and through what content did they join your group or list. Understanding where your sales are coming from will help you to understand what content is working and that you either need to create more of that type OR repurpose it, reshare it, reuse it or scale it up (put it on an ad). See below for more info in converting surface level engagement to buying engagement.

How to Boost Engagement

Asides from the obvious advice that you should be asking for engagement - telling them to comment, share, ask questions, respond to your question etc.

Your content needs to come from the heart and needs to resonate with your ideal client, either because it's useful or because it speaks 'truth' to them. 

How to Convert 'Engagers' into Paying Clients

In order to convert these people into clients, they need to know why they should follow you further, that you have something of value to offer them. So a clear call to action at the end of your content (where you're able) is important to pull them into your domain (list, group etc) so you can nurture and convert them into paying clients. Offering something of further use to them specifically (that then leads into a relevant paid offer) will lead them through congruent funnel to becoming paid clients.

This means you have to be clear on 'who' you're speaking to when you're writing, and not just in terms of demographics, I'm talking about the values and world views your ideal clients have. 

Your content should be something that's either useful to them or that resonates with them. 

Do you struggle to write content?

If you struggle to write content it's likely because you're struggling to define who it is you actually help or perhaps you know who, but you're struggling to identify with their true desires, problems, unique views, motivations and priorities.

Once you know 'who' at a deep level, the creation becomes effortless. Content that helps them solve their biggest problems, content that resonates with their views or even content that creates a new way of thinking or offers a new way of doing things to give your ideal clients hope that they can achieve their goals/desires/overcome their issues.


***There is ONE spot left for the Monetise Your Message programme and the doors officially close at midnight! Times running out to take this opportunity!

Transform your business from overlooked to an irresistible offering! Accelerate your clarity on your ideal client, money making niche and desirability factor so you can create content that converts - don't waste another moment, join the other awesome action takers here. 

It's time to Jump in!***

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

What Price
Oct 17

Experiencing Rejection Because Your Price Is Too Expensive?

By Jennifer Hall | Business Mindset , Client Attraction

If you're a coach/consultant/practitioner or service based biz and you've been experiencing rejection over your price being too expensive...

...Then click here and watch this video

It will explain how you can prevent objection, even if you're the most expensive in the market right now...

Plus...Brand New...

I've just opened the doors to my programme 'Monetise Your Message'. The programme that turns overlooked coaches and service-based entrepreneurs into irresistible 'must-haves'. By gaining them clarity on what makes them unique and wanted. This programme will...

  • Give you clarity and a deep understanding of your ideal client inside-out. Clarity to speak to their genuine problems and truest desires so that you can stop convincing people, to buy & communicate effectively so they see your value.
  • Nail your money making niche so you know exactly what you offer and to who. Turn your business from overlooked to irresistible.
  • Clarify a powerful message that will attract your ideal clients and have them hooked on you from the word go! 
  • Know exactly what it is that makes it imperative to work with you. Your desirability factor that makes you a MUST HAVE!

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

same does not sell
Oct 10

Same Does Not Sell – Don’t Be Afraid To Be Different

By Jennifer Hall | Client Attraction , Positioning

In The Beginning...

It’s June 2016 and I’ve just finished plastering Facebook with what feels like a million posts. I’ve posted in every Facebook group going, joined 10 more, and watched as each post joined the other million posts just like it.

Still, that’s the way it’s done, right? It’s clear that’s the way it’s done because everyone is doing it, so it must work. ‘Perseverance is what’s needed’, I thought to myself.

My goal was clear in my sights. I was ready to become the go-to expert. However, I knew it would take time, and I was willing to do what ever it took. Great attitude, right? That’s grit right there. But it’s one thing to follow a strategy and another to follow the crowd.

Lessons Learned...

