It’s June 2016 and I’ve just finished plastering Facebook with what feels like a million posts. I’ve posted in every Facebook group going, joined 10 more, and watched as each post joined the other million posts just like it.
Still, that’s the way it’s done, right? It’s clear that’s the way it’s done because everyone is doing it, so it must work. ‘Perseverance is what’s needed’, I thought to myself.
My goal was clear in my sights. I was ready to become the go-to expert. However, I knew it would take time, and I was willing to do what ever it took. Great attitude, right? That’s grit right there. But it’s one thing to follow a strategy and another to follow the crowd.
'The biggest lesson I learned in 2016 was that ‘same’ does not sell'
I also learned that not every strategy is a ‘proven to work strategy’. The strategy that was being used at that time was impersonal, samey, slimy and arrogant as hell. I mean who wants to listen to someone spout shite on Facebook? Visibility isn’t going to work if you’re being visible with a ton of crap. You run the risk of becoming known for being the one to avoid, or worse, you won’t be noticed at all.
Most importantly it became clear that herding in the same direction as the other coaches coming off the conveyor belt, just wasn’t going to cut it.
I realised that to stand out of the intense saturation online, I had to be different. Likewise, I had to be unique and catch the attention of my ideal clients for the right reasons.
It also became apparent that millions of followers didn’t always mean you were able to monetize them. There are plenty of 'stars’ out there with large followings that don’t manage to monetize their audience.
Hence, it became clear that I was playing in the wrong field, with the wrong team, and the wrong fans.
Therefore, ‘Focusing in’ to go big, would be my new strategy. Quality over quantity. Specificity instead of everything. Somewhere instead of everywhere. Small and powerful instead of large and lost. Unique over generic.
The exact strategy I used to package myself up as the unique, go-to expert I am today, can be found in my Best Selling book 'Expert Unrivalled' (available on Amazon) Click here to order your copy now.
I no longer look over my shoulder in concern for what others are doing. Only to keep my eyes out for points of difference to reaffirm my unique standpoint, and for collaboration opportunities.
Finally, visibility is still an important part of my success. In fact, it’s how I’m scaling my success. Showing up as the unique, highly valuable expert, is what allows you to make the biggest impact, and an epic income. Visibility is only the megaphone used to scale your profile. Consequently, a vague, fluffy, boring, samey profile will not get any better with more eyes on you.
'It’s time to sharpen up, focus in, and uncover your unique excellence, to become an unrivalled expert'
If you'd like to find out more about positioning yourself as a desirable 'must have' then just click here to join my group 'Experts Unrivalled' now!
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.