Category Archives for "Client Attraction"

same does not sell
Oct 10

Same Does Not Sell – Don’t Be Afraid To Be Different

By Jennifer Hall | Client Attraction , Positioning

In The Beginning...

It’s June 2016 and I’ve just finished plastering Facebook with what feels like a million posts. I’ve posted in every Facebook group going, joined 10 more, and watched as each post joined the other million posts just like it.

Still, that’s the way it’s done, right? It’s clear that’s the way it’s done because everyone is doing it, so it must work. ‘Perseverance is what’s needed’, I thought to myself.

My goal was clear in my sights. I was ready to become the go-to expert. However, I knew it would take time, and I was willing to do what ever it took. Great attitude, right? That’s grit right there. But it’s one thing to follow a strategy and another to follow the crowd.

Lessons Learned...

'The biggest lesson I learned in 2016 was that ‘same’ does not sell'

I also learned that not every strategy is a ‘proven to work strategy’. The strategy that was being used at that time was impersonal, samey, slimy and arrogant as hell. I mean who wants to listen to someone spout shite on Facebook? Visibility isn’t going to work if you’re being visible with a ton of crap. You run the risk of becoming known for being the one to avoid, or worse, you won’t be noticed at all.

Most importantly it became clear that herding in the same direction as the other coaches coming off the conveyor belt, just wasn’t going to cut it.

Realisation...

I realised that to stand out of the intense saturation online, I had to be different. Likewise, I had to be unique and catch the attention of my ideal clients for the right reasons.

It also became apparent that millions of followers didn’t always mean you were able to monetize them. There are plenty of 'stars’ out there with large followings that don’t manage to monetize their audience.

Hence, it became clear that I was playing in the wrong field, with the wrong team, and the wrong fans.

Strategy...

Therefore, ‘Focusing in’ to go big, would be my new strategy. Quality over quantity. Specificity instead of everything. Somewhere instead of everywhere. Small and powerful instead of large and lost. Unique over generic.

The exact strategy I used to package myself up as the unique, go-to expert I am today, can be found in my Best Selling book 'Expert Unrivalled' (available on Amazon) Click here to order your copy now.

I no longer look over my shoulder in concern for what others are doing. Only to keep my eyes out for points of difference to reaffirm my unique standpoint, and for collaboration opportunities.

Conclusion...

Finally, visibility is still an important part of my success. In fact, it’s how I’m scaling my success. Showing up as the unique, highly valuable expert, is what allows you to make the biggest impact, and an epic income. Visibility is only the megaphone used to scale your profile. Consequently, a vague, fluffy, boring, samey profile will not get any better with more eyes on you.

'It’s time to sharpen up, focus in, and uncover your unique excellence, to become an unrivalled expert'

If you'd like to find out more about positioning yourself as a desirable 'must have' then just click here to join my group 'Experts Unrivalled' now!

you don't need to niche to be successful (1)
Oct 03

Beware of the Coach that says you don’t need to Niche

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

I hear this a lot online - 'You don't need to niche to be successful'

This makes me really mad because a lot of the time this line comes from people who have no idea what a niche really is...

what a niche is not...

Here's the thing, a niche is NOT -

  • an industry
  • a limitation
  • a person who works in a specific industry (although this is part of it)

what a niche is...

A niche is about having a deep clarity on your ideal client.

There are three parts to a $ making niche...

It's about a (1) problem and (2) an outcome that you help (3) a certain type of person overcome and achieve.

AKA a...successful business model.

If you are not solving a problem, if you are not achieving an outcome, and you don't communicate clearly the type of person you help.. If you don't show them how what you do will help them specifically, then you don't have a $ making marketing message or business.

I'm on a crusade to help more people create businesses that actually attract and convert clients with ease and to educate people on what makes a business successful.

'When you don't niche your message is broad and hits no one'

false promises...

I spoke to someone today who told me about a coach who used the words 'people want my life'. This is the golden carrot they dangle in front of people and promise that they can help them achieve.

Except they don't...

They don't have any focus on number 1... 'solving a genuine problem'. It's a one size fits all approach to success and for a lot of lifestyle coaches it's about being visible and being a celeb. But that just isn't replicable. It isn't valuable to anyone unless they have a fear of visibility and the coach in question has skills to help them overcome that fear. 

But then, by the way, you have a niche! 

