Category Archives for "Client Conversion"

rejected by clients after lie
Dec 06

This lie is killing your business…

By Jennifer Hall | Client Attraction , Client Conversion

Are You being Rejected by potential Clients?

The pandering advice that you've been told and have probably been telling not just others, but yourself, is usually told at the moment you get rejected by a potential client, and your coach/biz bestie says...

'They obviously weren't your ideal client!'

Now, sometimes this is the case. Sometimes they genuinely were not your ideal client. In some cases you made a lucky escape.

But i'm going to ask you...

how often do you get rejected?

I know this is a very triggering question. But please know that I'm not asking you just to ruffle your feathers. I'm asking you because if you're experiencing rejection after rejection, we have to face the real possibility that it's not them, it's YOU.

I know, I know I'm twisting the knife.

But hang in there because I want to open your mind to a new possibility...

We can either keep lying to ourselves and experiencing the same outcome, OR we can face the truth!. We can make a change, and get a different outcome.

Why Are We being rejected?

A lot of the time when we experience rejection it's not that people don't want to buy from us. Sometimes people adore you and they truly WANT to, but they just can't seem to justify it in their heads. It seems like a lot of money for what they're not sure they'll be getting.

Your 'unsure prospect' generally rejects you for these reasons:

  • They can't see a return on investment.
  • They don't trust you to help them achieve their result.
  • They're not clear on what they'll actually be achieving when they work with you.
  • They have a 'better' option.
  • They're scared that they themselves can't achieve what you're promising.

Knowing this information is truly empowering because we can start to identify which one is happening and what's missing in our marketing. Because if you're marketing is done well, your prospect should already be converted to a 'YES' when they approach you.

how can rejection be avoided?

So the next time you're rejected, instead of telling yourself this lie, first ask yourself these questions...

  • Did I truly show them a return on investment?
  • Have I done everything I could to present myself as credible. To build trust with my prospects so much so that they feel totally confident in my abilities?
  • Have I been really clear on the solid results/outcomes that they will get. Will they help them to get them to their overall 'success island'?
  • Why didn't they choose me? What could I have done better to tune into they're true desires/wants/values?
  • How can I help them build confidence in themselves that they too can achieve the results that you help others to do?

to Conclude...

When you stop running from the truth, you'll find that the answers. The answers you receive will be so illuminating that it will allow you to do something different to get the result you want...

A YES!

Work with Jen...

If you'd like to discuss further how you can convert your potential clients with ease, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Oct 19

How to Know If You’re Content Marketing is Crushing It or Not!

By Jennifer Hall | Client Attraction , Client Conversion

The 7 Best Ways to Know Whether Your Content is Crushing it or NOT!

Creating content that truly crushes it is an art and only comes with learning. Note I didn't say practice. Obviously our writing/content marketing skills get better with practice absolutely but we also have to learn both in copywriting skill and testing what works and doesn't work for our audience.

Engagement with your content can be a great sign that people are 'digging' (i'm seriously down with the kids this morning) what you're putting out there.

Here are the Top 7 Engagement Types to Know Whether Your Content Marketing is Crushing It... or Not

7. Likes

Likes, loves and wows are a great sign that people 'like' what you do but it still ranks lowest. People can still 'like' your stuff without physically liking it.

6. Comments

Comments are a better sign that your content is hitting the mark. But beware of the type of comments - some people feel compelled to comment to showcase their own expertise and visibility - this does not mean they will become a client (they still might but it's not a sign). Some people will comment because they disagree.

But the comments to look out for are comments that are in agreement, show interest or even better, comments that ask questions. 

5. Conversation

If you can enter into conversation with these people on the thread you are able to further build more intimate relationships and move people from the friend zone to the client zone.

Responding to all comments regardless of the type of comment, is very important. It adds to the contents engagement and reach, and it starts conversation and keeps the content 'alive'. All of these 'good or bad' comments, get attention and will expand the reach to more people including your ideal client.

A negative comment isn't a bad thing, it gives you the opportunity to respond with class and with your view point to position yourself as a confident authority. You'll also find those that agree with you will feel more compelled to comment as well because they jump to defend the perspective of the content and it's author.

4. Shares

There is one type of engagement that is a jackpot for your visibility that trumps likes, comments and even click-throughs for a visibility goal (see no.1), and that's 'shares'. If your content is shared this is a sure sign that someone really and truly resonates and loves your content.

