Category Archives for "Uncategorized"

selling without suspicions
Feb 12

How to avoid Selling without Suspicions

By Jennifer Hall | Business Mindset , Client Attraction , Client Conversion , Uncategorized

If you're looking to convert prospects into clients, read on...

Last night I was scrolling through some second hand interior bargains as we'd like another chair in our living room and I want to get creative and try out some upcycling skills.

BUT as I was scrolling through the sale posts there were some that I was considering but they quickly became a big fat NO!


...Because they were lacking in detail.

''BLUE CUDDLE CHAIR - Pick up only''

Whilst the pictures were ok, this is clearly a second hand piece of furniture with no access to any other reviews other than that of the owner. And they just weren't giving me anything to go on i.e. 

What kind of condition is it in? How old is it?

Now I could have asked, but quite frankly I couldn't be arsed to spend the time writing out a message when there was plenty of other choice to pick from instead!

Another one stated...

''CRUSHED VELVET GREY FIRESIDE CHAIR - Unbelievably comfy, slight tear on the underside but can easily be repaired out of sight.''

Weirdly enough the second advert made me feel ten times more excited. Not only could I visualise myself next to our inglenook fireplace toasting my toes, I also have complete confidence in the review of it being truly comfortable.

Even though they mention the tear, this doesn't put me off. In fact, it makes me feel utterly reassured that they're a seller with integrity and I know what I'm getting.

So In Business Terms...

When you're looking to convert prospects into clients, we have to show authenticity, honesty and integrity, without it we're left suspicious.

It's also important to add the detail and the specifics. People need enough information to know what they're getting and to appeal to their 'desires'.

I'm not suggesting you point out your flaws, but I am saying that giving people your honest opinion, even if that's a small dose of uncertainty, will actually make them feel more confident in your promises.

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

you don't need to niche to be successful (1)
Oct 03

Beware of the Coach that says you don’t need to Niche

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

I hear this a lot online - 'You don't need to niche to be successful'

This makes me really mad because a lot of the time this line comes from people who have no idea what a niche really is...

what a niche is not...

Here's the thing, a niche is NOT -

  • an industry
  • a limitation
  • a person who works in a specific industry (although this is part of it)

what a niche is...

A niche is about having a deep clarity on your ideal client.

There are three parts to a $ making niche...

It's about a (1) problem and (2) an outcome that you help (3) a certain type of person overcome and achieve.

AKA a...successful business model.

If you are not solving a problem, if you are not achieving an outcome, and you don't communicate clearly the type of person you help.. If you don't show them how what you do will help them specifically, then you don't have a $ making marketing message or business.

I'm on a crusade to help more people create businesses that actually attract and convert clients with ease and to educate people on what makes a business successful.

'When you don't niche your message is broad and hits no one'

false promises...

I spoke to someone today who told me about a coach who used the words 'people want my life'. This is the golden carrot they dangle in front of people and promise that they can help them achieve.

Except they don't...

They don't have any focus on number 1... 'solving a genuine problem'. It's a one size fits all approach to success and for a lot of lifestyle coaches it's about being visible and being a celeb. But that just isn't replicable. It isn't valuable to anyone unless they have a fear of visibility and the coach in question has skills to help them overcome that fear. 

But then, by the way, you have a niche! 

Outcome Only Approach = no solid customer journey = upset clients = bad reputation for the coach and the industry

Yes you can sell an outcome on it's own, but it's not right. 

to niche or not to niche!

I hear coaches say 'you're struggling to niche because the niche is in fact you and you don't need to niche'... 

Errr ok, so you are still niching, 99% of the time yes you are the niche. You're using yourself as an example of someone who had a genuine problem and wanted to get somewhere. Still a niche.

You are helping individuals so start speaking to individual problems and desires and you'll start see people listening to you and buying from you.

'Focus on solving problems - don't over complicate the whole thing'


If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here

Sign up to my Expert Unrivalled Next-Level Academy for FREE &...

Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Sep 06

High-Ticket Selling – There are Two Types of People, which one are you?