Outcome Only Approach = no solid customer journey = upset clients = bad reputation for the coach and the industry

Yes you can sell an outcome on it's own, but it's not right. 

to niche or not to niche...to niche!

I hear coaches say 'you're struggling to niche because the niche is in fact you and you don't need to niche'... 

Errr ok, so you are still niching, 99% of the time yes you are the niche. You're using yourself as an example of someone who had a genuine problem and wanted to get somewhere. Still a niche.

You are helping individuals so start speaking to individual problems and desires and you'll start see people listening to you and buying from you.

'Focus on solving problems - don't over complicate the whole thing'

And...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

copy that converts (3)
Sep 26

3 Ways to Make Your Copy Convert like a Pro

By Jennifer Hall | Client Attraction , Client Conversion

Clarity is the key

Part of the work I do with my clients asides from gaining them clarity on what makes them utterly awesome, unique AND desired to their ideal client, is that I help them actually implement that clarity to master their marketing.

This morning I have been giving feedback and helping one of my clients tweak their sales copy and their lead magnet. This is so it not only hits the spot in terms of speaking to their ideal client, but also so that they are able to position themselves as the authority in their industry.

Make Your Copy 'Speak'

I thought I'd share some ways that you can make your copy 'speak' to your ideal client, that will result in paying clients. This isn't an exhaustive list. Copy writing is a comprehensive cocktail of elements, but these tips will add instant conversion punch to your copy...

1. Future Pace & Poke the Badger

A lot of people think that after they've gained clarity on their ideal client, all they need to do is find them and get in front of them. But the marketing messaging that you put in front of them needs to be spot on or you'll let these ideal prospects fall between your fingers faster than the speed of light.

You have to spell out their reality and their future reality to them. Don't let them assume it for themselves. When you put emphasis and detail on both these ends of the spectrum, you create a larger distance between them, and their goal. This means your promise to get them to the finish line has more value.

Not only that, but it pushes the emotional buttons that have to be pushed before a sale can be made. People buy emotionally first and with logic second. So your copy has to agitate their before state and bring to life their possible future.

Give them contextual details such as...

'Right now I know you're struggling to lose the weight. I know you're fed up saying no to a piece of cake one day and feeling great. Then the next day eating the entire cake and burying your head in the pillow of eaters remorse. 

I know that the mirror makes you cringe. I know you know you should love yourself unconditionally, but you're annoyed at yourself for the bad decisions you're making for your health. I know you just wish that you could find the strength to stay on track with the endless diets you've tried.

What if I told you that you could stay on track consistently. That you could finally reach that weight-loss goal. You could feel proud to say that you are HEALTHY. Not just in terms of the food you are eating but that you have a healthy relationship with food. 

How amazing will it be to fit into that little black dress you bought five years ago. To show up to that party looking hot AF. How will it feel to bounce around with energy, feeling amazing and powerful. No more lugging yourself to work on a Monday morning feeling tired and remorseful for all the work you've undone over the weekend in drink and takeaways.

Imagine saying no to the food you know will scupper your goal and not feeling like you've missed out!...'

See how powerful words can be when you truly understand the inner workings, inner problems, and desires of your ideal client. How when you spell it out for them, it truly does 'speak' to their emotions. 

Disclaimer- this copy is written out by me just now and isn't the copy of a client.

2. Uniquely Useful vs Uniquely Useless

People who buy services, buy them because they are useful in someway. Being unique is great, but if what you're communication in terms of solving a problem is vague, broad, and seemingly useless, or invaluable. You'll struggle to turn your copy into clients.

Give them some context on the specific problem they are solving and the specific outcome they are looking for, and they'll see more use than if you just use flowery, pretty, or epic language that sounds great but lacks substance.

3. One piece to an entire puzzle

See your copy/message as just one piece to an entire puzzle or funnel if you will. Think about the entire journey from the moment your perfect prospect claps eyes on your content. to the moment they say 'YES' to working with you.

Here are some questions you can ask yourself when writing copy...

  • What does this piece of copy that you are putting together need to do to get them to the next stage of that journey?
  • What is the end goal/purpose and what part does this piece of copy play in achieving that goal?
  • What is the next step and have you communicated clearly a call to action to take that step?

If you'd like to talk through how I can help you curate a marketing message that converts then book a call with me by clicking HERE now.

