Category Archives for "Uncategorized"

What Your Ideal Client ‘Really’ Wants From You
Apr 16

What Your Ideal Client ‘Really’ Wants From You

By Jennifer Hall | Client Attraction , Client Conversion , Uncategorized

Lets Explore what your ideal client Really wants from you...

And I bet it isn’t more money!!

(and I bet you couldn’t resist reading that without singing it in your head! )

There have been times in my life when I would have paid anything to get a result and solve a problem and guess what? It wasn’t on the promise of more money. Here they are…

  • In the last few days of holiday to Spain I put my back out picking up a top from the floor! I can honestly say it’s been one of the most debilitating injuries I’ve ever endured from doing something as simple as picking up a light object, and I have been in a lot of pain. I didn’t end up paying out that much for the massage, osteopath and chiropractic treatment I received to get it sorted but I was damn well willing to pay whatever it took to get rid of the pain.
  • Over the last few years I paid a world class Sales Coach over 5 figures. You might argue that I paid for more money but that just wasn’t the reason I invested. That was the justifying factor for me to make the decision to invest, but what I really wanted was to prove to myself that I could be a super successful business owner who was able to pull in large sums of money with ease. The money was the bi-product not the reason I invested.
  • When my daughter was born she was seriously unwell and no one could tell me why. If I had been able to find someone who could have told me what was wrong with her and they charged me 50k, I would have paid it!

Truthbomb...

The return on investment that people WANT isn’t money. In some circumstances, it’s the justifying factor or the bi-product but it isn’t the core desire that makes people WANT to work with you and use your services.

So what is the core desire?...

People pay because they don’t want to be in ‘pain’ anymore or because it helps them become a certain type of person.

My clients pay me large sums of money not because I promise them money in return, but because I promise to give them clarity on what makes them the most desirable option in the market which of course will result in a monetary return and allow them to run a successful business, but that’s not why they buy. They buy because they want to be seen as an unrivaled expert and THE go-to person in their field.

What does your ideal client REALLY want from you?

If this is something you’re struggling with, why not book in a Clarity Call with me and find out once and for all what’s standing between you and becoming wanted in the marketplace? Book here now!

Apr 15

If ‘yes’ isn’t coming easily from your Ideal Client, then here’s why…

By Jennifer Hall | Uncategorized

 ***If‘ ‘YES’ isn’t coming easily from your Ideal Client, then here’s why…***

One of the biggest reasons we struggle to get a ‘yes’ from our ideal clients is that we think about them from our perspective instead of theirs.

When I ask people who their ideal client is, the common answers are as follows…

  • ‘I want to work with people who want to make a difference in the world
  • I want to work with people who are driven and want more.
  • I want to work with people who have the money to invest into their personal development and value it.
  • They want more confidence and they always beat themselves up Etc,

Those things are ideals, but they’re too selfish to convert those prospects into a ‘YES’.

Of course, your ideal client will want to work with you! Of course, they will go out of their way to make it happen. And of course, they will pay your value, but only because you’re solving a painful problem to achieve their truly desired outcome. This is the part that a lot of people miss off in the quest to find the perfect client.

The Answer…

Converting those ideal clients into a ‘yes’ comes from offering them the golden carrot that they want so badly they’d pay anything to get.

If you don’t look at it from this perspective you’ll always be on the convince train, convincing people of your value and begging them to work with you.

***Before you start thinking about the kind of client you want to work with, switch around and ask WHY would someone want to work with you? What is your golden carrot?***

Apr 13

Are you a ‘nice to have’ or a ‘MUST have’?

By Jennifer Hall | Uncategorized

***Are you a ‘nice to have’ or a ‘MUST have’?***
 
*‘Nice to haves’…
 
👉chase clients
 
👉get interest from prospects but then get silence upon follow up
 
👉have prospects that use money as the first and final objection for not using your services.
 
 
*‘MUST haves’…
 
👉have prospects following them
 
👉easily book into discovery calls and say yes without persuasion
 
👉charge high prices and receive them without question
 
 
*How do you become a must have?*
 
In the words of Seth Godin – ‘Find out what people will pay anything for and then go sell it to them’
 
Easy enough right? 😉
 
I get it, of course, it isn’t otherwise business would be a breeze!
 
But ‘must haves’ have something that ‘nice to haves’ don’t, and that is the D Factor. D standing for ‘desirability’.
 
