Most people will be mapping out their vision for the year ahead looking through their own eyes, from their perspective and where they want to be.
Whilst I think it’s extremely important to map out our vision from our own perspective and for own personal desires, in terms of creating a successful business, this will only help so far. The real success comes from looking through the eyes of your clients.
If you’ve been following me a while, you’ll know that I strongly believe that as coaches, mentors, teachers, we are all our ideal client as some point in our journeys. But because we are usually ahead of the game and have already solved the problems that our clients face, we can easily forget the struggle our clients are going through and we can become disconnected from them emotionally and disconnected from that place of understanding.
In order to serve your clients powerfully, you must understand their pain points, their struggles, and their aspirations. You must connect back to that time in your career or life when you too faced the same problems your clients do; only then can we attempt to solve them.
I urge you to spend some time looking at your business through the eyes of your clients. What is it you solve for them? What do they need and want from you? Why is it so important to them?
If you answer these questions and the thought of helping your clients with whatever it is that came up makes you feel uninspired and dispassionate, it’s time have a relook at your ideal client. They may not be so ideal anymore. Have you evolved so much that you’re ready for an uplevel? If the answer is yes, then it’s time move straight out of that comfort zone into an uncomfortable place to grow into your new shell!
If getting back in touch with your ideal client’s pains has brought a greater understanding and rekindled the excitement, then get creating those packages and programmes that tackle their problems, and go serve those clients powerfully and make your mark!
If you’re a coach, mentor, teacher or trainer, I’d love for you to join me in my Facebook Group where I offer weekly trainings and a community of like-minded women who are all striving for continued success! Join me here www.facebook.com/groups/awakentheboss
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.