What’s the difference between the Ideal Client we describe and the one we paint in our mind?

By Jennifer Hall | Uncategorized

Jul 10

Did you know that there’s a HUGE difference between the Ideal Client that we write down on paper is very different to the IC we paint in our minds?

Why is this?

When we start to map out who our ideal client is, we’re playing in hypothetical mode, we tend to be brave and courageous when it comes to mind mapping who they are and they’re these awesome human beings who kick ass and shit rainbows! – well not quite the latter part but they are ‘dream’ clients who you’re so excited to work with 🙂

BUT when we return to our minds we add a new dimension to them based upon previous clients, crappy prospects who tell you you’re too expensive and the fears and assumptions that we make for ourselves!

  • My IC can’t afford me!
  • My IC won’t pay that!
  • My IC doesn’t need ‘ME’!
  • This IC is way out of my league.

Then we start to veer off track from the person we want to work with to the person who’s an easier target.

We slip into working with people who are less than ideal, who aren’t in the place we want them to be at but are ‘easy’ (so you think) to help, and you start to bend the rules on pricing and boundaries.

First of all, remember that the IC on paper was a promise to yourself and your business and if you’re not willing to respect that, who else is going to respect you and your business?

When you work with clients you don’t want to work with, it disrespects them as much as it disrespects you!

Stop making assumptions and remember, if you’re a respectable coachee that needed help at the level you ‘WANT’ to coach your clients in… there are others out there too! Respect your boundaries and the promise you made to yourself and keep doing the mindset work on ‘who’ you want to work with.

Don’t slip into making assumptions and attracting the WRONG kind of client… what you resist persists.

Repeat after me: I am worthy of working with amazing clients!

Are you struggling with your ideal client? Maybe you aren’t sure about how to understand her? Then this free resource can totally help you!

About the Author

Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.