Beware of the Coach that says you don’t need to Niche

By Jennifer Hall | Client Attraction

Oct 03
you don't need to niche to be successful (1)

I hear this a lot online - 'You don't need to niche to be successful'

This makes me really mad because a lot of the time this line comes from people who have no idea what a niche really is...

what a niche is not...

Here's the thing, a niche is NOT -

  • an industry
  • a limitation
  • a person who works in a specific industry (although this is part of it)

what a niche is...

A niche is about having a deep clarity on your ideal client.

There are three parts to a $ making niche...

It's about a (1) problem and (2) an outcome that you help (3) a certain type of person overcome and achieve.

AKA a...successful business model.

If you are not solving a problem, if you are not achieving an outcome, and you don't communicate clearly the type of person you help.. If you don't show them how what you do will help them specifically, then you don't have a $ making marketing message or business.

I'm on a crusade to help more people create businesses that actually attract and convert clients with ease and to educate people on what makes a business successful.

'When you don't niche your message is broad and hits no one'

false promises...

I spoke to someone today who told me about a coach who used the words 'people want my life'. This is the golden carrot they dangle in front of people and promise that they can help them achieve.

Except they don't...

They don't have any focus on number 1... 'solving a genuine problem'. It's a one size fits all approach to success and for a lot of lifestyle coaches it's about being visible and being a celeb. But that just isn't replicable. It isn't valuable to anyone unless they have a fear of visibility and the coach in question has skills to help them overcome that fear. 

But then, by the way, you have a niche! 

Outcome Only Approach = no solid customer journey = upset clients = bad reputation for the coach and the industry

Yes you can sell an outcome on it's own, but it's not right. 

to niche or not to niche...to niche!

I hear coaches say 'you're struggling to niche because the niche is in fact you and you don't need to niche'... 

Errr ok, so you are still niching, 99% of the time yes you are the niche. You're using yourself as an example of someone who had a genuine problem and wanted to get somewhere. Still a niche.

You are helping individuals so start speaking to individual problems and desires and you'll start see people listening to you and buying from you.

'Focus on solving problems - don't over complicate the whole thing'

And...

If you'd like to discuss how you can build your tribe full of the right people through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills, then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

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About the Author

Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.