How should you raise engagement in your Facebook group?

By Jennifer Hall | Uncategorized

Aug 14

People buy from leaders, experts and authorities not followers! You will sell best, easiest and with most integrity in your OWN group… that’s why it’s soooo important to make your group a priority and step up and lead and ride through the crickets until they chirp!

 Give your group a purpose! – What’s in it for them, why are they there? Communicate that clearly in a pinned post, welcome video and in the description.

 Be clear on your expectations of the members. the type of person the group is for in terms of who they are and what they want from their journey at the moment! And make sure they know that you expect them to engage so that they can build relationships with the right people and take the most value. Again communicate that in pinned post, welcome video and in the description.

 Give them the rules and your values and make it clear in the pinned post, welcome video and in the description. When you do this, it gives them clear simple boundaries and backs up your expectations. Those who lead, lead with strength. Waffly boundaries leave room for behaviour!

 Use the Facebook ‘join questions’ to set the tone and don’t let them ‘in’ unless they answer them. Do you want someone in your group that can’t be bothered to answer 3 simple questions before they’re even in?

 Treat it like it’s your house, be real about it…

 Are you a different person in your house than to anywhere else?

Would you stand for people coming in and not taking their shoes off?

Equally would you ‘shout’ at them for not doing so?

 Would you accept someone coming in, sitting down on your sofa, not make eye contact and refuse to talk to you? – Tag them in the posts and ask them direct questions.

 Would you allow people in your house who found it acceptable to behave in ways that are not in alignment with your values?

Make your members feel WELCOME! Celebrate them joining the group, joining your LIVE, adding value that’s relevant to the joint mission or the people of the group – make them feel a special valued member of your community.
How can you do this… talk to them directly and build a relationship, show you genuinely care and are interested in them. When you genuinely resonate with their share… make sure they know about it.

 Use the Facebook ‘join questions’ to set the tone and don’t let them ‘in’ unless they answer them. Do you want someone in your group that can’t be bothered to answer 3 simple questions before they’re even in?

 Share genuine value and offer them value that they won’t find anywhere else… don’t share the same stuff they can get in other places from you. Your group needs to be exclusive and they need a reason to stay in there and engage.

 Commit to your group, set scheduled times for showing up and then show up and make sure it’s helping them get to where they want to go.
Don’t hold back from giving them ‘the how’, this will tease and frustrate your audience if you just keep telling them where they want to get to without helping them get there. It also won’t build trust and will actually stump sales if you withhold your gold!

 Be a Leader! Define the mission, get them on board with the mission and get the wrong people outta there!
Don’t shrink back when you hear crickets… go harder, shake them up and be courageous! They need you to show them the way.

 Be relevant and have a purpose! Whenever you post or go live ask yourself… why should my audience bother reading and listening… what’s in it for them?
Is it really speaking to their desires? Then make that point blindingly obvious in your headline.
Also ask yourself, what do you want your members to do with the information… what’s the call to action?
Ask them to do something and encourage them to talk about it… in the cases when they don’t, ask specific people directly by tagging them and talk directly to them!

 Run a FREE group challenge that’s in line with your mission, this gets everyone excited and really helps to build community as everyone shares and supports!

 Ask them what they want, but give them options!
The ‘what do you want?’ type questions just encourage more crickets… point out the pain points or aspiration points/ areas where they want results so that it gives them a starting point and they don’t have to think too hard.

 Ask them about them! They need to know you care about their needs and that you want to help them. If they don’t answer they probably feel disconnected like it’s not for them… TAG THEM IN!

 Ask them to leave respectfully if the group is irrelevant to them.

 Make your group the one group that’s different to the majority by making it a priority.

 Think about where your members are coming from… if you’re funnelling them in from other fb groups, if you had built a good relationship with them beforehand, they’re more likely to be engaged when they come in.
Same for however else they come in. If you haven’t built that relationship with them before they come in, you’re going to need to that sharpish right now!

 I want to say this again… give your group a purpose… this means getting clarity on your mission and the tangible outcomes you help your clients with and lead with a STRONG CLEAR MESSAGE that speaks to the common mission.

About the Author

Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.