By Jennifer Hall | Business Mindset , Client Attraction , Pricing , Uncategorized

There are some people that get excited by charging high ticket and there are some that get scared...

Which one are you?

***And if you get excited, is it for the right reasons?

i.e. high cash injections into your business, finally being able to focus on your clients high-transformation, attracting high-paying committed clients, being able to finally spend time growing your tribe without the worry of when you'll next get paid to cover your costs.

***Or are you one of those 'out of integrity' type of people who try and get away with overcharging?

Because that is the exact reason people get so worried and scared about charging high-ticket prices.


I'm going to call out the two HUGE things that worried me when I first started out, and all the things that my clients have said to me the past...

'What if people don't find what i'm offering valuable enough or worth that amount and ask for their money back?'

'And even if they pay, why would someone pay someone like me that amount?'


Let me give it to you straight...

  • People who pay more get better results. The higher price doesn't just benefit you. It benefits your clients on a MUCH larger scale. They are more committed, more determined, more ambitious and more action taking.
  • If you're able to sell at a high-level, yes they have expectations, but these high-paying clients aren't stupid. They will have complete trust and faith in you. So unless you're genuinely trying to shaft someone and you're lying to them, they wouldn't be paying you those large sums unless they had complete confidence in you.
  • And on the 'why me?' note, why not you? What makes you less worthy than the next person. You wouldn't be on this journey unless you knew deep down you had something incredible to offer people.
  • High-end clients aren't 'better' than you. They just have a problem that they need solving, and here's the real Truthbomb...They WANT to pay what's necessary for it. If the problem is that bad, or the ambition, that strong, they don't want to half arse it. They want it sorted. They don't want to be chucking money down the drain.

The Answer...

In my brand new 121/mastermind hybrid programme not only do I show you how to gain the trust and confidence of your ideal clients to sell high-ticket with ease, but I also help you to build the trust and confidence in yourself as a high-transformation coach/consultant/expert.

I won't have you looking at yourself in that worthless way. You are incredibly valuable, you're just ignoring what's there and letting the mind gremlins take a hold.  

Stand up, take your place, own your worth, and start changing lives... you know, like you set out to do!  

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

feeling inadequate about your sales
Aug 02

Feeling Inadequate About Your Sales? It’s Time to Learn ‘WHEN’ to Feel Out of Integrity…

By Jennifer Hall | Business Mindset , Productivity , Uncategorized

In The Beginning...

When I first started out coaching, I saw everyone talking about how much money they had made that day/week/month as a kind of badge of approval. It was as if they were saying 'I'm clearly good at what I do because I'm making a ton of money'

This left me feeling super inadequate because quite frankly, the first 6 months of my business were drier than the Gobi desert. Don't get me wrong I was making some sales but they were super inconsistent and the longer it got between clients the more inadequate I would feel. 'How can people trust me to help them if I'm not making the kind of money I want to be making.'

A big lesson I had to learn in my business journey is to know 'WHEN' to feel out of integrity. 

This may sound strange but hear me out...

...back then, I wasn't helping people make sales. So why was I getting so caught up in how many sales I was making?!!!!

Check Yourself...

  • Are you feeling out of integrity for entirely the wrong thing?
  • What result does your client really want? It's not ALWAYS sales or money! I even see Health Coaches getting caught up with the 'I feel out of integrity because I'm not making sales.'


 A Health Coach doesn't need to be good at sales in order to help their clients! They need to be good at sales for the sake of their business but just because they're not securing clients does not mean they can't help their clients & does not take away from how awesome they really are.

Unless you're helping people make sales as the main result of your coaching/service... it's time to let that sh*t go!

Or, Maybe You Should Be Feeling that way...

And if you are promising sales as a result and you're not making them yourself then yes you 'should' feel out of integrity BUT you can do something about it...

Stop promising sales! And fine-tune your niche and ideal client so that you can start helping with something slightly different that will act as a bridge 'toward' the sales.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Three women walking on a beach celebrating being successful
Jul 18

3 Signs Your Business Will Be Wildly Successful

By Jennifer Hall | Client Conversion , Productivity , Uncategorized

Have you been waiting for a sign that your business is going to be super off the charts successful and that you're going to dominate your niche?Yes? Well good news! I have three signs right here that if you nail, you'll know that the powerful potential is right there ready to be brought to fruition with some effort and nurture.