A share will increase the reach and is social proof that this person not only likes it but is wholeheartedly in agreement/in love/totally resonates with what you have to say. They might share it because it's useful, but more often than not, people share because they're in agreement with a sentiment or an opinion and by sharing it, it sends a message out to the world that they are well and truly in agreement and in alignment with that way of thinking. It shows the world something about their identity and what they stand for.

3. Passive Engagement

I know this one ranks at number 3! Shocking but hear me out...

One thing that was said to me when I first started out that I still stand by, is that 'likes and comments don't build a business'. There is an element of trust when it comes to your content and making sales. Not everyone actively engages but that doesn't mean it's not making an impact on them. 

I get a tonne of sales from people who have been passively following me, some I've never heard of and some have NEVER physically 'liked', commented or shared my stuff. But they are still engaging by clicking through or even reading/watching/listening silently.

2. 'Click-Throughs'

Writing epic headlines is what will get the most important piece of engagement - 'click-throughs'. If people aren't clicking through to read/watch/listen then they're not even passively engaged and you're being overlooked so this is imperative! I use an online tool called 'bit.ly' to measure this.

The biggest rule of content is that people have to care about your content. Both in the headline AND beyond. 

1. Leads & Sales

Leads and sales is the number one way to know if you're crushing it with your content marketing. If people aren't opting-in and/or buying, then it's not working (that's assuming you're creating your content for your business). I'm not suggesting that people read/watch/listen to something once and will then become your client (even though let me tell you, I have clients who have done just that) but some people need more time to make a decision so...

Ask your clients how they first heard about you, track as much as you can where people made their first touch point with you and through what content did they join your group or list. Understanding where your sales are coming from will help you to understand what content is working and that you either need to create more of that type OR repurpose it, reshare it, reuse it or scale it up (put it on an ad). See below for more info in converting surface level engagement to buying engagement.

How to Boost Engagement

Asides from the obvious advice that you should be asking for engagement - telling them to comment, share, ask questions, respond to your question etc.

Your content needs to come from the heart and needs to resonate with your ideal client, either because it's useful or because it speaks 'truth' to them. 

How to Convert 'Engagers' into Paying Clients

In order to convert these people into clients, they need to know why they should follow you further, that you have something of value to offer them. So a clear call to action at the end of your content (where you're able) is important to pull them into your domain (list, group etc) so you can nurture and convert them into paying clients. Offering something of further use to them specifically (that then leads into a relevant paid offer) will lead them through congruent funnel to becoming paid clients.

This means you have to be clear on 'who' you're speaking to when you're writing, and not just in terms of demographics, I'm talking about the values and world views your ideal clients have. 

Your content should be something that's either useful to them or that resonates with them. 

Do you struggle to write content?

If you struggle to write content it's likely because you're struggling to define who it is you actually help or perhaps you know who, but you're struggling to identify with their true desires, problems, unique views, motivations and priorities.

Once you know 'who' at a deep level, the creation becomes effortless. Content that helps them solve their biggest problems, content that resonates with their views or even content that creates a new way of thinking or offers a new way of doing things to give your ideal clients hope that they can achieve their goals/desires/overcome their issues.


***There is ONE spot left for the Monetise Your Message programme and the doors officially close at midnight! Times running out to take this opportunity!

Transform your business from overlooked to an irresistible offering! Accelerate your clarity on your ideal client, money making niche and desirability factor so you can create content that converts - don't waste another moment, join the other awesome action takers here. 

It's time to Jump in!***

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

you don't need to niche to be successful (1)
Oct 03

Beware of the Coach that says you don’t need to Niche

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

I hear this a lot online - 'You don't need to niche to be successful'

This makes me really mad because a lot of the time this line comes from people who have no idea what a niche really is...

what a niche is not...

Here's the thing, a niche is NOT -

  • an industry
  • a limitation
  • a person who works in a specific industry (although this is part of it)

what a niche is...

A niche is about having a deep clarity on your ideal client.

There are three parts to a $ making niche...

It's about a (1) problem and (2) an outcome that you help (3) a certain type of person overcome and achieve.

AKA a...successful business model.