Plus...Sign Up To My FREE Expert Unrivalled Next-Level Academy & Access Over 30 Training Videos On How To Become A Desirable 'Must Have' & Get FREE Instant Access To The 5 Steps To A Money Making Micro-Niche > https://jen-hall.com/

Sep 06

High-Ticket Selling – There are Two Types of People, which one are you?

By Jennifer Hall | Business Mindset , Client Attraction , Pricing , Uncategorized

There are some people that get excited by charging high ticket and there are some that get scared...

Which one are you?

***And if you get excited, is it for the right reasons?

i.e. high cash injections into your business, finally being able to focus on your clients high-transformation, attracting high-paying committed clients, being able to finally spend time growing your tribe without the worry of when you'll next get paid to cover your costs.

***Or are you one of those 'out of integrity' type of people who try and get away with overcharging?

Because that is the exact reason people get so worried and scared about charging high-ticket prices.

Worried?

I'm going to call out the two HUGE things that worried me when I first started out, and all the things that my clients have said to me the past...

'What if people don't find what i'm offering valuable enough or worth that amount and ask for their money back?'

'And even if they pay, why would someone pay someone like me that amount?'

Truthbomb!

Let me give it to you straight...

  • People who pay more get better results. The higher price doesn't just benefit you. It benefits your clients on a MUCH larger scale. They are more committed, more determined, more ambitious and more action taking.
  • If you're able to sell at a high-level, yes they have expectations, but these high-paying clients aren't stupid. They will have complete trust and faith in you. So unless you're genuinely trying to shaft someone and you're lying to them, they wouldn't be paying you those large sums unless they had complete confidence in you.
  • And on the 'why me?' note, why not you? What makes you less worthy than the next person. You wouldn't be on this journey unless you knew deep down you had something incredible to offer people.
  • High-end clients aren't 'better' than you. They just have a problem that they need solving, and here's the real Truthbomb...They WANT to pay what's necessary for it. If the problem is that bad, or the ambition, that strong, they don't want to half arse it. They want it sorted. They don't want to be chucking money down the drain.

The Answer...

In my brand new 121/mastermind hybrid programme not only do I show you how to gain the trust and confidence of your ideal clients to sell high-ticket with ease, but I also help you to build the trust and confidence in yourself as a high-transformation coach/consultant/expert.

I won't have you looking at yourself in that worthless way. You are incredibly valuable, you're just ignoring what's there and letting the mind gremlins take a hold.  

Stand up, take your place, own your worth, and start changing lives... you know, like you set out to do!  

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

high-ticket or overpriced (1)
Aug 23

High Ticket or Over Priced – Charge Your Worth

By Jennifer Hall | Client Attraction , Pricing

The Scary Concept...

The phrase High-Ticket puts a lot of people off. It's quite a stirring word full of connotations...

'Glitz, glamour, overpaid lifestyle coaches... & being ripped off!'

Hey, I'm just saying what's in a lot peoples heads!

The thing is, selling high ticket really doesn't have to go into that zone at all. High-ticket is about high transformation! Done right, you can truly change someone's life.

Truthbomb...

People who pay high ticket have a huge commitment to gaining the results. This means it's a win-win for you with a high cash injection into your business plus an amazing action taking client.

For the client it get's even better. An ethical coach who has the same commitment to the client and their results will ensure they get incredible value, results and transformation.

Nobody need get ripped off!

It's about charging for the result and understanding that (as Jessica Lorimer would say) the higher the price tag the more serious the buyer. 

High-ticket is about quality, results and transformation. Not glitz, glamour and overpriced fluff.

You Too Can Know AND Be Paid Your Worth...

I believe in being paid your worth, doing what you love, creating transformational experiences and delivering incredible results. But so many people don't know how to even go about attracting and converting clients at that level.

Which is why I've scheduled an incredible webinar training on the 3 Secrets to Attracting and Converting High-Paying Clients (even if you are struggling to convert low-paying clients). Sign up here - www.jen-hall.com/webinarsignup

If you're ready to go High-Ticket and change some lives then Download my guide to creating high-ticket programmes that sell with ease > https://jen-hall.com/high-ticket-coaching-with-ease/

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

big fish inadequacy - How I over came comparison paralysis
Aug 09

Big Fish Inadequacy – How I Overcame Comparison Paralysis

By Jennifer Hall | Business Mindset , Client Attraction , Client Conversion

Do You Feel Inadequacy? 