My story...

One of the biggest reasons I struggled in business is because I persisted with the wrong ideas. I was, as they say, 'flogging a dead horse' - any alternatives to that horrific phrase is welcome - ideas on a postcard.

It doesn't matter how dedicated you are to your cause, how passionate, how determined, how amazing you are, if you don't have the right idea, you're focusing too much on putting your foot on the clutch instead of putting it into gear and pushing the accelerator.

The clutch, whilst important to make the car work, can't be the only focus. The accelerator is what builds the most speed and momentum.  BUT the most important part of the process is actually choosing the right gear to make traction before you can build the speed.

Your business is exactly the same. Sometimes we can get so caught up in the mechanics of your own expertise that we forget what actually drives progress.

In order to ride the wave of success by hitting that gas pedal, we have to choose carefully what gear will give us the most traction to start building that momentum.
Choosing the right gear is the part that takes the most brain power and this is where business strategy comes in. 

Sign 1. The Right Gear

In the business world, choosing the right gear means choosing to solve a genuine problem. A problem is only a problem if it's stopping a wanted outcome OR is causing so much pain that it become unbearable to continue that way.

So many business owners are a 'nice to have' instead of making themselves indispensable. Instead of delivering what you want to deliver, deliver what's needed to a genuine person

Sign 2. Cold to Hot

When you have the ability to convert someone completely off your own merit (i.e. not through word of mouth),from an entirely cold prospect to a converted client, who then continues to achieve incredible results, you know all you have to do is find more people like them who have the problem you solve and repeat the process. MAGIC!

After years of incredible amounts of money being investing in the business without much luck, the owner of FedEx got incredibly excited when ONE person WANTED their product - because he knew if one person wanted it without a ton of convincing, there would be more like them.

Sign 3. Aligned

Passion alone is no basis for a business, but it is the fuel in the car. 

So if you are passionate about solving the problem and helping people reach their specific success island, and you know you are the best person to help them do it, then your tank is full and you're ready to go the long distance!

on The Road to Being Successful?..

Are you celebrating right now, or are you ready to knuckle down on working out what problem it is you solve, or how to convert cold prospects?

Let me know in the comments below.

Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here

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Just click here to sign up today!

charge high-end prices
May 03

Why Just Deciding to Charge High-End Prices Doesn’t Work

By Jennifer Hall | Business Mindset , Pricing , Uncategorized

The positioning faux pas...

So you've decided to charge high-end prices, this why that might not work out for...

You may have seen a video doing the rounds over the last few years to explain positioning, where someone takes a pen & places it in a pot with 15 others exactly like it with 99p attached to it (positioning a low-end offering) then taking that same pen & placing it into a smart looking box & placing it into a glass display case (positioning a high-end offering).

Whilst I specialize in helping business owners to position themselves as the BEST option in the market & that, in turn, enables them to charge more for their services, that doesn’t just come from a decision to raise their prices.

The problem with the pen example is that we are taking the SAME pen & charging more for it. And for most of us who work with integrity, this just doesn’t feel good!

BUT what we’re failing to realise is, is that we’re viewing ourselves as a crappy pen when we’re not! We ARE a high-end offering but we’re choosing to place ourselves in the 99p pot. In order to successfully charge higher prices, we have to OWN our value & that comes from SEEING our own value.

But How?

A great way to shift your mindset on this is to look at the evidence of what you bring to the table. But our value can’t help EVERYONE which means that it is not actually valued at all by the wrong people. Which is why focusing your attention on the right people who would take the most value from your offering is the ONLY way you’ll be able to truly see the value of what you have to offer.

Pet services to someone without a pet is useless! But a Dog Behaviourist who specialises in destructive habits to a dog owner who has a dog who is chewing up the furniture would be truly valuable and results in you not only being able to see and own your value but enables you to communicate it in a way that enables the right person to see how you can help them and feel happy to pay your chosen price point.