If you are not solving a problem, if you are not achieving an outcome, and you don't communicate clearly the type of person you help.. If you don't show them how what you do will help them specifically, then you don't have a $ making marketing message or business.

I'm on a crusade to help more people create businesses that actually attract and convert clients with ease and to educate people on what makes a business successful.

'When you don't niche your message is broad and hits no one'

false promises...

I spoke to someone today who told me about a coach who used the words 'people want my life'. This is the golden carrot they dangle in front of people and promise that they can help them achieve.

Except they don't...

They don't have any focus on number 1... 'solving a genuine problem'. It's a one size fits all approach to success and for a lot of lifestyle coaches it's about being visible and being a celeb. But that just isn't replicable. It isn't valuable to anyone unless they have a fear of visibility and the coach in question has skills to help them overcome that fear. 

But then, by the way, you have a niche! 

Outcome Only Approach = no solid customer journey = upset clients = bad reputation for the coach and the industry

Yes you can sell an outcome on it's own, but it's not right. 

to niche or not to niche...to niche!

I hear coaches say 'you're struggling to niche because the niche is in fact you and you don't need to niche'... 

Errr ok, so you are still niching, 99% of the time yes you are the niche. You're using yourself as an example of someone who had a genuine problem and wanted to get somewhere. Still a niche.

You are helping individuals so start speaking to individual problems and desires and you'll start see people listening to you and buying from you.

'Focus on solving problems - don't over complicate the whole thing'

And...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

copy that converts (3)
Sep 26

3 Ways to Make Your Copy Convert like a Pro

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

Clarity is the key

Part of the work I do with my clients asides from gaining them clarity on what makes them utterly awesome, unique AND desired to their ideal client, is that I help them actually implement that clarity to master their marketing.

This morning I have been giving feedback and helping one of my clients tweak their sales copy and their lead magnet. This is so it not only hits the spot in terms of speaking to their ideal client, but also so that they are able to position themselves as the authority in their industry.

Make Your Copy 'Speak'

I thought I'd share some ways that you can make your copy 'speak' to your ideal client, that will result in paying clients. This isn't an exhaustive list. Copy writing is a comprehensive cocktail of elements, but these tips will add instant conversion punch to your copy...

1. Future Pace & Poke the Badger

A lot of people think that after they've gained clarity on their ideal client, all they need to do is find them and get in front of them. But the marketing messaging that you put in front of them needs to be spot on or you'll let these ideal prospects fall between your fingers faster than the speed of light.

You have to spell out their reality and their future reality to them. Don't let them assume it for themselves. When you put emphasis and detail on both these ends of the spectrum, you create a larger distance between them, and their goal. This means your promise to get them to the finish line has more value.

Not only that, but it pushes the emotional buttons that have to be pushed before a sale can be made. People buy emotionally first and with logic second. So your copy has to agitate their before state and bring to life their possible future.

Give them contextual details such as...

'Right now I know you're struggling to lose the weight. I know you're fed up saying no to a piece of cake one day and feeling great. Then the next day eating the entire cake and burying your head in the pillow of eaters remorse. 

I know that the mirror makes you cringe. I know you know you should love yourself unconditionally, but you're annoyed at yourself for the bad decisions you're making for your health. I know you just wish that you could find the strength to stay on track with the endless diets you've tried.

What if I told you that you could stay on track consistently. That you could finally reach that weight-loss goal. You could feel proud to say that you are HEALTHY. Not just in terms of the food you are eating but that you have a healthy relationship with food. 

How amazing will it be to fit into that little black dress you bought five years ago. To show up to that party looking hot AF. How will it feel to bounce around with energy, feeling amazing and powerful. No more lugging yourself to work on a Monday morning feeling tired and remorseful for all the work you've undone over the weekend in drink and takeaways.

Imagine saying no to the food you know will scupper your goal and not feeling like you've missed out!...'

See how powerful words can be when you truly understand the inner workings, inner problems, and desires of your ideal client. How when you spell it out for them, it truly does 'speak' to their emotions. 

Disclaimer- this copy is written out by me just now and isn't the copy of a client.

2. Uniquely Useful vs Uniquely Useless

People who buy services, buy them because they are useful in someway. Being unique is great, but if what you're communication in terms of solving a problem is vague, broad, and seemingly useless, or invaluable. You'll struggle to turn your copy into clients.