💣Truthbomb:- The D Factor, unfortunately, isn’t determined by you, it’s determined by your ideal client, which is why it’s imperative to have full clarity on WHO you are helping. Once you know what they want, all you have to do is sell it and deliver the results.
 
The D Factor is determined by how badly your prospect wants the result you are offering.
 
💫For your result to be desirable…
 
1. You must be confident in ‘promising’ the result/solving their problem.
 
2. Your result must be solid enough for your prospect to understand it’s importance and feel happy that they are ‘getting’ what they want.
 
3. The result has to be specific to the prospect.
 
4. The prospect must want this result/the problem solved urgently because the impact of not having it or leaving it any longer is too great.
 
💫Knowledge is power when it comes to marketing your services and the knowledge you MUST HAVE is in who you are marketing to.
 
If you are looking to nail your D Factor then The D Factor Weekend Intensive is for you and you’ll be pleased to hear that if you can’t make it in person you can now attend virtually. Check out the details here https://jen-hall.com/dfactorweekend/ to find out more about how you can become the most desired option in the market…
Mar 29

How to Progress in your Business when You are Feeling Stuck

By Jennifer Hall | Uncategorized

‘Just start… OK but HOW?’

This advice is given out by many coaches but for some this advice is pointless. Many people have been waiting to ‘just start’, to put that pen to paper, to organise that event, to write that book, to start that group, to create that lead magnet BUT for many it’s impossible.

They’ve tried and tried, invested in many different coaches and they start to think it’s just them. That they are uncoachable, that they don’t have the right ideas, and they don’t have what it takes.

Do you really have what it takes?

They would be right, they don’t have what it takes because what it takes in the first instance is clarity on your value proposition (a solid product that people truly want).

Without clarity on your wanted offering, ‘starting’ isn’t even an option.
Create an event and invite who?
Write content, but about what?
Generate leads, but which ones and how?

The Answer

In order to find out your value proposition, you have to figure out WHO you’re marketing and what they want that they’d pay anything to get. Simples right? Except it’s not. It’s not as straightforward as that, otherwise, you’d have it already, right?

In order to figure this out, you have to have a strong micro-niche and I’m here to save the day with my 5 Simple Steps to Creating Money Making Micro-Niche just click here to download www.jen-hall.com/5stepstoclarity

Mar 13

Money, In The Case of the Entrepreneur, DOES Buy Happiness

By Jennifer Hall | Uncategorized

Rewinding back on my journey before I started coaching – I’m 19 and I’m ready to be my own boss and the first attempt at creating a successful business begins. I have always been interested in being my own boss having grown up watching my uncles and dad run their own businesses. I wanted to create a successful enterprise that my parents would be proud of and so that I could live unchained to society and be free to move around in my own life freely.

I’ve been reading business books since the age of 18 and as soon as I had enough information to run with, I was off. The first piece of advice any ‘start your own business’ book would give, is that before you start, you need to ensure that you follow your passion. It would dictate that without passion for what you do, your business would never survive. That exact advice resonated so much truth within me. I have always been a believer in everyone being on this earth for a reason, that we should all be living our life’s purpose and if we could build a business around that we would be aligned enough to see success happen; as long as we persevered of course.

I started my career as an Entrepreneur at the age of 19 and have since run six different businesses on my journey to become a successful business owner. Some of these businesses lasted longer than others with many more ideas that never made it out the gate.

Before each business attempt began, I would think about how I could turn my current life’s passion into a business. Party host turned Event Planner, aromatherapy lover turned Complementary Therapist, business networker turned Network Event Leader, life’s purpose believer turned Life Coach.

You will probably be wondering why so many businesses? The reason – I simply couldn’t find a sustainable interest. I couldn’t create the balance between enjoying the journey and creating the financial success I wanted.

What these startup books don’t tell you, is that if you struggled to make money from your passion, your once beloved past time would become a frustrating thorn in your side and a burden heavier that all the weights in the world.

I read books that yelled about action taking, how to create goals and hit them, why businesses fail and succeed, the best sales strategies, marketing your business, how to be more mindful about your work, how to make financial projections, how to write a business plan to receive investment and even ‘The Dummies Guides to …’. But none of them told me what I’m about to reveal inside this book.

Failure is only possible when you give up, and I’ll admit, I gave up on many occasions because the journey to success was hard work. Not just any old hard work, the kind of hard work that likens trying to fill a well using a bucket without a bottom. The kind of hard work and struggle that would see you in tears. I used to beat myself up over failure because I knew that I was the one in control of it. I knew that giving up was the true failure. And I gave up. And that was my fault. I held onto these moments of giving up, beat myself up and they laid heavy in my heart for the longest time. And all because I didn’t know the truth.