It's easy to look at everyone else and feel small in comparison (deadly easy), especially the big fish who have all the fancy stuff. I used to look at the big stars with...

  • the team to catch them talking off the cuff in a professional interview.
  • the editing pro who makes all their content look like it's been through Hollywood production.
  • the slick filming crew and amazing public speaking talent.
  • the customer service team who show up to help out with tech issues.

And part of me felt seriously inadequate, like 'who is going to listen to me in comparison to that!'

Truthbomb...

The thing is, none of those things REALLY matter, really they don't.

They only mattered to me because that's where I wanted to be. It didn't really matter to my ideal clients.

The only thing that matters to your clients is that they get help solving their problem and achieving their goals. That's it!

Now I DO believe in making things as amazing as you possibly can, with what you have, to give a great impression and build trust as an expert. And if you look at my old content compared to my new content you will see a marked improvement. But the old content still impacted and helped so many people, and I still made a ton of money back then.

I can't keep track of the countless 'polished' productions/articles that really don't contain any real value! They look impressive but they're lacking in substance.

So The Simple Answer Is...

If you're going to go all out making something amazing, the ONE thing that you can guarantee will win over all the fancy stuff, is 'amazing value'. Helping your prospects solve and move forward.

Make that your priority first and foremost and the other stuff will come. People appreciate raw, real and valuable content.

The world aint seen nothin yet!

You May Also be Interested In...

If you enjoyed this article then you may also be interested in the following article, 'Feeling Inadequate About Your Sales? It’s Time To Learn ‘WHEN’ To Feel Out Of Integrity…'    

Just click here to read now

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here > bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

The Secret to Creating the Perfect 'Sell Out' Package (
Jul 26

The Secret to Creating the Perfect ‘Sell Out’ Package

By Jennifer Hall | Client Attraction , Productivity

You could create the perfect package if you follow the ‘rules’ in this post… BUT it won’t sell unless… (read to the end)

Creating Perfect Package that Sells Out can be attributed to one thing!

Urgency (but not just in the traditional sense):-

  • Why is buying your product so important that they buy it now?
  • Why is it a priority for your ideal client?
  • What is it the impact of them NOT buying it right now?
  • What do they desperately want that this product will help them achieve?
  • What pain are they struggling with that they’d gladly pay to solve to achieve their goal right now?
  • Essentially… what is their ultimate goal and why is it so important and urgent that they get it solved ASAP?

 If you can answer those questions with genuine answers and you can create a package that solves their pain point that’s standing in their way of the goal...

...and that package offers them new hope of reaching their goal, you have a program that has the potential to sell-out. 

Truthbomb...

What sells it, however, is YOU! You have to OWN YOUR GREATNESS and shout about it with confidence!

You have to show your audience that this product is worth its weight in gold and build trust by adding incredible value (for free) first to position yourself as the trusted expert and the best person to help them.

 You have to be the one that takes responsibility for its success and yells about it until you’re blue in the face because you KNOW that for the right people, this product will change their lives.

So yes, create something that they truly want, BUT more importantly, OWN IT!

Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here > bit.ly/ClarityCallJenHall

Sign Up To My FREE Expert Unrivalled Membership...

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

2 young girls. One whispering to the other who looks surprised
Jul 26

The Secret to Converting Prospects into Clients

By Jennifer Hall | Client Attraction

the ONE Human Emotion that will not only Convert Prospects to Clients in Turbo Time, but will also Transform their Lives...

I'm about to reveal a secret that I've discovered during my time testing and studying what really compels people/prospects to buy the things they do. It's the key to conversion!

We already know that people base their buying decisions on two things - emotion and logic. This emotion combines both of these elements and if you can work out how to give it to your prospects, it will compel them to purchase your product/service.

And the emotion is - HOPE

Now it's debatable as to whether hope is actually an emotion, many psychologists have debated this for a long time. But we can best describe this as a cognitive shift from which further powerful positive emotions are created.

How Can Hope Help You...

As a business owner, your job is to problem solve, and something is only ever a problem if it truly feels like one. So your prospects will be feeling various feelings of frustration, stuckness, anxiety, fear of failure, confusion and perhaps even despair. (The list need not end there!)

If you're able to show someone a NEW way through the problem to the destination they want to arrive at, and show them that they should have complete confidence in you as an expert to take them, then you are giving them new hope. True hope has to make logical sense, on some level, there has to be a belief in the way forward and in the person helping them through.