Give them some context on the specific problem they are solving and the specific outcome they are looking for, and they'll see more use than if you just use flowery, pretty, or epic language that sounds great but lacks substance.

3. One piece to an entire puzzle

See your copy/message as just one piece to an entire puzzle or funnel if you will. Think about the entire journey from the moment your perfect prospect claps eyes on your content. to the moment they say 'YES' to working with you.

Here are some questions you can ask yourself when writing copy...

  • What does this piece of copy that you are putting together need to do to get them to the next stage of that journey?
  • What is the end goal/purpose and what part does this piece of copy play in achieving that goal?
  • What is the next step and have you communicated clearly a call to action to take that step?

If you'd like to talk through how I can help you curate a marketing message that converts then book a call with me by clicking HERE now.

Plus...Sign Up To My FREE Expert Unrivalled Next-Level Academy & Access Over 30 Training Videos On How To Become A Desirable 'Must Have' & Get FREE Instant Access To The 5 Steps To A Money Making Micro-Niche > https://jen-hall.com/

big fish inadequacy - How I over came comparison paralysis
Aug 09

Big Fish Inadequacy – How I Overcame Comparison Paralysis

By Jennifer Hall | Business Mindset , Client Attraction , Client Conversion

Do You Feel Inadequacy? 

It's easy to look at everyone else and feel small in comparison (deadly easy), especially the big fish who have all the fancy stuff. I used to look at the big stars with...

  • the team to catch them talking off the cuff in a professional interview.
  • the editing pro who makes all their content look like it's been through Hollywood production.
  • the slick filming crew and amazing public speaking talent.
  • the customer service team who show up to help out with tech issues.

And part of me felt seriously inadequate, like 'who is going to listen to me in comparison to that!'

Truthbomb...

The thing is, none of those things REALLY matter, really they don't.

They only mattered to me because that's where I wanted to be. It didn't really matter to my ideal clients.

The only thing that matters to your clients is that they get help solving their problem and achieving their goals. That's it!

Now I DO believe in making things as amazing as you possibly can, with what you have, to give a great impression and build trust as an expert. And if you look at my old content compared to my new content you will see a marked improvement. But the old content still impacted and helped so many people, and I still made a ton of money back then.

I can't keep track of the countless 'polished' productions/articles that really don't contain any real value! They look impressive but they're lacking in substance.

So The Simple Answer Is...

If you're going to go all out making something amazing, the ONE thing that you can guarantee will win over all the fancy stuff, is 'amazing value'. Helping your prospects solve and move forward.

Make that your priority first and foremost and the other stuff will come. People appreciate raw, real and valuable content.

The world aint seen nothin yet!

You May Also be Interested In...

If you enjoyed this article then you may also be interested in the following article, 'Feeling Inadequate About Your Sales? It’s Time To Learn ‘WHEN’ To Feel Out Of Integrity…'    

Just click here to read now

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here > bit.ly/ClarityCallJenHall

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

How To Create Your Coaching Niche In 4 Easy Steps
Jul 19

How to Create Your Coaching Niche/Service Based Business Niche

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

4 Step Formula to Create Your Coaching niche/Service-Based Business Niche


If you've been struggling to find your coaching niche and get full clarity on your ideal client - well get ready to make a GIANT leap in progress in 20 minutes flat with my brand new short and sweet foolproof 4 Step Money Making Niche Formula...

Watch it here - https://www.youtube.com/watch?v=4DrIIRNRDoY&t

youtube pic of workbook opt-in



My Money Making Niche Workbook includes a Secret 5th Step to help you stand out as a unique offering! www.jen-hall.com/5stepstoclarity

Sign Up To My FREE Expert Unrivalled Membership...


If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

Also...Work With Jen

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just click here to book a call with me today.

Three women walking on a beach celebrating being successful
Jul 18

3 Signs Your Business Will Be Wildly Successful

By Jennifer Hall | Client Conversion , Productivity , Uncategorized

Have you been waiting for a sign that your business is going to be super off the charts successful and that you're going to dominate your niche?Yes? Well good news! I have three signs right here that if you nail, you'll know that the powerful potential is right there ready to be brought to fruition with some effort and nurture.

My story...

One of the biggest reasons I struggled in business is because I persisted with the wrong ideas. I was, as they say, 'flogging a dead horse' - any alternatives to that horrific phrase is welcome - ideas on a postcard.