The gurus will tell you that hard work is how you build a business and I’d have to agree. But the truth of the matter is, hard work shouldn’t be fruitless. Most people aren’t really afraid of hard work; they’re scared of the failure. They’re pissed off with banging their head on a brick wall with nothing to show for it and they’re scared of struggling to keep their head above water to support themselves and their family. True entrepreneurs are not scared of hard work, in fact, most hungry and driven entrepreneurs will even enjoy hard work and often struggle to slow down and stop. Hard work is enjoyable when you’re seeing the fruits of your labour. Running a business becomes a burden when it’s taking more than you can give without the monetary return you want.

Every time something doesn’t pull off as I want it to, it’s a lesson. The reason I gave up was that I didn’t know how to counteract it. I didn’t know there was another way. Now, if something doesn’t work, I change the plan not the goal. I’ve written this book not so you can put on a carbon copy cloak, I’ve written this in such a way that you can use this approach your way.

Putting your stamp on how you operate and show up is vital to stand out. I want to tell you with every fibre of my being, that if you truly want to become a financially successful go-to expert, it is totally possible, no giving up is required. There is always a way.

** Excerpt from the Best Selling Book Expert Unrivalled, get your copy here – https://www.amazon.co.uk/Expert-Unrivalled-Coaches-Experts-desired-ebook/dp/B07BJC2MM5/ref=cm_cr_arp_d_product_top?ie=UTF8**

JenHall-57
Feb 17

The ONE Big Secret to Securing Quality Coaching Leads Without Paid Ads

By Jennifer Hall | Uncategorized

I know firsthand what it’s like to KNOW how much value you give your clients and the potential there is for you to change someone's life but struggle to attract the right people. When I first started a coaching business 4 years ago I felt like I had to convince people to work with me. But there was one big, all-encompassing strategy that I wasn’t getting right from the outset which was causing the drought in clients and the poor quality of leads I was getting.

My big mistake? 

I was marketing to too many different people! 

This realisation sent me into an obsessive learning frenzy and I made it my day job to figure out what made a business fail and what made a business thrive.

The biggest reason why businesses fail is that they don’t position themselves to their market as needed. Or more poignantly, the market doesn’t see a need for them! The trick is to position yourself as the go-to expert for solving a genuine problem and/or achieve a specialised result for a certain type of person.

For example, I was recently asked a question from someone who was struggling to generate enough great quality leads into their business on how to solve this problem.

This person described their current lead generation process as:-

  • Providing a quiz, delivering the results of that quiz and asking the prospect to book in a call. With some value emails thrown in to warm up the prospects that need a bit more swooning before they book the call.

To be honest on paper it’s a great process! Simple and effective!

However, not everything is as it seems. Even though this person has a great process, the content isn’t bringing in the number of leads nor the quality of people they want.

The Problem...

So there is a problem in two areas:-

  1. Lack of relevant wanted results. I.e. the content is not ‘speaking’ to anyone in order to create that need to click to find out more.
  2. Lack of pre-qualification of prospects. I.e. Due to the first problem - the tyre kickers and freebie hunters with time on their hands are slipping through the net resulting in the calls being of low quality with less than perfect prospects.

The solution...

  • The traffic coming in via the quiz is on the generalised topic of Stress. Stress is such a vast topic. If it's vague like 'Are you suffering from Stress? find out here...' you will be lacking in clicks coming through. Many people will suffer from stress, the trick in this scenario is to get specific on the context of who, for example - parents/business owners/corporate execs etc.
  • By creating a micro-niche you can get more specific on the ideal client and thus start prequalifying from the outset to get the right people into the funnel. So instead of stress an example could be 'Suffering from work overload? Take this quiz to find out what personality trait is causing you the most stress and how to fix it!
  • Plus, you'll get more click-throughs as the quiz will start to speak to someone in particular, resulting in more engagement. Once they're in, your value can be directed to their specific problem and their specific outcome with context so that they truly feel like you're speaking to them.
  • The value will be given in the results after they’ve taken the quiz so it will be imperative to make sure this blows their socks off and to make sure that you personalise the results as much as possible for their specific situation.

People don't want national newspaper horoscopes that can apply to anyone and everyone, so getting as specific as possible in your micro-niche will absolutely help.

Summary...

