***If‘ ‘YES’ isn’t coming easily from your Ideal Client, then here’s why…***
One of the biggest reasons we struggle to get a ‘yes’ from our ideal clients is that we think about them from our perspective instead of theirs.
When I ask people who their ideal client is, the common answers are as follows…
Those things are ideals, but they’re too selfish to convert those prospects into a ‘YES’.
Of course, your ideal client will want to work with you! Of course, they will go out of their way to make it happen. And of course, they will pay your value, but only because you’re solving a painful problem to achieve their truly desired outcome. This is the part that a lot of people miss off in the quest to find the perfect client.
Converting those ideal clients into a ‘yes’ comes from offering them the golden carrot that they want so badly they’d pay anything to get.
If you don’t look at it from this perspective you’ll always be on the convince train, convincing people of your value and begging them to work with you.
***Before you start thinking about the kind of client you want to work with, switch around and ask WHY would someone want to work with you? What is your golden carrot?***
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.