'The biggest lesson I learned in 2016 was that ‘same’ does not sell'

I also learned that not every strategy is a ‘proven to work strategy’. The strategy that was being used at that time was impersonal, samey, slimy and arrogant as hell. I mean who wants to listen to someone spout shite on Facebook? Visibility isn’t going to work if you’re being visible with a ton of crap. You run the risk of becoming known for being the one to avoid, or worse, you won’t be noticed at all.

Most importantly it became clear that herding in the same direction as the other coaches coming off the conveyor belt, just wasn’t going to cut it.

Realisation...

I realised that to stand out of the intense saturation online, I had to be different. Likewise, I had to be unique and catch the attention of my ideal clients for the right reasons.

It also became apparent that millions of followers didn’t always mean you were able to monetize them. There are plenty of 'stars’ out there with large followings that don’t manage to monetize their audience.

Hence, it became clear that I was playing in the wrong field, with the wrong team, and the wrong fans.

Strategy...

Therefore, ‘Focusing in’ to go big, would be my new strategy. Quality over quantity. Specificity instead of everything. Somewhere instead of everywhere. Small and powerful instead of large and lost. Unique over generic.

The exact strategy I used to package myself up as the unique, go-to expert I am today, can be found in my Best Selling book 'Expert Unrivalled' (available on Amazon) Click here to order your copy now.

I no longer look over my shoulder in concern for what others are doing. Only to keep my eyes out for points of difference to reaffirm my unique standpoint, and for collaboration opportunities.

Conclusion...

Finally, visibility is still an important part of my success. In fact, it’s how I’m scaling my success. Showing up as the unique, highly valuable expert, is what allows you to make the biggest impact, and an epic income. Visibility is only the megaphone used to scale your profile. Consequently, a vague, fluffy, boring, samey profile will not get any better with more eyes on you.

'It’s time to sharpen up, focus in, and uncover your unique excellence, to become an unrivalled expert'

If you'd like to find out more about positioning yourself as a desirable 'must have' then just click here to join my group 'Experts Unrivalled' now!

you don't need to niche to be successful (1)
Oct 03

Beware of the Coach that says you don’t need to Niche

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

I hear this a lot online - 'You don't need to niche to be successful'

This makes me really mad because a lot of the time this line comes from people who have no idea what a niche really is...

what a niche is not...

Here's the thing, a niche is NOT -

  • an industry
  • a limitation
  • a person who works in a specific industry (although this is part of it)

what a niche is...

A niche is about having a deep clarity on your ideal client.

There are three parts to a $ making niche...

It's about a (1) problem and (2) an outcome that you help (3) a certain type of person overcome and achieve.

AKA a...successful business model.

If you are not solving a problem, if you are not achieving an outcome, and you don't communicate clearly the type of person you help.. If you don't show them how what you do will help them specifically, then you don't have a $ making marketing message or business.

I'm on a crusade to help more people create businesses that actually attract and convert clients with ease and to educate people on what makes a business successful.

'When you don't niche your message is broad and hits no one'

false promises...

I spoke to someone today who told me about a coach who used the words 'people want my life'. This is the golden carrot they dangle in front of people and promise that they can help them achieve.

Except they don't...

They don't have any focus on number 1... 'solving a genuine problem'. It's a one size fits all approach to success and for a lot of lifestyle coaches it's about being visible and being a celeb. But that just isn't replicable. It isn't valuable to anyone unless they have a fear of visibility and the coach in question has skills to help them overcome that fear. 

But then, by the way, you have a niche! 

Outcome Only Approach = no solid customer journey = upset clients = bad reputation for the coach and the industry

Yes you can sell an outcome on it's own, but it's not right. 

to niche or not to niche...to niche!

I hear coaches say 'you're struggling to niche because the niche is in fact you and you don't need to niche'... 

Errr ok, so you are still niching, 99% of the time yes you are the niche. You're using yourself as an example of someone who had a genuine problem and wanted to get somewhere. Still a niche.

You are helping individuals so start speaking to individual problems and desires and you'll start see people listening to you and buying from you.

