If you've been racking your brains trying to find your USP (unique selling point) to no avail, it's time to stop looking.
Not because I want you to give up, but because it's actually extremely rare in such a saturated market to find a pre-existing USP.
'You don't find one - you CREATE one'
But being unique doesn't mean you are useful. So when you are thinking about creating a USP you have to be mindful that there has to be a benefit to it as well.
Your 'way' of helping people has to be BETTER in some way. That's not to say that the other ways out there aren't awesome too, but you have to be better in some way for a certain someone to feel compelled to choose you. In order to be unique, you have to be brave enough to point out WHY you are different.
In the Monetise Your Message programme that I'm running at the moment, I'm currently helping my clients to create their USP's as part of their overall 'Desirability Factor'. Whilst i'm obviously not going to giving away the full paid content, I thought I'd share 3 top tips that might help when thinking about what makes you different.
Get really specific on your ideal client. Once you know what kind of person they are, their habits, their faults, their likes/dislikes, the challenges that are specific to them beyond the immediate problem you solve, you can start to see how you can create a USP.
Example - one of my awesome clients Anwin Mbah, talented Wealth Strategist, creates a Spending Plan for her clients instead of a Saving Plan. This is because she knows that her particular type of client will reject/hate the idea of a savings plan because they have a spending habit. So by changing the angle in which she tackles their problem specifically, her way will work 'better' because it's designed with their mindset in mind.
Think about why your ideal client will struggle or has struggled in the past with other 'ways' of trying to achieve what they wanted. What could you bring to the table that would alleviate that struggle and make the process better in some way?
Of course if you have read my book Expert Unrivalled, you will know that what makes you unique and stand-out is the unique cocktail of your micro-niche/specialism, personality/style, values & opinions, your story etc. The entire mix is what makes you entirely unique and people will be drawn to the energy in which that mix creates.
But a very strong pull to choosing you over others is the logic behind your method. So don't just stop at 'I'm great so people will obviously choose me'. They might follow you, but in order for people to want to buy from you, you need a 'NEW SOLUTION'.
Gain full access to over 30 FREE video trainings and informative articles on client attraction & conversion, business mindset miracles and business alignment specially designed for Coaches, Consultants & Experts so you can become the most desired option in your niche.
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.