Lets Explore what your ideal client Really wants from you...
And I bet it isn’t more money!!
(and I bet you couldn’t resist reading that without singing it in your head! )
There have been times in my life when I would have paid anything to get a result and solve a problem and guess what? It wasn’t on the promise of more money. Here they are…
- In the last few days of holiday to Spain I put my back out picking up a top from the floor! I can honestly say it’s been one of the most debilitating injuries I’ve ever endured from doing something as simple as picking up a light object, and I have been in a lot of pain. I didn’t end up paying out that much for the massage, osteopath and chiropractic treatment I received to get it sorted but I was damn well willing to pay whatever it took to get rid of the pain.
- Over the last few years I paid a world class Sales Coach over 5 figures. You might argue that I paid for more money but that just wasn’t the reason I invested. That was the justifying factor for me to make the decision to invest, but what I really wanted was to prove to myself that I could be a super successful business owner who was able to pull in large sums of money with ease. The money was the bi-product not the reason I invested.
- When my daughter was born she was seriously unwell and no one could tell me why. If I had been able to find someone who could have told me what was wrong with her and they charged me 50k, I would have paid it!
The return on investment that people WANT isn’t money. In some circumstances, it’s the justifying factor or the bi-product but it isn’t the core desire that makes people WANT to work with you and use your services.
So what is the core desire?...
People pay because they don’t want to be in ‘pain’ anymore or because it helps them become a certain type of person.
My clients pay me large sums of money not because I promise them money in return, but because I promise to give them clarity on what makes them the most desirable option in the market which of course will result in a monetary return and allow them to run a successful business, but that’s not why they buy. They buy because they want to be seen as an unrivaled expert and THE go-to person in their field.
What does your ideal client REALLY want from you?
If this is something you’re struggling with, why not book in a Clarity Call with me and find out once and for all what’s standing between you and becoming wanted in the marketplace? Book here now!