It doesn't matter how dedicated you are to your cause, how passionate, how determined, how amazing you are, if you don't have the right idea, you're focusing too much on putting your foot on the clutch instead of putting it into gear and pushing the accelerator.

The clutch, whilst important to make the car work, can't be the only focus. The accelerator is what builds the most speed and momentum.  BUT the most important part of the process is actually choosing the right gear to make traction before you can build the speed.

Your business is exactly the same. Sometimes we can get so caught up in the mechanics of your own expertise that we forget what actually drives progress.


In order to ride the wave of success by hitting that gas pedal, we have to choose carefully what gear will give us the most traction to start building that momentum.
Choosing the right gear is the part that takes the most brain power and this is where business strategy comes in. 

Sign 1. The Right Gear

In the business world, choosing the right gear means choosing to solve a genuine problem. A problem is only a problem if it's stopping a wanted outcome OR is causing so much pain that it become unbearable to continue that way.

So many business owners are a 'nice to have' instead of making themselves indispensable. Instead of delivering what you want to deliver, deliver what's needed to a genuine person

Sign 2. Cold to Hot

When you have the ability to convert someone completely off your own merit (i.e. not through word of mouth),from an entirely cold prospect to a converted client, who then continues to achieve incredible results, you know all you have to do is find more people like them who have the problem you solve and repeat the process. MAGIC!

After years of incredible amounts of money being investing in the business without much luck, the owner of FedEx got incredibly excited when ONE person WANTED their product - because he knew if one person wanted it without a ton of convincing, there would be more like them.

Sign 3. Aligned

Passion alone is no basis for a business, but it is the fuel in the car. 

So if you are passionate about solving the problem and helping people reach their specific success island, and you know you are the best person to help them do it, then your tank is full and you're ready to go the long distance!

on The Road to Being Successful?..

Are you celebrating right now, or are you ready to knuckle down on working out what problem it is you solve, or how to convert cold prospects?

Let me know in the comments below.

Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

Sign Up To My FREE Expert Unrivalled Membership...

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

Just click here to sign up today!

Sales Page Copy that Converts
Jun 25

Sales Page Copy that Converts Like a Boss

By Jennifer Hall | Client Conversion

Learn how to write compelling sales page copy that gets your ideal client clicking the buy now button...

Writing sales page copy is the struggle of many entrepreneurs.

Knowing what to write, how to structure it, how to persuade authentically and do it all without feeling like a dated and badly formulated American TV advertisement is where the struggles at.

How to write authentic Sales page copy

The first thing to remember is that you can write sales copy in many different formats, not just on a sales page on your website. 

You can also use emails, social media posts and even on call to actions in blogs.

Many savvy entrepreneurs who want to position themselves away from the pushy types worry about doing exactly that - pushing people into buying their things.

To get over this fear we need to do a bit of reframing in order become an authentic but strong sales person. Because at the end of the day, if we are in business, we have to be sales people.

The Sales reframe

My amazing Sales Coach, Jessica Lorimer, helped me out with feeling better about sales a few years ago. She said to me... 'if a car was hurtling towards someone would you stay quiet or would you shout out to them?' The obvious and right answer is 'of course I'd shout!', and so she replied with 'so, if you know you have something of utter value that's going to stop or help someone from getting into a metaphorical car crash, why wouldn't tell them?'

This moment of realisation that actually I'm helping not selling was the moment I stopped shying away and started to own my value.

If you have something that will serve the world and help others achieve things that up until now has been a struggle or a dream then why not serve the world and shout it from the roof tops?

Writing authentic copy just means coming from a place of service, owning your expertise and value and knowing that in order to help people make the best decision for them, we have to give them the best information to help them make that decision.

Besides, we all know going to the gym will benefit us, but for some people committing to go is a problem. I know I didn't fully commit until I signed the 12 month contract and hired a Weight Loss Coach! How did I move from stalling to taking action? Here's the rundown...