  • Micro-niching is the first step to pre-qualifying and attracting perfect prospects.
  • Get specific on 'who' you’re speaking to, so you can find context and allow the person to self-identify.
  • Grab their attention by tapping into their desired results to encourage more interest from the right people.
  • Also, by including a prequalifying questionnaire before they book a call so that it sieves out the less than perfect.

***Click here to Download my 5 Steps to Creating a Money Making Micro-Niche to start attracting perfect prospects with ease...***

Feb 14

‘If it didn’t sell at the first price point, you didn’t sell it right!’

By Jennifer Hall | Uncategorized

#Truthbomb

If it didn’t sell at the first price point, you didn’t sell it right!

Discounting isn’t going to make it any more delicious.

In fact, discounting on service-based (live delivered) packages will only damage your business.

Regularly discounting  (and sometimes even once) on your services means that your audience will always be waiting for you to run your discount again because that’s now the perceived worth.

Discounting means that you’ll attract the people that didn’t see it’s value in the first place but they’ll give a half-arsed punt this time around and see what happens – hardly the clients we want to be attracting and working with?

When you discount live delivered services you’re discounting yourself and your worth.

It’s also really important to think of the impact discounting can have on your current clients or previous clients. The lifetime value of a current client is worth more to you than fresh blood and how do they feel when they have had to save and pull together the full whack and the next day it’s cheaper?

It’s not the price point that’s the problem, it’s your product, positioning, profile and communication of the value and transformation you/the product brings to the table.

Early bird discounts reward the action takers and loyal followers. Discounts that come after tend to be because of our own desperation to sell and can punish those that believed in themselves and in you to invest on it’s worth.

Pricing your products is a direct reflection of how you and others perceive the value. Communicate that right and you won’t need to bend.

If they can’t see the value, that’s why it’s not selling, it has nothing to with price. Position yourself as the BEST option in the market, and people WILL pay your worth.

Feb 05

FREE Clarity Check – No Call Required

By Jennifer Hall | Uncategorized

‘Ooooh FREE Clarity Check, interesting!’ I hear you cry!

Today I’m about to help you identify whether you have clarity on the WHO or whether you’re still as fluffy as cotton wool when it comes to your ideal client, are you ready?

Let’s do this!

When you describe your ideal client does it sound a bit like this?

‘They’re stuck, they don’t know what to do, they’ve been doing the same things since they can remember, doing what they ‘should’ be doing rather than what they want to do for themselves and they want more from life! They’re stuck in the rut of life and they’re not going anywhere quickly. I help them live the life that they want!’

Or

‘My IC is someone who longs to be healthy, they’re sick of being overweight, they want to eat healthily but they can’t stop the cravings and so they overeat and eat the wrong foods. I help them eat healthily, feel better and lose weight.’

The above is like a horoscope in the national newspaper! It could apply to almost anyone.

There is nothing specific in the slightest to allow the right person to self-identify and have the reaction that you’re going for, which is…

‘OMG that’s me! It’s like you’re talking to me!’

The first one doesn’t even offer a result… it may look like it’s offering a result but it’s really not, there is nothing specific there for anyone to get their teeth stuck into.

I’m not doubting that you can indeed help a variety of different people BUT your marketing will not work and client attraction will be a serious struggle. Because in marketing, everyone is no one!

What is it that’s missing? CONTEXT

Let me give you an example of context here so you can see the difference.

‘My IC is a Coach and they’re struggling to get clients and make money from their business. They feel bland and vague among the SEA of other coaches out there all doing the same thing. They know they have something of great value to offer but when it comes to writing content, emails, going live on FB they just can’t seem to pull the words together to talk about anything relevant. They’ve exhausted the pool of ‘tools’ and ‘how to’s they can share and they feel like they’re not talking to anyone. They’re scared they may have to find a J.O.B soon if they can’t make this work. They see others out there killing it both in impact and money making and they desperately want a piece of the action. They know that if they don’t get clear on what makes them stand out and if they don’t nail that juicy wanted outcome, they’ll always be struggling to make money in their business and that J.O.B is coming ever closer! Every time they try to nail their ideal client to someone specific they get scared about making the wrong decision or from cutting out the market and limiting themselves, so they stay in the vicious cycle of bland, vague and invisible. Their business is one of THE most important things in their life and they desire to have a genuinely successfully business and be seen as the Go-To Expert in their field. They’re ready to invest in the right help to make that success happen. They’re determined that failure is not an option and they’re ready to do whatever it takes to see their dream business and their dream status become a reality’

This has context, they can self-identify not just with the feelings but also with the label of ‘Coach’ and the specific struggles and desires that I name. They’re able to say with absolute certainty that I’m speaking to them, no question.