Show people a unique road map of a new way forward, if it's a way they've already tried and it didn't lead them to where they wanted to get to they will have lost 'hope' in that way forward. So trying to sell that to them again, even for free will be pointless. Give them a 'new way' of moving forward and it will ignite hope, and if you've made this 'new way' make complete sense and you've made this 'new way' totally your own, then you will logically be the best person to take them through it.

Of course, they have to like you and know of you in order to get that far, besides if you're not able to grab their attention and connect with them authentically then they will hold back

conclusion...

Hope not only converts your prospects like electricity creates light, it is also the launchpad for authentic transformation. Hope sticks a rocket up your backside and compels you take action to reach your goals. More poignantly, it motivates you from a positive place that makes you WANT to take action, meaning once they say to yes to moving forward with you, they will be taking action and creating incredible results for themselves. TRUE AUTHENTIC TRANSFORMATION. And all done in name of serving and helping your prospects step up to take action towards reaching their dreams.

Authentic marketing is about giving your prospects new hope in your own unique way.

***Do you think 'hope' is an emotion? How are you giving your prospects new hope? 

***Add your comments below!

Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just click here to book a call with Jen Hall.

Sign Up To My FREE Expert Unrivalled Membership...

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

big impact
Jul 24

The Radical Solution to Making A Big Impact in the Saturation

By Jennifer Hall | Business Alignment , Client Attraction

I know you...

I know who you are (I know you've probably started to read this in Liam Neesons voice) I know that you are a passionate, game-changing disruptor who is ready to make huge impact and dominate your niche.

How do I know this - because if you're reading this article you're interested in knowing how you can stand out of the saturation to start making a dent in the world.

One of my favourite quotes comes from the Dalai Lama:

'If you think you are too small to make a difference, try sleeping with a mosquito.'

If the greats of our history had not stepped up to take their place as a game-changer, imagine what wouldn't have been discovered or achieved. We have come so far in advancing in who we are as a race, our technology, psychology - we have evolved at a tremendous rate.

make that dent...

If you were to assume that 'little old me' couldn't possibly make a difference you'll be doing the world a true disservice.

Making a dent doesn't come from fame. Think about all the incredible advancements and knowledge that there is now; do we know WHO the people responsible for this progress are? In some cases maybe, but in a lot of cases we don't. They are only known in the circles that matter, within the circles that allowed their ideas to come to fruition.

As modern business owners we get caught up in visibility activity to the point of only showing up where we're likely to get the biggest exposure. But this will be your downfall. Every woman, man and their dog are showing up with the same tired messages, tired ideas, in the same saturated sea to the most people possible.

The problem with this method is, the most engagement you'll receive is the same response your mum most likely gives in response to your business - 'that's nice dear'.

Not EVERYONE cares about what you have to say. It's your responsibility to find the people who do care and speak directly to them. And there won't be as many as you perhaps want to care - but the people who do are the key to your success and impact.

Truthbomb - You have to go small to go big!

Just like you have to start in first gear to move the car, you have to start your impact making in the same way. Put your business into first gear and start making traction with ONE person and build momentum.

Find the individuals who care, who need your message/ideas the most and you'll soon be dominating your niche, one passionate follower at a time.

Nurture these people, help them, welcome them to the team and invite them in for tea. Because it's not you who will make the impact, it's those around you who spread the word who will act as the vehicle to your massive impact.

Sign Up To My FREE Expert Unrivalled Membership...

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here:

bit.ly/ClarityCallJenHal

How To Create Your Coaching Niche In 4 Easy Steps
Jul 19

How to Create Your Coaching Niche/Service Based Business Niche

By Jennifer Hall | Business Alignment , Client Attraction , Client Conversion

4 Step Formula to Create Your Coaching niche/Service-Based Business Niche


If you've been struggling to find your coaching niche and get full clarity on your ideal client - well get ready to make a GIANT leap in progress in 20 minutes flat with my brand new short and sweet foolproof 4 Step Money Making Niche Formula...

youtube pic of workbook opt-in



My Money Making Niche Workbook includes a Secret 5th Step to help you stand out as a unique offering! ​Click here to download - www.jen-hall.com/5stepstoclarity

Sign Up To My FREE Expert Unrivalled Membership...


If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

Also...Work With Jen

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just click here to book a call with me today.