Move Your Ideal Client into action taking

  • I was future paced and shown the benefits that I truly wanted if I took the action... (A slimmer body, feeling sexier and confident)
  • I was reminded of what will happen if I don't action... (best case scenario - I stay as I am, unhappy and annoyed at myself for not doing something about it, worst case scenario - I end up a lot heavier than I already am and even more unhappy that I'm not only not doing anything about it, I'm sinking further into behaviours causing my unhappiness.)
  • Just by being shown the above I was ready to make a change in my life with or without someone elses help (thank you amazing Weight Loss Coach, Niki Campbell, for showing me the light), BUT I wanted to make this journey as easy as I could and so I was really hoping by this point she was going to give me a solution to my struggle of trying and failing by myself in the past.
  • And then she did, she offered me something that gave me HOPE! Hope and belief that I could make a change and stop the behavioural patterns that were causing my problem and create new healthier habits that would see me become that slim, sexy and confident woman.

People can choose not to

What we sometimes forget is that people have the opportunity to say NO or indeed not take action.

But even just reading your words could create a mind shift strong enough to create change in their life. You are impacting many more people than you realise through your sales copy.

You don't have to be pushy, you just have to be openly honest.

Impacting change through your sales page copy is awesome of course, but we're also here to sell our stuff. And we know that when people buy our stuff,  they are going to get an even bigger transformation from the commitment and accountability, and the information/wisdom/knowledge that they gain through working with you/buying one of your products.

Get Ready to UpLevel Your Sales Page Copy Skills & Sell Authentically Like a Boss

So, if you're ready to learn the art of honest and ethical persuasion to help more people reach the goals they want to achieve and learn simple professional copywriting skills that you can call upon any time you want to write a sales page, sales email or sales post...

Then I have something just for you...

In this 1-hour crash course in writing copy that converts for sales pages/Emails & Posts you'll...

  • Learn professional copywriting skills that compel your prospect to take direct action and buy!
  • Create compelling sales pages, sales emails and social media posts that convert followers into buyers who are making a positive decision for themselves.
  • Gain a sales page structure using the in depth training video and sales page infographic that you can use time and time again for all your sales copy needs, so that you'll never walk in the dark and waste time pouring over and second guessing your copy.
  • Learn how to write the copy that will truly speak to your ideal client, because let's face it, the sales copy will only ever work if you have a good value proposition. 
  • Get access to the masterclass slides so you can print out and keep your favourite prompts and infographics from the training.

You can grab this incredible masterclass for just $87 (Valued at $250)

Sign Up To My Expert Unrivalled Next-Level Academy For FREE And...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

What Your Ideal Client ‘Really’ Wants From You
Apr 16

What Your Ideal Client ‘Really’ Wants From You

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

Lets Explore what your ideal client Really wants from you...

And I bet it isn’t more money!!

(and I bet you couldn’t resist reading that without singing it in your head! )

There have been times in my life when I would have paid anything to get a result and solve a problem and guess what? It wasn’t on the promise of more money. Here they are…

  • In the last few days of holiday to Spain I put my back out picking up a top from the floor! I can honestly say it’s been one of the most debilitating injuries I’ve ever endured from doing something as simple as picking up a light object, and I have been in a lot of pain. I didn’t end up paying out that much for the massage, osteopath and chiropractic treatment I received to get it sorted but I was damn well willing to pay whatever it took to get rid of the pain.
  • Over the last few years I paid a world class Sales Coach over 5 figures. You might argue that I paid for more money but that just wasn’t the reason I invested. That was the justifying factor for me to make the decision to invest, but what I really wanted was to prove to myself that I could be a super successful business owner who was able to pull in large sums of money with ease. The money was the bi-product not the reason I invested.
  • When my daughter was born she was seriously unwell and no one could tell me why. If I had been able to find someone who could have told me what was wrong with her and they charged me 50k, I would have paid it!

Truthbomb...

The return on investment that people WANT isn’t money. In some circumstances, it’s the justifying factor or the bi-product but it isn’t the core desire that makes people WANT to work with you and use your services.

So what is the core desire?...

People pay because they don’t want to be in ‘pain’ anymore or because it helps them become a certain type of person.

My clients pay me large sums of money not because I promise them money in return, but because I promise to give them clarity on what makes them the most desirable option in the market which of course will result in a monetary return and allow them to run a successful business, but that’s not why they buy. They buy because they want to be seen as an unrivaled expert and THE go-to person in their field.

What does your ideal client REALLY want from you?

If this is something you’re struggling with, why not book in a Clarity Call with me and find out once and for all what’s standing between you and becoming wanted in the marketplace? Book here now!