As a Business Coach technically I could help with a variety of different things and different people, but in order to make money, I have chosen to become an expert and specialise in a certain area for a certain person. I’ve nailed my micro-niche. Did you know that when I first started helping people in a Business capacity, I was helping EVERY kind of business! Guess what? I struggled! It only started to make a success when I focused in on the what and the who!

If you’re questioning if you’ve niched enough, you probably haven’t. And if you haven’t you’re always going to struggle to attract clients consistently and make $ in your business.

I hope this article has given you some insight on its own as to whether you truly have clarity or not but if you’re not sure and you’d like to speak to me to double check, then you are more than welcome to book a call with me to chat through where you’re at and I can let you know whether you’ve nailed it or not and what to do next if you haven’t.

Just click here to book the call!

Love Jen x

Jan 29

It’s not your niche that counts..

By Jennifer Hall | Uncategorized

it’s what you do with it…
No, I’m not contradicting myself, but I am saying that discovering your niche is only beginning!

Having a niche is a great start, but that isn’t the ONLY thing that will help to position you as the expert, it’s what you DO with it that counts.
A big part of positioning yourself as that stand out white-hot expert is in the actions that you take.
Communicating your niche in everything that you do!
Deciding what you stand for as a brand and then showing up and taking action in alignment with those values and what you stand for!
Deciding ‘your style’ and then getting visible in front of your audience and showing up as that person!
Truly knowing and then articulating to your market your mission and the purpose of your business!
Creating and publishing the right mix of approachable/relatable, ‘I’m the expert’, big impact and ‘i’m the one you’ve been waiting for’ content.
If you’ve got the problem you solve nailed and the solid juicy desired outcome then great, but why would they choose you?

A lot of the time, the reason for your lack of action is actually because you only have half the clarity.

It’s only half an idea, half a niche, a fluffy and vague mission and message. And you’re not truly becoming the person you know you need to be to OWN your expertise and show up as that kick ass expert that everyone ‘should’ be raving about!

Your niche is critical but it’s only just the beginning. Gain FULL clarity, OWN your Niche and zone of genius and then take that ACTION!

What are you missing that if you had it, you know it would change everything?

If you want to discuss how you can get that full clarity on your niche, ideal client, mission and message so that you can start to take full on action and finally position yourself as the white-hot ‘go-to’ expert, then why not book yourself onto a FREE Clarity Strategy Session here , my diary is getting pretty full but there are still spots open!

MARKETING TO THE IDEAL CLIENT
Jan 15

How can you offer the best service when you’re marketing 80% of the time?

By Jennifer Hall | Business Alignment , Business Mindset , Productivity , Uncategorized

MARKETING FACT 1...

Firstly, if you’re not making marketing/sales your first port of call then you’ll never make ‘good’ money NOR will you give the best to your clients. 

MARKETING FACT 2...

Secondly, If you spend all your time focusing on the product/coaching package, you’re blinkered for the following reasons:

  1. Getting clarity on your niche and Ideal Client is all part of your marketing strategy and if you don’t know who the person is that you are selling to, and/or you don’t spend time speaking to those people, you could be creating a product/package that nobody wants or cares about.
  2. You won’t have an audience to sell to or worse, an irrelevant audience, and therefore that product is obsolete.
  3. No one knows who you are, so there is no trust.
  4. Chances are, by not marketing you have not been offering any or enough value to build know, like, trust.
     

MARKETING FACT 3...

When you make studying your IC and marketing/sales a priority, you are then able to do the following:

  • You’re able to QUICKLY create packages that your IC actually wants.
  • When you sell the package first before you’ve created it, you save yourself a lot of time and worry creating things that people don’t want.
  • If you’ve sold something first and then you have to create it… surprise surprise, your productivity to create it, shoots through the roof!
  • You’re able to serve and add value whilst building a relevant audience to sell to.
  • Prospects will have the ‘know, like, trust’ factor and will have bought into ‘you’, so they KNOW the value, and they KNOW your expertise.
  • By offering value relevant to your IC regularly as part of your marketing strategy, you are growing and learning all the time for the sake of your clients.

SUMMARY...

So you can see that to offer the best service to your clients, you MUST make the study of your IC and marketing to them your TOP priority, otherwise you’re selling them crap they don’t want! And that’s bad news for your business AND your clients!

CONCLUSION: FOCUS ON YOUR IDEAL CLIENT