Work with Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here

Sign up to my FREE Expert Unrivalled Membership and...

Gain full access to all my video training and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.

Become an Expert
May 01

At What Point Can You Say you’re an Expert?

By Jennifer Hall | Uncategorized

Expert Status is subjective; who defines when you become an expert????


  • Instead of worrying about whether you’re an expert or not, focus instead on being a specialist.


  • Being a specialist means you specialize in getting a specific result and overcoming a specific problem. As long as you’re confident that you can get them the result then that is ALL that matters.


  • When you’re a specialist, your marketing can become targeted, streamlined and way more effective. And whether you think you are or not, other people will automatically perceive you as the expert anyway.


  • People buy results, and if they know that you’re a specialist in helping them specifically achieve the result that they want, they are going to pick you over a generalist every time!


Apr 24

The 7 Deadly Sins of a Bad Coach

By Jennifer Hall | Uncategorized

I wrote this article for the purposes of exposing what’s entirely wrong with the coaching industry.

Not to moan, but to raise awareness and raise the bar on best practices when it comes to running a coaching business. We all have different ways of working but ultimately from a client perspective we need to give them THE BEST experience possible if we want our business to thrive and the coaching industry to improve its’ reputation.

This article is a stand against those who operate and sell off hype.

Let’s get known for the RIGHT things… our expertise and our excellent reputation!

The things below are the exact reasons people are refusing to use the word coach to describe themselves. I suggest that instead of refusing to use the word coach, we own it and raise the standards.

  1. Ghosting

You know the ones… they’re happy to speak to you as long as you keep on paying them. The moment the money stops, so does that cherished relationship. Now I’m all for ending the service, but genuine relationships and manners not so much. Do they not realise the lifetime value of a happy client? Clearly NOT! Happy clients buy time and time again!

  1. Over Promising

‘Oh yes you can have that too!’ ‘This programme will definitely cover that and more’** Terms and Conditions apply.

You have to decide on your boundaries and if you choose to bend them you have to see it through. Don’t offer the ‘extras’ unless you’re willing to follow through on what you agreed to do. Simple as!

Oh and while we’re here… anyone been told one thing on the phone and signed a contract saying something entirely different which has then been used to back up why they haven’t followed through? Yes, we should all take responsibility for what we sign, but deliberately telling someone something different on the phone, that’s sneaky! Not only sneaky but wholly unethical and branches into number 3…

  1. Mis-Selling

They know it’s not the right product for you, but their goal isn’t your results, it’s their bank balance and they want you in to hit their target. It’s sad but true that this and number 2 happens all too often.  Putting money before client results will lead to a bad reputation and sore pockets for the victims. Jessica Lorimer Sales and Leadership Coach takes a BIG stand against this and practices non-icky ethical sales best practices. Her words – ‘If you don’t step up and sell, someone much worse at what you do will instead’ Which leads us nicely to number 4!

  1. All Talk No Value

The way the industry has taken a bad turn is in the low entry point into coaching, meaning many Coaches are teaching Coaches how to sell a lifestyle – Bali, LA, the beach, nice house, financial and time freedom… but the Coaches they are teaching have no real expertise behind them, they just know or have learned ‘how to talk a good game’. Or indeed the Coach teaching them how to sell doesn’t have any real, ethical sales skills either.

They too have learned to dangle the secret to success, which in their case is a cheese ball cliché on how you only have to believe it and it will happen… but you’ll only find that out about this so-called magic pill ONCE you pay! A word of advice, don’t take their word for it, there is no ‘one thing’, they should show you their value before you decide to pay.  The realisation that this was actually happening put me into a genuine temporary depression. The day of realisation was the day I stopped comparing myself and owned my expertise proudly.

Surely we should be known for our expertise, instead of how much money we have.

  1. Copy Cat’ing

This is harder to spot but if you catch wind of someone stealing and copying someone else’s content whether that be marketing material or actual programme material, NEVER touch these people with a barge pole. It’s the lowest of the low! Yes, we all have to learn somewhere, but there’s a big difference between learning and assimilating information once you’ve implemented and gained success yourself, but blatant copy and paste!!?? Ain’t nobody got time for dat!