'Focus on solving problems - don't over complicate the whole thing'

And...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

copy that converts (3)
Sep 26

3 Ways to Make Your Copy Convert like a Pro

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

Clarity is the key

Part of the work I do with my clients asides from gaining them clarity on what makes them utterly awesome, unique AND desired to their ideal client, is that I help them actually implement that clarity to master their marketing.

This morning I have been giving feedback and helping one of my clients tweak their sales copy and their lead magnet. This is so it not only hits the spot in terms of speaking to their ideal client, but also so that they are able to position themselves as the authority in their industry.

Make Your Copy 'Speak'

I thought I'd share some ways that you can make your copy 'speak' to your ideal client, that will result in paying clients. This isn't an exhaustive list. Copy writing is a comprehensive cocktail of elements, but these tips will add instant conversion punch to your copy...

1. Future Pace & Poke the Badger

A lot of people think that after they've gained clarity on their ideal client, all they need to do is find them and get in front of them. But the marketing messaging that you put in front of them needs to be spot on or you'll let these ideal prospects fall between your fingers faster than the speed of light.

You have to spell out their reality and their future reality to them. Don't let them assume it for themselves. When you put emphasis and detail on both these ends of the spectrum, you create a larger distance between them, and their goal. This means your promise to get them to the finish line has more value.

Not only that, but it pushes the emotional buttons that have to be pushed before a sale can be made. People buy emotionally first and with logic second. So your copy has to agitate their before state and bring to life their possible future.

Give them contextual details such as...

'Right now I know you're struggling to lose the weight. I know you're fed up saying no to a piece of cake one day and feeling great. Then the next day eating the entire cake and burying your head in the pillow of eaters remorse. 

I know that the mirror makes you cringe. I know you know you should love yourself unconditionally, but you're annoyed at yourself for the bad decisions you're making for your health. I know you just wish that you could find the strength to stay on track with the endless diets you've tried.

What if I told you that you could stay on track consistently. That you could finally reach that weight-loss goal. You could feel proud to say that you are HEALTHY. Not just in terms of the food you are eating but that you have a healthy relationship with food. 

How amazing will it be to fit into that little black dress you bought five years ago. To show up to that party looking hot AF. How will it feel to bounce around with energy, feeling amazing and powerful. No more lugging yourself to work on a Monday morning feeling tired and remorseful for all the work you've undone over the weekend in drink and takeaways.

Imagine saying no to the food you know will scupper your goal and not feeling like you've missed out!...'

See how powerful words can be when you truly understand the inner workings, inner problems, and desires of your ideal client. How when you spell it out for them, it truly does 'speak' to their emotions. 

Disclaimer- this copy is written out by me just now and isn't the copy of a client.

2. Uniquely Useful vs Uniquely Useless

People who buy services, buy them because they are useful in someway. Being unique is great, but if what you're communication in terms of solving a problem is vague, broad, and seemingly useless, or invaluable. You'll struggle to turn your copy into clients.

Give them some context on the specific problem they are solving and the specific outcome they are looking for, and they'll see more use than if you just use flowery, pretty, or epic language that sounds great but lacks substance.

3. One piece to an entire puzzle

See your copy/message as just one piece to an entire puzzle or funnel if you will. Think about the entire journey from the moment your perfect prospect claps eyes on your content. to the moment they say 'YES' to working with you.

Here are some questions you can ask yourself when writing copy...

  • What does this piece of copy that you are putting together need to do to get them to the next stage of that journey?
  • What is the end goal/purpose and what part does this piece of copy play in achieving that goal?
  • What is the next step and have you communicated clearly a call to action to take that step?

If you'd like to talk through how I can help you curate a marketing message that converts then book a call with me by clicking HERE now.

Plus...Sign Up To My FREE Expert Unrivalled Next-Level Academy & Access Over 30 Training Videos On How To Become A Desirable 'Must Have' & Get FREE Instant Access To The 5 Steps To A Money Making Micro-Niche > https://jen-hall.com/

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