  1. Flaking

You’ve taken the plunge, invested a heck of a lot of money and you’re ready for transformation…

‘I’m so sorry but can we take a rain check on today, I’m having a bad day’

Now I’m no angel, I have had to rearrange a couple of times but it’s because of circumstances outside of my control and on rare occasions. We’re human and we run our businesses to be flexible. At the end of the day though, we’re running a business and the world doesn’t stop just because you don’t feel like it today. A level of commitment is required, and serial cancellations is not a commitment to the client’s success.

  1. Fluffyness

Now this one is where it gets slightly controversial. I’m talking about the Coaches that offer to help with anything for anyone. Now that’s a lovely sentiment but I personally don’t think it’s ethical. You cannot be a master of all things. If you don’t communicate what outcome you deliver, then how can you ethically sell your services. I also don’t believe that these people are experts in their field and with the level of incredible expertise there are out there, I’d be hard pushed to trust anyone who says they can help me with all things! Particularly with my own experiences. What do you think?

The answer?

Set clear boundaries and expectations for you and the client and commit to them. People like to know where they are and what they can expect; not only in terms of knowing the expected results but what’s required on their part and what they can expect from you. Treat others how you’d like to be treated… be fair, transparent, honest and committed. Their success should be important to both you and them. And if the client is not 100% committed to their own success, avoid THEM at all costs.

Do you believe there is an 8, 9 & 10?

Comment below and let me know what you think they should be and they may make the final blog piece giving you a little mention!

Share your opinions and experiences below…

****And if you’re someone who owns incredible expertise and are currently trying to niche down to avoid the fluff and become a truly desired reputable go-to Coach, then click here to register for the 5 Steps to Use Your Unique Power to Convert Clients with Ease this Thursday at 8pm BST/UK Time…

👉Here’s the link to register for the training!

For those that attend live and watch to the end will also be entered into a prize draw to win a 121 Coaching session with me.****
What Your Ideal Client ‘Really’ Wants From You
Apr 16

What Your Ideal Client ‘Really’ Wants From You

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

Lets Explore what your ideal client Really wants from you...

And I bet it isn’t more money!!

(and I bet you couldn’t resist reading that without singing it in your head! )

There have been times in my life when I would have paid anything to get a result and solve a problem and guess what? It wasn’t on the promise of more money. Here they are…

  • In the last few days of holiday to Spain I put my back out picking up a top from the floor! I can honestly say it’s been one of the most debilitating injuries I’ve ever endured from doing something as simple as picking up a light object, and I have been in a lot of pain. I didn’t end up paying out that much for the massage, osteopath and chiropractic treatment I received to get it sorted but I was damn well willing to pay whatever it took to get rid of the pain.
  • Over the last few years I paid a world class Sales Coach over 5 figures. You might argue that I paid for more money but that just wasn’t the reason I invested. That was the justifying factor for me to make the decision to invest, but what I really wanted was to prove to myself that I could be a super successful business owner who was able to pull in large sums of money with ease. The money was the bi-product not the reason I invested.
  • When my daughter was born she was seriously unwell and no one could tell me why. If I had been able to find someone who could have told me what was wrong with her and they charged me 50k, I would have paid it!


The return on investment that people WANT isn’t money. In some circumstances, it’s the justifying factor or the bi-product but it isn’t the core desire that makes people WANT to work with you and use your services.

So what is the core desire?...

People pay because they don’t want to be in ‘pain’ anymore or because it helps them become a certain type of person.

My clients pay me large sums of money not because I promise them money in return, but because I promise to give them clarity on what makes them the most desirable option in the market which of course will result in a monetary return and allow them to run a successful business, but that’s not why they buy. They buy because they want to be seen as an unrivaled expert and THE go-to person in their field.

What does your ideal client REALLY want from you?

If this is something you’re struggling with, why not book in a Clarity Call with me and find out once and for all what’s standing between you and becoming wanted in the marketplace? Book here now!

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